Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, August 11 2021 - 00:44
AsiaNet
Mindtree Recognized with 2021 ISG Digital Case Study Award(TM)
BANGALORE, India and WARREN, N.J., August 10, 2021 /PRNewswire-AsiaNet/ -

- Mindtree's digital transformation work for four enterprise customers from 
diverse industry sectors adjudged best-in-class

    Mindtree [https://www.mindtree.com/], a global technology services and 
digital transformation company, has been recognized by Information Services 
Group (ISG), a leading global technology research and advisory firm, with the 
2021 ISG Digital Case Study Award™ for its best-in-class digital transformation 
work with four enterprise customers. 

    Mindtree was among the few companies to have four standout case studies 
chosen from nearly 250 provider submissions around digital transformation 
initiatives focused on improvements in customer and user experience to drive 
top-line revenue growth.  

    The ISG Digital Case Study Awards 
[https://isg-one.com/research/isg-digital-case-study-awards] evaluate the 
objectives, solutions and outcomes achieved through enterprise digital 
transformation projects by technology and service providers worldwide. 
Selections are based on a multi-dimensional assessment of the tangible impact 
of digital transformation on the client's business and the uniqueness of the 
provider's solution.  

    "ISG's recognition of Mindtree's digital transformation work validates our 
ability to help clients reimagine their business models for the always-on, 
digital-everywhere era," said Venu Lambu, Executive Director and President of 
Global Markets, Mindtree. "Businesses are increasingly looking to become agile, 
innovative, and technology-driven enterprises with superior customer 
experiences at the heart of everything they do. As a strategic partner, we 
focus on helping them leverage digital technologies to not just transform 
operations and build a connected ecosystem, but also maximize revenues and 
growth."  

    Mindtree was recognized for its work with the following customers. 

    • A European manufacturer of paints, and performance coatings: Mindtree 
created a visualizer app for the Dutch multinational AkzoNobel to enable 
consumers to "virtually" paint their walls and make quick and effective color 
choices. Mindtree used augmented reality (AR) technology and wall visualization 
algorithms to enable consumers to get a life-like view of various paint styles, 
making the selection process flexible. The app has been released in 42 
countries, and has more than 5 million users, with a user rating of 4.5 in most 
of the key markets. 
    • A leading consumer packaged goods company: As restaurants pivoted to 
online ordering due to the pandemic, a leading CPG company realized that 
thousands of local restaurants were struggling to reach their consumers 
digitally and ran the risk of being priced out on existing delivery service 
apps. The company collaborated with Mindtree to build a free application that 
enabled consumers and local restaurants to connect using a simple and intuitive 
interface and search facility. This has allowed millions of consumers to get 
food delivered to their doorstep, while helping more than 5,000 restaurants to 
weather the pandemic's business impact. 
    • A US-based provider of financial services and solutions: As part of its 
ongoing commitment to digitally transform the life insurance purchase process 
and enhance the customer experience, Lincoln Financial Group, with the help of 
Mindtree, created a digital tool that enables prospective policyholders to 
answer their medical interview questionnaire online during the underwriting 
process. With an adoption rate of more than 70% on eligible cases, the new 
e-interviewing process provides customers with more choice and convenience in 
how they interact with Lincoln and allows for faster application turnaround 
times, while enabling Lincoln to operate more efficiently and offer a 
competitive differentiator in today's digital era. 
    • A leading information services company: The company provides 
comprehensive line management, debtor due diligence, and risk management 
solutions for lenders, law firms, and corporations. The absence of a unified 
platform to analyze customer data from multiple sources prevented it from 
leveraging data to drive business decisions. Mindtree developed a unified and 
scalable enterprise data model to manage master, reference, transactional, and 
analytical data from multiple sources. This has enabled the company to provide 
consistent and meaningful information to decision-makers and significantly 
improve confidence in the data. 

    About Mindtree
    Mindtree [NSE: MINDTREE] is a global technology consulting and services 
company, helping enterprises marry scale with agility to achieve competitive 
advantage. "Born digital," in 1999 and now a Larsen & Toubro Group Company, 
Mindtree applies its deep domain knowledge to 260 enterprise client engagements 
to break down silos, make sense of digital complexity and bring new initiatives 
to market faster. We enable IT to move at the speed of business, leveraging 
emerging technologies and the efficiencies of Continuous Delivery to spur 
business innovation. Operating in 24 countries across the world, we're 
consistently regarded as one of the best places to work, embodied every day by 
our winning culture made up of over 27,000 entrepreneurial, collaborative and 
dedicated "Mindtree Minds."

    To learn more about us, visit www.mindtree.com or follow us @Mindtree_Ltd
    
    For more information, contact: media@mindtree.com

    Logo: https://mma.prnewswire.com/media/1004066/Mindtree_Logo.jpg 

    Source: Mindtree