Country for PR: United States
Contributor: PR Newswire New York
Monday, August 16 2021 - 22:05
AsiaNet
RBC invites participants around the world to experience reimagined, virtual Race for the Kids event
TORONTO, Aug. 16, 2021 /PRNewswire-AsiaNet/--

    -- A new mobile app will keep participants connected as they run, walk, or 
roll in support of 35 youth-focused charities in 19 countries

Due to the ongoing impacts of COVID-19, RBC Race for the Kids will return in 
its global, virtual format for an event weekend on October 16-17, 2021. Today, 
RBC opened registration for the event weekend and announced plans for its 
reimagined, virtual participant experience with a new mobile app.

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At the onset of the COVID-19 pandemic, RBC proactively pivoted its long-running 
RBC Race for the Kids event series to a global, virtual format – ensuring it 
could continue to support young people around the globe while facing necessary 
restrictions for public gatherings. As a result, $8.8 million was raised by 
over 33,000 participants in 2020, benefiting dozens of youth-focused charity 
partners whose supports and services were needed more than ever.

A new way to race 
RBC Race for the Kids is open to all, regardless of geography, age, or fitness 
ability. Participants can register for free on rbcraceforthekids.com [ 
https://c212.net/c/link/?t=0&l=en&o=3255959-1&h=2848194856&u=http%3A%2F%2Fwww.rbcraceforthekids.com%2F&a=rbcraceforthekids.com 
] - an integrated registration and fundraising platform providing a seamless 
experience.

New for 2021, RBC Race for the Kids participants will experience the event 
weekend through a mobile app. After registering, participants can download the 
app to begin engaging with its many exciting, interactive features, including:

    - Selecting a pre-determined distance to complete in their local community
      (with no set routes). Based on their chosen distance, the app will share
      a series of audio cues during the event to encourage and excite
      participants towards their personal finish line. 
    - Choosing the most convenient method of recording their activity: through
      the integrated, in-app tracker or by linking to a wearable fitness
      device. 
    - Tracking training kilometers/miles, competing against individuals or
      teams to climb leaderboards, and following their peers' training
      activity. 
    - Recording their event performance and sharing their route map/photos
      within the app event feed –or posting to their personal social media
      channels. 
    - Unlocking the app's augmented-reality lens to use face filters and
      digital medals during and after completing their event – which can also
      be posted to their personal social media channels.

Participants are encouraged to complete their run, walk, or roll independently 
or with family members and friends, while observing local public health advice 
and government guidelines.

Support youth from wherever you are
Regardless of where participants are physically located, they can choose to 
support any of the 35 participating charity partners during their registration 
process. Located around the globe, all participating partners offer critical 
supports and services for youth in their local communities.
RBC Race for the Kids' 2021 partners include:

    - Alberta Children's Hospital (Canada) [ 
https://www.rbcraceforthekids.com/event/alberta-childrens-hospital-foundation/home 
]

    - Bahamas Technical & Vocational Institute (Bahamas) [ 
https://www.rbcraceforthekids.com/event/bahamas-technical-vocational-institute/home 
]

    - basis.point (Ireland) [ 
https://www.rbcraceforthekids.com/event/basis-point/home ] 

    - BC Children's Hospital (Canada) [ 
https://www.rbcraceforthekids.com/event/bc-childrens-hospital-foundation/home] 

    - Big Brothers Big Sisters (Cayman Islands) [ 
https://www.rbcraceforthekids.com/event/big-brothers-big-sisters/home ] 

    - Boyer Children's Clinic (USA) [ 
https://www.rbcraceforthekids.com/event/boyer-childrens-clinic/home ] 

    - Boys and Girls Club Association of HK (Hong Kong) [ 
https://www.rbcraceforthekids.com/event/boys-and-girls-club-association-of-hk/home 
] 

    - Bridge for Smile (Japan) [ 
https://www.rbcraceforthekids.com/event/bridge-for-smile/home ] 

    - Caribbean Children's Cancer Fund (Trinidad & Tobago) [ 
https://www.rbcraceforthekids.com/event/caribbean-childrens-cancer-fund/home ] 

    - Casa Cuna Progreso Foundation (Aruba) [ 
https://www.rbcraceforthekids.com/event/casa-cuna-progreso-foundation/home ] 

    - CHEO Foundation (Canada) [ 
https://www.rbcraceforthekids.com/event/cheo-foundation/home ] 

    - Children's Hospital Foundation of Manitoba (Canada) [ 
https://www.rbcraceforthekids.com/event/childrens-hospital-foundation-of-manitoba-inc/home 
]

    - CHU Saint Justine's Foundation (Canada) [ 
https://www.rbcraceforthekids.com/event/sainte-justines-foundation/home ] 

    - Comer Children's Hospital (USA) [ 
https://www.rbcraceforthekids.com/event/view/comer-childrens-hospital ]

    - Croix Rouge (Luxembourg) [ 
https://www.rbcraceforthekids.com/event/croix-rouge/home ] 

    - Die Arche (Germany) [ 
https://www.rbcraceforthekids.com/event/view/die-arche ] 

    - Durrell Wildlife Conservation Trust (Jersey) [ 
https://www.rbcraceforthekids.com/event/durrell-wildlife-conservation-trust/home 
]

    - Fundashon Norma I Balor (Curacao) [ 
https://www.rbcraceforthekids.com/event/fundashon-norma-i-balor/home ] 

    - Great Ormond Street Hospital Children’s Charity (UK) [ 
https://www.rbcraceforthekids.com/event/gosh/home ] 

    - IWK (Canada) [ 
https://www.rbcraceforthekids.com/event/iwk-foundation/home ] 

    - Janeway Children's Hospital Foundation (Canada) [ 
https://www.rbcraceforthekids.com/event/janeway-childrens-hospital-foundation/home 
] 

    - Jim Pattison Children's Hospital Foundation (Canada) [ 
https://www.rbcraceforthekids.com/event/jim-pattison-childrens-hospital-foundation/home 
] 

    - London Children's Health Foundation (Canada) [ 
https://www.rbcraceforthekids.com/event/london-childrens-health-foundation/home 
] 

    - McMaster Children's Hospital Foundation (Canada) [ 
https://www.rbcraceforthekids.com/event/mcmaster-childrens-hospital-foundation-hamilton/home 
] 

    - Memorial Sloan Kettering (USA) [ 
https://www.rbcraceforthekids.com/event/memorial-sloan-kettering/home ]

    - PINTAR Foundation (Malaysia) [ 
https://www.rbcraceforthekids.com/event/pintar-foundation/home ] 

    - Ronald McDonald House NY (USA) [ 
https://www.rbcraceforthekids.com/event/ronald-mcdonald-house-new-york/home ] 

    - Ronald McDonald House Upper MidWest (USA) [ 
https://www.rbcraceforthekids.com/event/rmh-upper-midwest/home ] 

    - Ronald McDonald House Charities Sydney (Australia) [ 
https://www.rbcraceforthekids.com/event/rmhc-sydney/home ]

    - Royal Victoria Regional Health Centre (Canada) [ 
https://www.rbcraceforthekids.com/event/royal-victoria-regional-health-centre/home 
] 

    - Singapore Children's Society (Singapore) [ 
https://www.rbcraceforthekids.com/event/singapore-childrens-society/home ]

    - Sunnybrook Foundation (Canada) [ 
https://www.rbcraceforthekids.com/event/sunnybrook/home ]

    - Sur les bancs de l'ecole (France) [ 
https://www.rbcraceforthekids.com/event/sur-les-bancs-de-lecole/home ] 

    - University of West Indies, Cave Hill Campus (Barbados) [ 
https://www.rbcraceforthekids.com/event/university-west-indies-cave-hill-campus/home 
] 

    - Youth Inc (USA) [ https://www.rbcraceforthekids.com/event/youth-inc/home 
] 

Prior to 2020, RBC Race for the Kids events took place in 17 physical 
locations, including: Bahamas, Barbados, Calgary, Chicago, Hong Kong, Jersey, 
Kuala Lumpur, London, Montreal, New York, Ottawa, Seattle, St. Paul, Sydney, 
Toronto, Trinidad & Tobago, and Vancouver. To date, the series has seen over 
290,000 participants who have collectively raised more than $65 million.

In addition to continuing to host RBC Race for the Kids, RBC has committed $13 
million to date towards food security, mental health, and strategic 
preparedness in response to the COVID-19 pandemic. In 2020, RBC aligned more 
than $140 million in donations to its strategic priority pillars, directing 
funds to local community organizations and causes in the places where it 
operates.

To learn more about RBC Race for the Kids, its charity partners, or the virtual 
event experience, visit: rbcraceforthekids.com [ 
https://c212.net/c/link/?t=0&l=en&o=3255959-1&h=2848194856&u=http%3A%2F%2Fwww.rbcraceforthekids.com%2F&a=rbcraceforthekids.com 
].

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, 
principles-led approach to delivering leading performance. Our success comes 
from the 86,000+ employees who leverage their imaginations and insights to 
bring our vision, values and strategy to life so we can help our clients thrive 
and communities prosper. As Canada's biggest bank, and one of the largest in 
the world based on market capitalization, we have a diversified business model 
with a focus on innovation and providing exceptional experiences to our 17 
million clients in Canada, the U.S. and 27 other countries. Learn more at 
rbc.com [ 
https://c212.net/c/link/?t=0&l=en&o=3255959-1&h=623067732&u=http%3A%2F%2Fwww.rbc.com%2F&a=rbc.com 
].

We are proud to support a broad range of community initiatives through 
donations, community investments and employee volunteer activities. See how at 
rbc.com/community-social-impact [ 
https://c212.net/c/link/?t=0&l=en&o=3255959-1&h=3340397650&u=https%3A%2F%2Fwww.rbc.com%2Fcommunity-social-impact&a=rbc.com%2Fcommunity-social-impact 
].

For more information, please contact: 
Josh Humeniuk
josh.humeniuk@rbc.com
Corporate Communications, RBC
+1-416-567-5607

SOURCE:  RBC
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