On August 10, 2021, Brand Finance released the annual report on the most 
valuable and strongest food and drink brands. China's Yili has once again 
claimed the top spot this year on the list of the Top 10 Most Valuable Dairy 
Brands, posting an 11% growth of brand value to US$9.6 billion. With its strong 
innovation capabilities, Yili has also been ranked as the global dairy leader 
in terms of brand potential for four consecutive years.

Yili maintained steady growth despite the pandemic of the previous year. Mr. 
Zhang Jianqiu, CEO of Yili Group, told Brand Finance that Yili, adhering to the 
principle of "putting consumers first" and upholding a global vision, continued 
to provide customers with high-quality products and services through 
innovation. Based on this, Yili won the recognition and trust of consumers, 
which contributed to its outstanding scores in Brand Finance's rankings.

Winning the trust of 1.3 billion consumers with high quality

Over the years, Yili has regarded quality as its lifeblood and committed itself 
to producing dairy products that are 100% safe and healthy.

Yili's strict quality standards has helped the company gain the trust of 
consumers. According to the 2021 Asia Brand Footprint Report, Yili is the most 
preferred FMCG brand, with a 92.2% brand penetration rate and an outreach to 
nearly 1.3 billion consumers, and it has been chosen for the most times per 
household for the sixth consecutive year.

Responding to the diverse demands of consumers with innovative products

The Covid-19 pandemic has raised consumers' health awareness. Consumers have 
put forward higher requirements for quality, and increasingly diverse demand 
for the dairy market. Yili makes good use of big data to gain insights into the 
needs of consumers in real time and accelerate product innovation and upgrades. 

At present, the company has more than 20 sub-brands. Among them, the annual 
sales revenue of AMBPOMIAL and Yili Pure Milk has reached more than RMB 20 
billion, and that of Satine and Yili Youngfun has exceeded RMB 10 billion. 

Contributing to a healthier world by pooling global wisdom   

Yili has partners in 33 countries across five continents. While growing its 
global presence, Yili has established two production and processing bases in 
New Zealand. By pooling global innovation resources, the company has 
established Yili Innovation Center Europe, Sino-U.S. Food Wisdom Valley, and 
Yili Innovation Center Oceania to continuously drive the R&D of new products.

"Yili has once again been striving towards new products and optimization, 
bolstered by innovation and long-standing R&D investment. This, paired with 
further expansion into new territories across Asia and overseas, has supported 
the brand's strong growth," according to Brand Finance's Food & Drink 2021 
report.

SOURCE: Yili Group

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   Caption: Yili Claims the Top Spot Again as the World’s Most Valuable Dairy 
Brand