-- Likewize reimagines the future of technology – where any issue, with any
     device, is quickly and painlessly resolved for a life uninterrupted

Brightstar has today announced a comprehensive rebrand of its company, designed 
to showcase the transformation from its origin as a mobile phone distributor to 
the complete tech protection and support provider it has become. Under the new 
name 'Likewize', the company is committed to advancing the world by making 
people's technology problems painless and resolving any problem they may 
encounter.

Logo - https://mma.prnewswire.com/media/1596703/Brightstar_Logo.jpg 
Logo - https://mma.prnewswire.com/media/1596704/Likewize_Logo.jpg  

Technology has fundamentally changed the way we live, work, and interact with 
one another to the extent that reliance on devices has never been greater. 
Today, people cannot function productively or live happily without their 
personal tech – even the slightest interruption can cause significant 
disruption. Likewize's mission is to offer the most comprehensive protection 
against any technology disruption. Whether a device is lost, stolen, damaged, 
malfunctioning, in need of an upgrade or the user does not know how to do 
something, Likewize provides a solution. 

"At its core, the company was founded to identify ways of giving people easy 
access to technology," said Rod Millar, Likewize CEO. "Since then, we have 
continually expanded our capabilities to solve the evolving problems of the 
technology industry. Over the past decade we have undergone a fundamental 
transformation journey, from a distributor to a tech protection and support 
company."

"Due to the company changing fundamentally, we knew it was necessary to change 
the brand to accurately reflect this profound shift. Likewize offers a much a 
stronger sense of our identity and what we want to accomplish. I've felt we 
have been the industry's best kept secret and now that is all about to change." 

The rebrand comes after a period of significant global investment for the 
company, with approximately $1 billion USD invested on industry-leading systems 
and services. This included the acquisitions of LucidCX and WeFix, which added 
premium tech support and mobile repair capabilities to Likewize's strategically 
expanding service portfolio. Likewize is now unique in its category in that it 
offers the broadest and best range of after-sales products and services, 
including:

  -- Tech Protection: Expert service and fast resolution (tech insurance,
     extended warranty)  
  -- Tech Repair: In store. At home. Anywhere repair (come to you repairs, walk
     in repairs, mail-in repairs) 
  -- Tech Renewal: Making technology affordable for all (trade ins, recycling
     and certified devices, logistics and supply) 
  -- Tech Support: Always on tech expertise and customer support (premium tech
     support, knowledge management, customer engagement)

Likewize is a B2B2C company trusted by many of the world's biggest banks, 
brands, and telcos to ensure their customers have continuous connection to the 
technology that makes their lives easier. Clients include Barclays, Amazon, 
Tesco, Telefonica, Aon, Vodafone, Walmart, Rogers, Samsung and O2. 

"Over recent years as the importance of technology has grown in our daily 
lives, so too has the importance of keeping people connected and this is our 
singular focus each and every day," continued Millar. "But we got to the point 
where we were misunderstood-many people did not realize the value we bring, why 
we exist, the breadth of what we do, or the advanced technology we are using to 
enable us to be uniquely better than anyone else. Perception of us lagged 
behind reality and we recognized the need to make people reassess who we are 
and what we do."

In conjunction with the rebrand, Likewize also announced the opening of a new 
state-of-the-art fulfillment center in the Dallas-Fort Worth metropolitan area 
in the U.S. The highly automated facility will enable Likewize to keep pace 
with its ongoing growth, enhance the overall customer experience and optimize 
its U.S. footprint. It will also serve as Likewize's global supply chain center 
of excellence, while creating a projected 500 local jobs that will help to 
process 42 million devices per year. 

The new facility comes hot on the heels of the opening of the company's new 
customer contact center in Crewe, U.K., part of Likewize's EUR 50M investment 
into the country to provide a dedicated hub for excellence in customer service.

Likewize is trusted to look after approximately a billion of its customers' 
customers. It operates in over 30 countries, resolving 250 million problems 
each year across insurance, warranty, repairs, trade-ins, recycling, and 
premium tech support.

For more information visit the Likewize website: www.likewize.com 

About Likewize
When your tech goes wrong, Likewize makes it right. Likewize offers the most 
comprehensive protection against any technology disruption. Whether a device is 
lost, stolen, damaged, malfunctioning, in need of an upgrade or the user does 
not know how to do something, Likewize provides the solution. Trusted by the 
world's largest brands, telcos, and banks, looking after approximately a 
billion of our customers' customers. We operate in over 30 countries, resolving 
250 million problems each year across insurance, warranty, repairs, trade-ins, 
recycling and premium tech support. 

SOURCE: Brightstar

CONTACT: Alexus Allen, Alexus.Allen@brightstar.com, Mobile: +1 804.712.4074