AdColony's newest product allows advertisers in Japan to seamlessly integrate 
social media ads into gaming environments


AdColony, the world's leading gaming mobile advertising company, today launched 
its latest product - Social Ads. The product enables advertisers across Japan 
to take existing campaigns that run on social media, such as image, carousel 
and video posts, and seamlessly place them within the mobile gaming environment.

The solution is designed with two objectives in mind: to offer a greater reach 
into Japan's wide and diverse mobile audiences, and to maximise potential 
incremental reach of the gaming audience that might not be active in social 
media, while minimizing brand safety risk.

85% of consumers in Japan follow an influencer, and 71% of marketers plan to 
include influencer marketing in their campaigns this year. AdColony's latest 
product allows brands to enhance their impact by combining the reach of 
influencers for their social media campaigns, extending this reach to 62 
million gamers in Japan.

Daisuke Niwa, Director, AdColony, said, "Gaming was perceived to only appeal to 
young males, yet the reality is that gamers are a diverse group with their own 
characteristics: they are older, 47% are female, and more affluent than you 
might think. Gaming also contains the majority of social media users.

In fact, advertisers who traditionally engage on social media are at a 
disadvantage when attempting to reach 'social media dark audiences' as many 
users also use ad blockers. At the same time, much of users' data is confined 
to the individual social media platform. Gaming provides a brand-safe platform 
for advertisers to reach these consumers. Game environments offer advertisers 
greater insights into players' behavioural data and prioritise viewability of 
the ads." 

AdColony is already gearing up to launch a second phase, which brings 
shopability into these gaming ad units.

About AdColony

AdColony, a fully-owned subsidiary of Digital Turbine, Inc., drives business 
outcomes that matter for brands & agencies expanding their reach with the power 
of mobile, and helping app publishers grow via monetization and user 
acquisition tools. AdColony has a reach of more than 1.5 billion monthly users 
across the globe and is known for its award-winning video creative, with 
cutting-edge ad engagement innovations like Instant-Play™, Aurora™ HD Video, 
Playables, and more.

SOURCE:  AdColony

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=398783

   Caption: AdColony Social Ads