- Driving the transformation of Sanya into one of the world's top tourist 
destinations

Sanya Tourism Promotion Board's newly designed multilingual tourism website 
(www.visitsanya.com) formally went live on August 20. Taking its cue from some 
of the world's most successful websites run by official tourism boards, 
including those of the Hong Kong and Singapore tourism boards, the site is 
innovative in style, website architecture, interactive content and other 
aspects, with expectations running strong that it will further boost the 
promotional efforts of Sanya's excellent tourism resources while enhancing the 
popularity and reputation of Sanya worldwide. It is anticipated that the site 
will persuade more online visitors to choose this seaside destination for an 
upcoming vacation, which, in turn, will further justify the construction of 
Sanya International Tourism and Consumption Center.

The Sanya tourism promotion website was simultaneously launched in Simplified 
and Traditional Chinese, English and Russian. Given the current preferences of 
younger travelers, a mobile version was launched simultaneously with the 
version for PCs. 

An executive at Sanya Tourism Promotion Board explained that the new website 
highlights Sanya's rich and colorful tourism resources by categorizing the 
information according to Sanya's four districts. At the same time, the 
executive explained, the site is also paying close attention to market 
segmentation, with themed sections catering to the varied expectations of 
visitors based on their demographics and preferences, including, among others, 
Family Time in Sanya, Healthy Sanya, Romantic Sanya, Leisure in Sanya and Night 
Tour in Sanya.

The website will be regularly optimized and updated after the trial period, to 
be always current with the latest, most authoritative information, while 
displaying photos of the area's most interesting scenery and descriptions of 
the area's characteristic culture. At the same time, Sanya's tourism 
authorities remain dedicated to be continually improving the service experience 
for visitors in a move to transform the city into one of world's top tourism 
destinations.

The website team plans to integrate resources around what they refer to as 
"tourism +", gathering together more high-quality content and services, with a 
focus on "must see" sites and "must do" experiences, to maximize the value that 
the visitor will get out of a sojourn here. The goal is to assure that every 
visitor will fall in love with this city-by-the-sea, and bring home joyful and 
unforgettable memories of their time spent in the tropical paradise named Sanya.

SOURCE  Sanya Tourism Promotion Board

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   Caption: Sanya Tourism Promotion Board launches new official website