-- Provider of SmartHub Customer Data Platform hires Europe and APAC executives 
and launches data hosting in Europe

Blueshift( 
https://c212.net/c/link/?t=0&l=en&o=3268184-1&h=826581323&u=https%3A%2F%2Fblueshift.com%2F&a=Blueshift 
), the leading AI-Powered Customer Data Platform, today announced the expansion 
of its SmartHub Customer Data Platform (CDP) in Europe and Asia Pacific (APAC) 
regions, adding to its proven success in North America. The company appointed 
two highly experienced executives, Stuart Gordon and Sumit Ramchandani to lead 
the expansion into Europe and Asia-Pacific (APAC) respectively. Additionally, 
Blueshift is launching an option for customers to host their data on European 
soil, further enabling customers to be compliant with the evolving privacy and 
security frameworks. The expansion to these new regions comes on the heels of 
Blueshift's $30M Series C financing round( 
https://c212.net/c/link/?t=0&l=en&o=3268184-1&h=642913539&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fblueshift-raises-30m-series-c-to-scale-smarthub-customer-data-platform-301234016.html&a=%2430M+Series+C+financing+round 
) earlier this year.

Photo - https://mma.prnewswire.com/media/1600265/Stuart_Gordon.jpg
Photo - https://mma.prnewswire.com/media/1600266/Sumit_Ramchandani.jpg
Logo - https://mma.prnewswire.com/media/844872/Blueshift_Logo.jpg

Blueshift's SmartHub CDP has been adopted by leading global brands including 
LendingTree, Discovery Inc., Udacity, and BBC among others, and has been shown 
to deliver 781 percent ROI in a recent study conducted by Forrester Research. 
Blueshift was recently named among the fastest-growing companies on Deloitte's 
Fast 500 Technology Awards( 
https://c212.net/c/link/?t=0&l=en&o=3268184-1&h=731883776&u=https%3A%2F%2Fblueshift.com%2Fblog%2Fblueshift-named-among-the-fastest-growing-companies-on-deloittes-2020-technology-fast-500%2F%3Futm_medium%3Dmedia%26utm_source%3Dpr-newswire%26utm_campaign%3Dpr-newswire%26utm_content%3Dseries-c%26utm_term%3Dfunding-announcement&a=Deloitte%27s+Fast+500+Technology+Awards 
), which lists the fastest growing technology companies in North America. 
Blueshift has been recognized as a leader in the CDP and Marketing Automation 
categories( 
https://c212.net/c/link/?t=0&l=en&o=3268184-1&h=4009147410&u=https%3A%2F%2Fblueshift.com%2Fblog%2Fblueshift-named-a-cdp-leader-in-g2-summer-2021-report%2F&a=leader+in+the+CDP+and+Marketing+Automation+categories 
) by G2.com.

Based in London, Gordon will oversee Blueshift's expansion efforts in the UK 
and Europe. He previously held leadership positions at iAdvize, Koomo, and 
Certona. Enabling European brands to activate their customer data with 
confidence, Blueshift is also announcing that new customers will have the 
option of hosting their data in Europe.

Ramchandani, who will spearhead Blueshift's APAC expansion efforts, will be 
based in Singapore. Prior to joining Blueshift, Ramchandani was the CEO at Air 
Asia Media, and previously held leadership roles at Leo Burnett, Ebay, and 
Macy's.

Blueshift currently works with several fast-growing companies in the Europe and 
APAC regions, including Discovery Inc, Paypal, Groupon, and many others. In a 
recent conversation with Gordon( 
https://c212.net/c/link/?t=0&l=en&o=3268184-1&h=3458094090&u=https%3A%2F%2Fblueshift.com%2Fevents%2Fdriving-customer-engagement-in-a-distracted-world%2F&a=recent+conversation+with+Gordon 
), on the topic of using customer data to drive higher engagement, Fredrik 
Salzedo, the Director of Retention at Discovery said, "Blueshift has increased 
our show-to-show engagement by 3X by personalizing the content at a 1:1 level."

"As brands across the world are experiencing an increased urgency towards 
digital transformation, we saw a great opportunity to introduce the SmartHub 
CDP to the Europe and Asia Pacific regions," said Blueshift's Co-Founder & CEO, 
Vijay Chittoor. "The deep expertise and impressive track records Stuart and 
Sumit bring to Blueshift align perfectly with our mission, and we are excited 
to have them come aboard at this time of explosive growth."

About Blueshift
San Francisco-based Blueshift helps brands deliver relevant, connected 
experiences across every customer interaction. The Blueshift SmartHub CDP uses 
patented AI technology to unify, inform, and activate the fullness of customer 
data across all channels and applications. Through unified data, omnichannel 
orchestration, intelligent decisioning, and unmatched scale, Blueshift gives 
brands all the tools they need to seamlessly deliver 1:1 experiences in 
real-time across the entire customer journey.

The company is backed by leading venture capital investors, including Fort Ross 
Ventures, Avatar Growth Capital, SoftBank Ventures Asia, Storm Venture 
Partners, and Nexus Venture Partners. For more information visit 
www.blueshift.com. 

SOURCE: Blueshift


CONTACT: Josh Francia, Chief Growth Officer, +1 203.246.4697, 
josh.francia@blueshift.com