Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, August 26 2021 - 20:04
AsiaNet
CI&T & VTEX Drive Digital Transformation Effort Helping Carrefour Become One of the Leading E-commerce Grocery Suppliers
BRISBANE, Australia,Aug.26,2021/PRNewswire-AsiaNet/--

- Replatforming from a legacy monolith solution to a modern SaaS e-commerce 
platform led to a 30% improvement in order conversions 

CI&T (https://ciandt.com/us/), a leader in driving digital transformation for 
global brands, today announced a digital transformation partnership with 
Carrefour Brazil, one of the largest food retailers globally. The successful 
project was implemented in collaboration with VTEX which helped position 
Carrefour Brazil to be one of the leading e-commerce grocery providers in the 
country.

Carrefour is the largest supermarket chain selling more than 25 million units a 
year across 817 storefronts in Brazil. To achieve its goal of becoming the 
country's leading digital grocer, Carrefour required a powerful, modern digital 
commerce solution that would provide the flexibility to drive rapid 
transformation and keep up with consumer demands.

"Because of the pandemic we needed to move quickly to build out our online 
capabilities. Of course, the safety of our customers and of our employees is 
always our top concern," said Paulo Farroco, CIO of Carrefour. "Working with 
CI&T and VTEX to quickly build a robust e-commerce platform not only solved an 
immediate problem, but it also laid a solid foundation for Carrefour to 
increase revenue and loyalty by making rapid, continuous improvements to the 
consumer shopping experience."

Building an end-to-end digital commerce solution on the VTEX platform enabled 
CI&T to deliver compelling results:

-A 30% improvement in order conversions 
-An impressive 168% improvement in Net Promoter Score (NPS) 
-Established a customer-centric, agile, and scalable architecture for future 
digital growth. The new platform enables the deployment of new functionality in 
minutes, with daily improvements and innovations made available to Carrefour 
consumers. 

The optimization now allows Carrefour to:

-Easily create and manage promotions to increase order value. 
-Deliver an intuitive, seamless checkout experience with SmartCheckout, 
allowing for single-click purchases. 
-Enable an omnichannel shopping experience that lets consumers choose the most 
convenient way to pay for and receive products.

View the case study here.( 
https://ciandt.com/au/en-au/case-study/carrefour-leads-online-grocery-its-new-digital-experience-0)


About CI&T

CI&T is a digital solutions partner for some of the world's biggest companies, 
helping them drive growth and continuous innovation across business, people and 
technology. With operations across North America, Latin America, Europe, and 
the Asia-Pacific region, CI&T has a proven track record of delivering complex 
end-to-end solutions for the digital enterprise. For more information, visit 
www.ciandt.com.

Contact: Christee Song, +817084210205

Source:ciandt.com