-- Vintage-Inspired Drop Brings Together Psychedelic Colors and Retro 
Illustrations in Rallying Cry of Tolerance and Hope

Today, Timex(R) ( 
https://c212.net/c/link/?t=0&l=en&o=3272862-1&h=2883600559&u=https%3A%2F%2Fwww.timex.com%2Fbrowse%2Fco_labs%2Ftimex-x-coca-cola%2F&a=Timex 
), a world leader in watchmaking and craftmanship, released a limited-edition 
collection of vintage-inspired watches, in partnership with Coca-Cola(R). The 
capsule collection brings together two iconic American brands, Timex and 
Coca-Cola, to herald an enduring message of tolerance and hope. Meant to 
inspire watch-wearers around the world to make time for what matters – peace, 
love, and harmony – Timex released three commemorative styles created to 
celebrate Coca-Cola's time-honored 1971 "Hilltop" commercial and the unity 
message it portrays.

Video - 
https://mma.prnewswire.com/media/1603388/Timex_x_Coca_Cola_Video_3_Vertical.mp4
Photo - https://mma.prnewswire.com/media/1603378/Coca_Cola_All_Beauty.jpg
Logo - https://mma.prnewswire.com/media/1603377/Timex_Coca_Cola_Company_Logo.jpg

"In the same way you offer to buy someone a Coke(R), the act of asking for the 
time is a meaningful gesture -- a way of bridging differences, striking up good 
conversation, and finding community," says Shari Fabiani, Senior Vice President 
Brand Marketing and Creative for Timex Group. "We are dedicated to bringing 
quality timekeeping to all and have always believed in making time for 
community. We're thrilled to team up with Coca-Cola in their original message 
of solidarity and continuing to inspire the world to sing together in perfect 
harmony."

Colorful and commemorative, the three limited edition watches celebrate a 
timeless message of love and harmony – just as relevant today as it was 50 
years ago. Detailed with nostalgic 70s-inspired designs that evoke the spirit 
of unity, the timepieces in this capsule are a cheerful reminder to embrace 
opportunities for connection and move through the world with compassion.

    -- The digital Timex T80 combines vibrant colors and a feeling of whimsy to 
       the design and celebrates a timeless message of love and harmony by 
       playing the iconic "Hilltop" commercial song: "I'd Like to Teach the 
       World to Sing (in Perfect Harmony)".
    -- The classic Timex Standard boasts a bold, bright Coca-Cola logo that 
       brings a smile to the face of the watch – and its wearer.
    -- Detailed with nostalgic 70s-inspired hues and designs, the beloved Q 
       Timex sports an iconic peace sign that evokes the spirit of unity and 
       love.

Set atop a hillside, the iconic Coca-Cola commercial features a diverse group 
of young people singing in perfect harmony. The collection is reflective not 
only of the era in which the commercial aired but conveys Timex's rallying cry 
and WE DON'T STOP(TM) message of hope and a future where people around the 
world can be brought together again to achieve a common mission of unity.

"In troubled times, small moments of joy can change the world. We learned this 
half a century ago when, during an era of turmoil and division, the simple act 
of sharing a Coke became a rally cry for tolerance and hope," said Kate Dwyer, 
Senior Director of Global Licensing for Coca-Cola. "Now, we are proud to honor 
the enduring spirit of our legendary 'Hilltop' commercial as part of the 1971 
Unity Collection."

You can join Timex and Coca-Cola in celebrating this new collaboration on 
Timex.com HERE ( 
https://c212.net/c/link/?t=0&l=en&o=3272862-1&h=165399251&u=https%3A%2F%2Fwww.timex.com%2Fbrowse%2Fco_labs%2Ftimex-x-coca-cola%2F&a=HERE 
). 

About Timex Group 
Timex Group designs, manufactures and markets innovative timepieces around the 
world. Timex Group is a privately-held company headquartered in Middlebury, 
Connecticut with multiple operating units and over 3,000 employees worldwide. 
As one of the largest watch makers in the world, Timex Group companies produce 
watches under a number of well-known brands, including Timex, adidas, Furla, 
Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.
 
Join Timex on social media: @timex ( 
https://c212.net/c/link/?t=0&l=en&o=3272862-1&h=2427690082&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3196259-1%26h%3D15964029%26u%3Dhttp%253A%252F%252Fwww.instagram.com%252Ftimex%26a%3D%2540timex&a=%40timex 
) and please visit http://timexgroup.com.

PRESS CONTACT
Katie.Condon@zenogroup.com | TimexPR@zenogroup.com

SOURCE Timex