Country for PR: United Kingdom
Contributor: PR Newswire Europe
Sunday, September 05 2021 - 04:30
AsiaNet
JEFF KOONS X BMW. Artist creates special edition of the BMW 8 Series Gran Coupe
MUNICH, Sept. 4, 2021 /PRNewswire-AsiaNet/ --

Jeff Koons, together with Oliver Zipse, Chairman of the Board of Management, 
BMW AG, announced today that the artist will create a special edition of the 
M850i xDrive Gran Coupe. The luxury 8 Series Gran Coupe will be for sale in a 
limited collector's edition after its world premiere at Frieze Los Angeles in 
February 2022. In 2010, the American artist already created a BMW M3 GT2 Art 
Car which performed at the 24 Hours of Le Mans race. 

Jeff Koons: "I am really thrilled and honoured about the opportunity to work 
with BMW again and to create a special edition car."

Currently the cars are being produced in secret at the BMW Group Plant 
Dingolfing, Bavaria. During an exclusive event at Pinakothek der Moderne a few 
days prior to the opening of the IAA MOBILITY 2021, first glimpses and close-up 
details were revealed.

- Cross reference: Picture is available at AP Images (http://www.apimages.com) 
- 
THE 8 X JEFF KOONS is the embodiment of precision, refinement and craftmenship, 
with a multi-layer paint taking 285 hours to apply onto each car. The 
expressive and striking design combines eleven different exterior colors 
ranging from blue to silver as well as from yellow to black. Only two cars will 
be produced each week. The multi-colored interior is comprised of high-end 
materials, fine leather and a cupholder lid with an edition badging and the 
artist's engraved signature. The seats are made of the striking red and blue 
colors of the company's high-performance unit BMW M. The design includes both 
elements of pop art as well as geometric patterns paying homage to the 8 Series 
Gran Coupe's intricate contours and shape. 

Doris Fleischer
BMW Group Corporate and Governmental Affairs 
Cultural Engagement
Telephone: +49 89 32827806
Email: Doris.Fleischer@bmw.de 
www.press.bmwgroup.com  
Email: presse@bmw.de

Source: BMW Group
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