This is a news report from Science and Technology Daily: 

On August 30, 2021, the forum of the World 5G Convention themed on 5G 
Accelerating and Empowering the New Development of Media Convergence was held 
in Yizhuang, Beijing. This forum is co-sponsored by Science and Technology 
Daily and China International Publishing Group. Guests from media, academia and 
industry at home and abroad gathered together to discuss how 5G technology 
accelerates the new development of media convergence by showing new cases and 
predicting new trends.

Du Zhanyuan, president of China International Publishing Group, said 5G 
technology should be used to improve the ability of international 
communication, and proposed four suggestions. Firstly, the sharing of 5G 
technology should be actively promoted to improve the common well-being of 
mankind. Secondly, the application of multi-scene technology should be 
accelerated. Thirdly, the mechanisms compatible with the media convergence 
development should be built. Fourthly, the sci-tech achievements should be 
fully used to enhance the ability of international communication.

Li Ping, a member of CPC of Ministry of Science and Technology and president of 
Science and Technology Daily, stressed that media convergence is essentially an 
inevitable result of sci-tech development. The mainstream media are expected to 
deeply integrate traditional media and new media, build a community of media 
convergence, and provide industry standards for the future development.

Li Ping said that Science and Technology Daily has been paying close attention 
to the development of 5G technology, and voicing the Chinese opinions in the 
global stage. At present, the international opinions on the issues such as 
virus-tracing and digital security are complicated. In the face of intertwined 
situations between the known and unknown, the new mainstream media empowered by 
new technologies are required to maintain a correct stance and a clear mind in 
international communication. This will become a topic of the times that 
everyone need to think deeply and actively answer. 

During the keynote speech, guests discussed a series of topics concerning the 
future scientific research. For example, where will the combination of media 
and new technology lead the media industry? How does the media play an 
important role in promoting the implementation of emerging strategic 
technologies?

Zheng Bo, the deputy editor-in-chief of Economic Daily, said that in the 5G 
era, the mainstream media should voice correct public opinion by using new 
technology and never lose themselves. It is very important to stick to the 
correct political stance and value orientation for the media. Great efforts in 
in-depth reporting should be made to reflect different news perspectives and 
amplify mainstream tone in public communication.

Gao Jie, chief reporter of Centre of New Media, Xinhua News Agency,  introduced 
the practice of 5G technology in the field of media 
convergence，demonstrating the perfect combination of virtual space and 
the real world by using media content to inspire people's enthusiasm for the 
public affairs.

How to make the news intelligent, lower the threshold of live editing, and 
achieve the fast and efficient production of video content? Zhang Shenyuan, 
product director of New Media Center of People's Daily, illustrated that 
over-arching plan must be made well in order to make advanced technology 
support media convergence through the example of livestreaming editing tools.

Zhang Shilei, managing director and senior editor of CGTN Digital, said that 
the impact of 5G and AI on the traditional journalism should not be ignored, 
and the press should take the initiative to embrace new technologies and 
accelerate the media convergence.

As to the promotion of media convergence by 5G, Zhang Baoan, the party 
committee member and technical director of the Great Wall New Media Group, said 
that the technical staff and relevant platforms should take the lead in 
developing media convergence, namely the internal convergence within a 
journalism institute, the in-depth convergence between the journalism and 
public affairs, and the internal convergence between the press industries. 

Cui Baoguo, a professor at the School of Journalism and Communication of 
Tsinghua University, focused on the relationship between the media convergence 
and the development of digital economy. "The development of digital economy can 
offer the solid technical support and industrial guarantee required by the 
construction of an all-media communication system. Media convergence can expand 
the space for developing the digital economy. They promote and complement each 
other. The leading role of digital economy should be fully played to promote 
the transformation of traditional media," he said. 

Ding Gangyi, the secretary of party committee of the School of Computer 
Science, and the leader of the discipline of advanced digital performance, 
Beijing Institute of Technology, revealed the new changes brought by digital 
simulation technology through an art performance in the centennial celebration 
of the founding of the Communist Party of China

Liu Xiaolin, head of Audience Development and Distribution Services, PR 
Newswire APAC, introduced the multimedia content dissemination under the 
influence of 5G technology. He believes that video content has occupied most of 
the users' time in a day and 5G technology is reconstructing the way that 
people interact with the world.

Vasily Pushkov, director of the International Cooperation, Sputnik News Agency 
and Radio, conveyed an international voice that the development of immersive 
diversified content will be accelerated in the 5G era.

Guests from the industry also discussed their views on the impact of 5G 
technology on the development of media convergence. Mr. Gao Peng, senior 
director of Audio and Video Industry Development of Strategy Department of 
Huawei, said that the number of online video users in China increased by 126 
million in March, 2020, compared with the figure in late 2018, accounting for 
94.1 percent of all Internet users. It can be learned that the video market is 
full of potential.

Chen Lei, senior marketing director of Qualcomm, believes that 5G has not only 
changed the media ecosystem, but also speeded up the media convergence. Tu 
Jiashun, principal scientist of NFV/SDN and technology spokesman of ZTE 
Corporation, pointed out the difficulties faced by the traditional media and 
gave a solution of converging the technology and media. Wang Qiong, general 
manager of E-government and Livelihood Industry of WeCom Team in WeChat Group 
of Tencent, shared the cases of digital products in the 5G era and her 
reference for the media development in the future.

Xu Zhilong, editor-in-chief of Science and Technology Daily, who presided over 
the forum, shared his views on the relationship between 5G technology and media 
development. Firstly, 5G has changed the development of media from theory to 
practice, and more fundamental changes will occur in the future. Secondly, 5G 
technology has huge development potential. Its current application is only the 
tip of the iceberg, and there are more areas to be explored. Thirdly, 5G's 
empowerment to the development of media convergence is both direct and 
indirect. More attention should be paid to the indirect empowerment. In the 
future, the issue about how 5G empowers the development of media convergence is 
not only a very important subject, but also a topic worthy of in-depth 
discussion.

 
Source: Science and Technology Daily


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