Country for PR: United States
Contributor: PR Newswire New York
Thursday, September 02 2021 - 10:00
AsiaNet
WatchBox Invests in Independent Swiss Watchmaker De Bethune
NEUCHÂTEL, Switzerland and GENEVA, Sept. 2, 2021 /PRNewswire-AsiaNet/ --

--WatchBox, the global leader in collectible luxury timepieces, announces a 
majority investment in independent watch manufacture De Bethune 

WatchBox, the global leader in collectible luxury timepieces, announced the 
investment in De Bethune, the independent watch manufacture established in 
2002, and led by founder and visionary Master Watchmaker Denis Flageollet and 
CEO Pierre Jacques. Since its 2017 founding, WatchBox has championed the work 
of contemporary watchmakers and independent brands, and through this 
investment, heightens its commitment to the independent watchmaking segment. 

Photo - https://mma.prnewswire.com/media/1607016/WatchBox_DeBethune_image.jpg
Logo - https://mma.prnewswire.com/media/1026258/Watchbox_Logo.jpg 

The De Bethune manufacture is dedicated to research and development, and its 
philosophy combines classic watchmaking skills and craftsmanship with a 
contemporary technical process. The company continues to experience 
unprecedented growth and recognition by collectors and the industry at large. 
This investment will enable De Bethune to allocate greater resources towards a 
strong and stable trajectory into the future, dedicated to its partners and 
customers, and remaining true to its creative and quality principles.

"WatchBox has been a trusted partner of ours and a dynamic supporter of De 
Bethune for years," Denis Flageollet and Pierre Jacques remarked. "We have long 
admired their desire and commitment to educate the global watch community on 
the art of watchmaking and are delighted to now join together. WatchBox's 
investment will enable De Bethune to fulfill our long-term vision of advancing 
and reinterpreting watchmaking."

Pierre Jacques (CEO) and Denis Flageollet (COO and Master Watchmaker) will 
remain on De Bethune's board of directors to ensure continuity and will 
continue to lead the teams in Geneva and L'Auberson. They will pursue the 
successful product, distribution, and communication strategies of the brand, 
honoring the traditions of 18th century watchmaking while delivering technical 
and aesthetic innovation. 

Images: https://bit.ly/WatchBoxDeBethune 

About WatchBox 
WatchBox is the world's leading platform for buying collectible luxury 
timepieces; fueled by technology, innovation, and unmatched global experience 
in the high-end watch market. WatchBox offers an unrivaled selection of luxury 
timepieces for sale, and its client services for selling and trading timepieces 
are streamlined and readily accessible both on and offline, with a vibrant 
online community, and offices and showrooms in the United States, Hong Kong, 
Singapore, Switzerland, and Dubai. Trust, pricing transparency, and 
authentication are central tenets to WatchBox's platform, with each watch 
thoroughly evaluated by in-house watchmakers and accompanied by a 2-year 
international warranty.  www.thewatchbox.com 

About De Bethune 
De Bethune is an independent Swiss watch manufacturer located in L'Auberson. In 
the pastures of the Swiss Jura mountains, nearly 40 people -- watchmakers, 
engineers, designers, micro-mechanics, polishers, and decorators following the 
lead and impetus of Denis Flageollet, founder of the brand and Master 
Watchmaker -- focus on the research and development and realization of 
technical and aesthetic innovations in the spirit of the great 18th century 
master watchmakers. 

Since its foundation, De Bethune has developed no fewer than 30 calibers, 
unveiled over thirty world premieres, registered numerous patents, and produced 
150 one-offs for the most discerning collectors. De Bethune timepieces have won 
the highest global distinctions, including the Aiguille d'Or of the Grand Prix 
d'Horlogerie de Genève for the Watch of the Year. Today, Denis Flageollet and 
Pierre Jacques, the company's CEO, jointly shape the brand's destiny. A pure 
style, taut lines and slim cases are part of the inimitable signature of De 
Bethune's bold creations. www.debethune.com

PRESS CONTACTS 

WatchBox: Caroline Kallman Joffe  |  caroline@wbgcorporate.com |  +1 717 951 
2259 
WatchBox Switzerland: Susanne Hurni  |  shurni@thewatchbox.com  |  +41 76 316 
35 39

De Bethune
Ouldouze Nadiri  |  ouldouze.nadiri@debethune.com  |  +41 79 853 74 82
Marine Lemonnier-Brennan  |  marine.lemonnier@289consulting.com  |  +41 79 389 
67 62

SOURCE: WatchBox
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