The Hangzhou local creative team CultureClick's work - Hangzhou 2X2, an 
interactive comic promoting Liangzhu Culture through an innovative approach, 
has garnered popularity worldwide.

As the first part of the 2021 Hangzhou O'clock campaign, Hangzhou Municipal 
Bureau of Culture, Radio, TV and Tourism published the 1st comic episode on its 
social media platforms in March. In 4 months, the series has reached 307,779 
impressions and 10,085 engagements. Over 9,000 fans voted on the way they want 
the story to unfold.

Amid the ongoing travel restrictions, the virtual travel industry is booming 
with countless new ways for people to experience the destinations. Hangzhou 2X2 
puts the viewer in control, immersing them into the mysterious world of 
Liangzhu.

During the process, the local members worked together with Tara Milk Tea - the 
Australian travel blogger to create her animation character. Communicating in 
depth via Zoom calls, the two young teams joined to explore this ancient 
culture and presented it in an engaging, fresh, exciting way. 

"For us, it feels like creating a gift for our hometown. During the process, we 
also got to know more about the city we grew up in", said Fang Chenlin, the 
director of Cultureclick.

Tara was also amazed by the experience: "Seeing my cartoon character in 
different Liangzhu customs feels like travelling back in time to feel that 
history in person."

Themed on the 5,000-year-old Chinese civilization, the interactive comics 
illustrate its social system, daily lifestyle, rice-cultivating agriculture, 
the peripheral water conservancy system, religious beliefs and more. At the end 
of every episode, the audience is asked to vote upon two options, deciding the 
character's next destination.

The program also invites Xia Yong, the Director of the Academic Research 
Division of Liangzhu Museum, as the special consultant to ensure the accuracy 
of the historical information.

Apart from the 6-episode comic, Hangzhou 2X2 also launched online interactive 
games including HZ Coloring Page and Spot Liangzhu. Both games invited people 
to experience Liangzhu from a fresh perspective.   

In 2021, Hangzhou has leapt beyond the traditional tourism marketing scope, 
opening up new travel possibilities like the playlist – Hangzhou Whisper, the 
video series - Hangzhou Timelane and more, letting the global fans stay 
connected with the city in a brand-new way.

For more information: https://youtu.be/4sr0WlrIpK4

SOURCE  Hangzhou Tourism Commission