Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, September 07 2021 - 08:37
AsiaNet
'Live Revival' Sees Fitness Fans Flock Back to Facilities, Finds New Les Mills Report
LONDON, Sept. 7, 2021 /PRNewswire-AsiaNet/ --

Les Mills 2021 Global Fitness Report spotlights how the world will work out 
post-pandemic, with live workouts and "Omnichannel Fitness" tipped to prevail.

Key findings:
- Gyms worldwide making strong recoveries, with class attendances at 120% of 
pre-COVID levels in markets where restrictions have lifted. 
- Two-thirds of gym members prefer working out with others as opposed to alone, 
with live fitness classes cited as the most popular offering at the gym. 
- Live classes at the gym are more than twice as appealing as livestream 
options at home, with live Instructors and "the energy of the group" both key 
factors. 
- But COVID legacy will live on, with 80% of gym members planning to continue 
using digital workouts post-pandemic in addition to live workouts.

Gyms around the world are set for a roaring recovery as they emerge from the 
pandemic, with fitness fans eager to get back to live workouts with friends.
That's according to a major new report that charts a global 'live revival', 
with fitness fans flocking to facilities for greater motivation and social 
connection after months of solitary home workouts.

The Les Mills 2021 Global Fitness Report – which features insights from 12,157 
consumers across five continents – explores how the pandemic has changed our 
fitness habits and spotlights the trends that will shape our workouts in years 
to come.

Despite fears the COVID-inspired home fitness boom would spell the end for 
fitness facilities, research suggests the majority of members are rushing back 
to their gym. The report finds gyms worldwide making strong recoveries since 
reopening, with class occupancy at 120% of pre-COVID levels in markets where 
capacity restrictions have lifted.

After a year of enforced home workouts, appetite for live fitness experiences 
in groups is soaring, with 85% of gymgoers interested in trying live classes in 
their facility. 

Two-thirds of gym members (67%) say they prefer working out in groups, while 
live classes in gyms are nearly twice as popular as online classes that are 
livestreamed (done by 44% of members vs 23%).

Rockstar Instructors are identified as the single most important factor for 
gymgoers when choosing a live class, favored by 28%, ahead of the quality of 
music (24%) and type of class (21%). Quality Instructors are cited as a key 
component of the live revival, meeting strong consumer demand for added 
motivation and deeper connection in their workouts.

"After months of being stuck at home, people can't wait to get back to fitness 
facilities and enjoy their favorite workouts with familiar faces," says Phillip 
Mills, Les Mills Founder and Executive Director. 

"Much like bars, restaurants, and sports events, fitness is experiencing a real 
'live revival', as people make up for lost time with a renewed appreciation for 
real-world social settings.

"Many people have missed the thrill of a busy class led by a rockstar 
Instructor, and the extra motivation from working out with others.
"But that doesn't mean home workouts will disappear as we emerge from the 
pandemic. The digital fitness boom and the growth of home working mean 
consumers are taking an omnichannel approach to their training, mixing 
thrilling live workouts at the gym with the convenience of digital workouts at 
home."

The impact of the pandemic on the fitness landscape is evident throughout the 
report. The digital fitness boom looks set to last, with 80% of gym members 
planning to continue using digital workouts post-pandemic.

'Omnichannel Fitness' – a blend of in-gym and digital home workouts – is tipped 
to gain traction as we emerge from the pandemic, with the majority of 
exercisers (59%) favoring a 60:40 split between gym and home workouts.

Access the full report: https://www.lesmills.com/global-fitness-report/

Media requests: press@lesmills.com

About Les Mills
Les Mills is the global leader in group fitness and creator of 20 programs 
including BODYPUMP(TM) and BODYCOMBAT(TM). Les Mills workouts are delivered by 
140,000 certified instructors in 21,000 gyms across 100 countries, as well as 
via the LES MILLS(TM) On Demand streaming platform. The company was founded by 
Les Mills – a four-time Olympian and head coach of New Zealand's track and 
field team – who opened his first gym in 1968 to bring elite sports training to 
the masses.

Photo - https://mma.prnewswire.com/media/1607641/Les_Mills.jpg 

Source: Les Mills
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