Global research from KSA-based cultural institute paves the way for Sync – a public campaign and annual summit on digital wellbeing - Comprehensive study in partnership with ASDA'A demonstrates tangible wellbeing concerns - 42% of people believe the internet and social media are reducing time spent with loved ones - 50% of Gen Z respondents complain of tiredness, poor sleep, and headaches due to tech use - 41% of people admit to getting withdrawal symptoms without access to their devices As the world adjusts to a post-pandemic reality dominated by technology, public concerns about the dangers of over-consumption are gathering pace. According to a major new survey[1] from Saudi-based cultural institute, Ithra, almost half (44%) of all people are worried about the impact of internet and smartphone use on their health. At an event to launch their digital wellbeing program - Sync, Ithra announced plans for an annual global summit, to take place in December. Abdullah Al-Rashid, Director of Ithra's Digital wellbeing program says: "As an organisation dedicated to individual enrichment, we at Ithra want to understand the cultural impacts of mankind's growing reliance on the internet and social media. Unfortunately, our research shows that half of all people believe over-reliance on these platforms is damaging their wellbeing. This is why we are launching Sync – a new initiative designed to raise awareness about digital wellbeing, support novel research in partnership with global entities, and unite thought leaders globally to find new ways to protect the public." A powerful force for good According to Ithra's survey, the overwhelming majority (88%) of respondents worldwide agree that technology can be a great force for progress, with the key benefits including access to news, connectivity and freedom. Many of these benefits were brought to the fore by the COVID-19 outbreak, with 64% crediting technology with having helped combat the pandemic. The outcome, however, is that almost everyone (91%) is spending more time online as a result. Tempered by mounting concerns Despite this underlying positivity, Ithra's findings highlight significant concerns about the damaging effects of unchecked access: In terms of relationships, 42% of respondents believe technology reduces time spent with loved ones, and over a third (37%) blame it for blurring the lines between work and social lives. Parenting is also affected, with 44% of people with children admitting to letting them use a computer or smartphone unsupervised. These figures are even higher in North America (60%) and Europe and Central Asia (58%). Turning to technology's impact on health, half (44%) of all people say they are concerned. Respondents in Sub-Saharan Africa and South Asia appear most worried, with 74% and 56% respectively fearing the negative consequences of the internet on wellbeing, compared to only 27% in Europe and Central Asia. Consistently with the group's increased device usage, younger people are experiencing more physical symptoms than their elders: 50% of Gen Z respondents complain of tiredness, poor sleep and headaches as a result of digital consumption. Almost half (48%) of respondents are spending more time online than they would like to, with 41% admitting to getting withdrawal symptoms without access to their devices. Sleep deprivation is also a significant issue, with 51% of respondents skipping sleep every week, and one in four (24%) daily, to use technology. A commitment to prioritizing digital wellbeing Conscious of the long-term potential impact of these trends, Ithra is championing a signature program – Sync – to support and promote efforts to prioritize public digital wellbeing. This includes a symposium in December 2021, bringing together global thought leaders, institutions, influencers, and the public to raise awareness of digital wellbeing concerns, and develop new ideas to protect the users of digital media worldwide. To find out more, visit https://sync.ithra.com/ About Ithra The King Abdulaziz Center for World Culture (Ithra) is one of Saudi Arabia's most influential cultural destinations, a destination for the curious, creatives, and seekers of knowledge. Through a compelling series of programs, performances, exhibitions, events and initiatives, Ithra creates world-class experiences across its interactive public spaces. These bring together culture, innovation and knowledge in a way that is designed to appeal to everyone. By connecting creatives, challenging perspectives and transforming ideas, Ithra is proud to be inspiring cultural leaders of the future. Ithra is Saudi Aramco's flagship CSR initiative and the Kingdom's largest cultural centre, comprising an Idea Lab, Library, Cinema, Theater, Museum, Energy Exhibit, Great Hall, Children's Museum and Ithra Tower. For further information, please visit: www.ithra.com. Follow Ithra on social media: Facebook (King Abdulaziz Center for World Culture), Twitter (@Ithra) and Instagram (@Ithra) #Ithra [1] Survey of 15,000 people in 30 countries, conducted online in June and July 2021 by PSB Middle-East. Source: Ithra