Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, September 09 2021 - 21:04
AsiaNet
Unveiling Infosys Equinox: Digital Commerce Platform Driving Human-Centric and Memorable Omnichannel Shopping Experiences
BENGALURU, India, September 9, 2021 /PRNewswire-AsiaNet/ --

    - API-first, microservices-based, headless, cloud-native platform evolved 
from Skava Commerce

   Infosys [https://www.infosys.com/en.html] (NSE: INFY) (BSE: INFY) (NYSE: 
INFY), a global leader in next-generation digital services and consulting, 
today launched Infosys Equinox to help enterprises securely deliver 
hyper-segmented, personalized omnichannel commerce experiences for B2B and B2C 
buyers. The platform's future-ready architecture offers unprecedented 
flexibility for enterprises to pick and choose out-of-the-box microservices and 
pre-built experiences to build curated digital journeys that enhance their 
digital commerce or launch it grounds-up in a matter of weeks. Infosys Equinox 
also brings together best-of-breed service, product, platform and industry 
capabilities from Infosys, and its partners, in an integrated ecosystem. This 
delivers end-to-end commerce-as-a-service for enterprises to drive results, 
throughout the purchase lifecycle, that shoppers care about. Infosys Equinox is 
used by several leading global enterprises in retail, CPG, telecom, 
manufacturing, automotive and media, and helps drive $15B+ in annual eCommerce 
gross merchandise value.

   Infosys Equinox helps businesses transform their digital commerce across 
marketing, merchandizing, e-commerce, store operations, supply chain and 
customer service through its four offerings:  Infosys Equinox Microservices, 
Infosys Equinox Commerce, Infosys Equinox Experiences, and Infosys Equinox 
Marketing. It delivers:

   Customer experience excellence

   Infosys Equinox facilitates closer consumer-brand interactions by enabling 
brands to deliver unique customer journeys that take advantage of emerging 
social, chat, voice, and augmented reality commerce channels. The platform 
blends digital experiences with physical ones to deliver more satisfying 
phygital and contactless shopping. Creating multi-sites adapted for multiple 
languages and currencies, with deeply localized features and real-time 
promotions is very convenient with the platform's simplified business user 
tooling and workflows – requiring no changes to the application code or 
configuration.

   Scale and flexibility to match shopper demands

   With its industry-leading cloud-native, microservices-based, API-first 
architecture, Infosys Equinox is the only digital commerce platform that brands 
will need to meet the evolving expectations of consumers. The platform offers a 
rich repository of mutually exclusive and collectively exhaustive microservices 
that can easily integrate with an existing or new platform to deliver headless 
commerce capabilities. These microservices enable various commerce models used 
by enterprises including B2B, B2C, B2B2C, D2C, C2M, online marketplaces and 
digital malls. With its superior technology architecture, this 'any-cloud' 
platform builds upon leading open-source technologies, and is designed for high 
performance, availability and security that is best-in-class.

   Relevance through innovation

   Infosys Equinox's integrated ecosystem of capabilities, spanning from 
experience to operations, lets enterprises deepen customer relevance throughout 
the commerce value chain. Ranging from perceptive experience design by 
WONGDOODY, to optimized retail execution with Infosys TradeEdge, the platform 
puts the shopper at the center of the enterprise's commerce strategy. With 
Infosys Equinox, businesses can also deploy segment-specific, user experience 
innovations on-demand. 

   Karmesh Vaswani, Executive Vice President & Global Head Consumer, Retail & 
Logistics, Infosys, said, "With the customer experience landscape evolving 
every week, companies can't afford to get into a 'set it-forget it' mode. It 
will take embracing a human-centric approach to create distinctive shopping 
experiences that match the pulse of consumers. Infosys Equinox makes this less 
of a struggle. It offers commerce-as-a-service to engage with both B2B and B2C 
shoppers through one platform that has 50+ percent greater speed-to-market than 
any other solution when it comes to adding new microservices or starting a new 
commerce presence. Infosys Equinox provides the perfect balance between agility 
and adaptability and is a great way for leaders to cement their advantage and 
for challengers to up their commerce play."

   Businesses, the world over, are taking advantage of Infosys Equinox and 
industry experts attest to its value.

   Eric Nelson, Chief Information Officer North America, The Kraft Heinz 
Company, said, "Infosys Equinox serves us as a digital hub powering over 250 of 
our global brand sites, B2B ecommerce and recipe sites, as well as 
direct-to-consumer (D2C) initiatives. We are able to launch new brand sites in 
as little as 3 to 5 days. The platform also supports our hyper-personalization 
initiatives and distills real-time insights for our marketing programs. With 
Infosys Equinox, we at Kraft Heinz are well set to offer richer, more 
personalized, and meaningful experiences to our consumers."

   Prasad Gankanda, Chief Operating Officer, Young Living, said, "You 'reap 
what you sow' is in our DNA here at Young Living. We know that a bountiful 
harvest is the result of months of hard work. With Infosys Equinox, we planted 
the seeds of our new e-commerce platform, and now with the platform and the 
Infosys team's dedication, we are finally harvesting. Thank you for helping to 
transform Young Living, and bringing us into the modern age of e-commerce." 

   "B2C and B2B organizations face immense challenges to succeed in today's 
digital economy. Customers' expectations are sky-high, eCommerce competition is 
fierce, and an explosion of commerce channels and touchpoints have all raised 
the bar on omni-channel experiences for every online merchant. The COVID-19 
crisis has also accelerated the shift of transactions from offline to online," 
said Jordan Jewell, Research Director for IDC's Digital Commerce Program. 
"Headless/API-first digital commerce has emerged as an architectural paradigm 
to help merchants deliver more engaging commerce experiences across every 
channel and touchpoint their customers are on. Infosys Equinox was architected 
cloud-natively as a headless commerce platform with the purpose of enabling B2C 
and B2B organizations to overcome the challenges of modern commerce and grow."

    For a quick overview of Infosys Equinox, please click on: 
https://www.youtube.com/watch?v=pBaJ_jcmlGo. 

   Please watch the Infosys Equinox logo reveal video here: 
https://www.youtube.com/watch?v=RDPEp-as1nE

   To read more about Infosys Equinox, please visit: 
https://www.infosysequinox.com/ 

   About Infosys

   Infosys is a global leader in next-generation digital services and 
consulting. We enable clients in more than 50 countries to navigate their 
digital transformation. With over four decades of experience in managing the 
systems and workings of global enterprises, we expertly steer our clients 
through their digital journey. We do it by enabling the enterprise with an 
AI-powered core that helps prioritize the execution of change. We also empower 
the business with agile digital at scale to deliver unprecedented levels of 
performance and customer delight. Our always-on learning agenda drives their 
continuous improvement through building and transferring digital skills, 
expertise, and ideas from our innovation ecosystem.

    Visit www.infosys.com to see how Infosys ((NSE: INFY) (BSE: INFY) (NYSE: 
INFY)  can help your enterprise navigate your next.
  
   Safe Harbor

   Certain statements in this release concerning our future growth prospects, 
financial expectations and plans for navigating the COVID-19 impact on our 
employees, clients and stakeholders are forward-looking statements intended to 
qualify for the 'safe harbor' under the Private Securities Litigation Reform 
Act of 1995, which involve a number of risks and uncertainties that could cause 
actual results to differ materially from those in such forward-looking 
statements. The risks and uncertainties relating to these statements include, 
but are not limited to, risks and uncertainties regarding COVID-19 and the 
effects of government and other measures seeking to contain its spread, risks 
related to an economic downturn or recession in India, the United States and 
other countries around the world, changes in political, business, and economic 
conditions, fluctuations in earnings, fluctuations in foreign exchange rates, 
our ability to manage growth, intense competition in IT services including 
those factors which may affect our cost advantage, wage increases in India, our 
ability to attract and retain highly skilled professionals, time and cost 
overruns on fixed-price, fixed-time frame contracts, client concentration, 
restrictions on immigration, industry segment concentration, our ability to 
manage our international operations, reduced demand for technology in our key 
focus areas, disruptions in telecommunication networks or system failures, our 
ability to successfully complete and integrate potential acquisitions, 
liability for damages on our service contracts, the success of the companies in 
which Infosys has made strategic investments, withdrawal or expiration of 
governmental fiscal incentives, political instability and regional conflicts, 
legal restrictions on raising capital or acquiring companies outside India, 
unauthorized use of our intellectual property and general economic conditions 
affecting our industry and the outcome of pending litigation and government 
investigation. Additional risks that could affect our future operating results 
are more fully described in our United States Securities and Exchange 
Commission filings including our Annual Report on Form 20-F for the fiscal year 
ended March 31, 2021. These filings are available at www.sec.gov. Infosys may, 
from time to time, make additional written and oral forward-looking statements, 
including statements contained in the Company's filings with the Securities and 
Exchange Commission and our reports to shareholders. The Company does not 
undertake to update any forward-looking statements that may be made from time 
to time by or on behalf of the Company unless it is required by law.
   
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   Source: Infosys