- Fusion under the influence - With Chiara, everything is possible

Chiara Ferragni has joined the Hublot family in the company of many legendary 
personalities such as football legend Pelé, tennis world No. 1 Novak Djokovic, 
track and field champions Dina Asher-Smith and Usain Bolt and three Michelin 
star chef Clare Smyth. She lights up everything she touches and creates, she is 
a natural-born winner and shines her aura over everything she loves and chooses.

Today, she has chosen Hublot. So why Chiara Ferragni and why Hublot? 

"Everything I do, I do to share. The things I love, the people I love, the 
things I experience, my daily life, my children, my work: I put my heart into 
everything to inspire others, to believe in themselves and their dreams. I 
found my ikigai in 2009. I managed to combine my passion with my talent in 
response to a need and now it has become my business. By opening the door to 
who I am and what I experience, I am also hoping to inspire the women of today 
not to choose between being a wife, a mother or an entrepreneur. All these 
roles complete me, just as they complete each other. Beauty drives everything I 
do. Not only inner beauty, but everything I see around me. That is reflected in 
my collaborations, my words, my charity work and my daily life. Why Hublot? 
Because Hublot is not like any other watch brand, it follows its own 
distinctive path, with determination: It follows its dreams of innovation, 
while respecting traditions; it seeks beauty both inside and out, by showcasing 
much more than athletic performance or the success of a family member, it 
celebrates the reasons for this performance and success, in other words, the 
ability to be first, different and unique. Hublot's messages and values speak 
to me, that's why I have chosen to join this family today. A fusion of passion 
and determination has shaped who I am, across all my roles, and forged the 
businesswoman I have become. This same fusion has also made Hublot the company 
it is today."
– Chiara Ferragni
Hublot Brand Ambassador

"Who does not know Chiara Ferragni? Her extraordinary destiny is not down to 
luck, this visionary and determined woman is someone who learnt how to grow and 
evolve with her time. By portraying and sharing who she is and what she loves, 
she has realised her dream, inspiring the men and women of her generation to 
believe that anything is possible. As someone who is both authentic and 
spontaneous, she has turned her happy, positive and generous nature into her 
trademark. As a visionary and pioneer, she has been able to move with the times 
by dominating the digital platforms and turning her passion into a real 
business. Her passion became her job, and her natural talent transformed into a 
success that is seemingly within everyone's reach. Her inspiring journey proves 
that anything is possible; it's the stuff of dreams, while being very real. Who 
wouldn't want to live and realise their dreams like Chiara Ferragni? At Hublot, 
we love inspiring women and men who believe in their dreams and move heaven and 
earth to fulfil them, who assert their distinctive personality, are willing to 
go out on a limb, who are not afraid of what people will say and who follow 
their path with authenticity and passion. That's why Chiara fits so well into 
our family."
– Ricardo Guadalupe
HUBLOT CEO 

Surely, one no longer needs to present Chiara Ferragni?

Well yes, if only to highlight the very nature of this woman, a so-called 
influencer, a term too small to encompass all her talents. As a business woman, 
entrepreneur, influencer, wife and mother of two, she embodies that "can do" 
attitude that everyone finds so inspiring. Twelve years after launching 
theblondesalad.com, Chiara Ferragni has achieved a success story. When she 
started out, Instagram did not exist and blogging was in its infancy. It took 
Chiara only a few months to turn a hobby into a business, attracting the 
attention of the media and the fashion world, and placing her name alongside 
the biggest luxury brands.   

First, Unique, Different. Just like Hublot! She single-handedly created a job 
for herself, followed her instincts, asserted her choice to share and talk 
about her life. Honoured several times by Forbes, her career path has even 
inspired a study by the prestigious Harvard University to understand her 
success. 

In tune with her times, Chiara is leaving her mark on the world. She resolutely 
believes in her dreams. A dreamer she may be, but she is firmly rooted in her 
land and her roots. Chiara Ferragni draws her strength from the stability of 
her family, her parents and two sisters; she has gone on to recreate this 
strength through her own family, which she has built with Fedez.  

So, is it natural talent, intuition or destiny? What if was a bit of all three? 
Whatever the case, what is certain is that she achieves firsts with her 
writing, she asserts her uniqueness, and her difference while retaining that 
very inclusive feeling of being the "girl next door…"

She is an entrepreneur who embodies the digital revolution and the arrival of 
social media. Chiara is a pioneer, she is constantly achieving firsts. With her 
fashion blog, launched 12 years ago, she was immediately considered the most 
influential and most famous blogger in the world. She created her own brand of 
shoes, then clothing in 2015— Chiara Ferragni Brand, —she was also the first to 
be listed as the world's most powerful influencer. Indeed, there is no shortage 
of superlatives to describe her career and she is not afraid to use them. Both 
her real life and her digital world are filled with sharing, joy, values and 
optimism. She is unique, that's for sure! She is proud of her uniqueness, after 
transforming her name into a brand, a trademark, a style and an inspiration. 
She also uses her platforms and visibility to help the causes that are close to 
her heart. Ultimately, what makes her different is that she has managed to turn 
her passion, her daily routine and her life into a true success story. She is 
also different for resembling a generation of women who live with the times and 
manage to combine several roles, without placing any filters between the 
different parts of their lives. With an Instagram community of 24.7 million 
followers, she shares her daily life as a wife, mother and entrepreneur openly 
and frankly. Chiara is an inspirational figure.

Chiara and Hublot, how it began

You may remember the pictures of Chiara Ferragni wearing the Big Bang 
Millennial Pink. A unisex watch with an inclusive message, produced as a 
limited edition of 200 pieces in a shade chosen by Lapo Elkann and designed in 
collaboration with Garage Italia. Since this project, Chiara and Hublot have 
simply understood that there were many similarities between their worlds.   

So, get ready, because what Chiara and Hublot are preparing for you is likely 
to make a big impression, once again... First, Unique, Different!

To stay up-to-date, follow: @Hublot #Hublot

HUBLOT 

Founded in Switzerland in 1980, HUBLOT is defined by its innovation, which 
began with the highly original combination of gold and rubber. This "Art of 
Fusion" stems from the imagination of its visionary Chairman, Jean-Claude 
Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012. 

The release of the iconic, multi-award-winning Big Bang in 2005 paved the way 
for new flagship collections (Classic Fusion, Spirit of Big Bang), with 
complications ranging from the simple to the highly sophisticated, establishing 
the extraordinary DNA of the Swiss watchmaking house and ensuring its 
impressive growth. 

Keen to preserve its traditional and cutting-edge expertise, and guided by its 
philosophy to "Be First, Different and Unique," the Swiss watchmaker is 
consistently ahead of the curve, through its innovations in materials 
(scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the 
creation of Manufacture movements (Unico, Meca-10, Tourbillon). 

HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary 
future: a future which is fused with the key events of our times (FIFA World 
Cup™, UEFA Champions League™, UEFA EURO™) and the finest ambassadors our era 
has to offer (Kylian Mbappé, Usain Bolt, Pelé, Novak Djokovic). 

Discover the HUBLOT universe at our network of boutiques located in key cities 
across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, 
Singapore, Zurich and at https://www.hublot.com.

Photo - https://mma.prnewswire.com/media/1611905/Hublot_Chiara_Ferragni.jpg
Logo - https://mma.prnewswire.com/media/1176881/Hublot_Logo.jpg

Source: Hublot SA