The Brand Influence Parallel Forum of the 2021 Silk Road [ 
https://en.imsilkroad.com/ ] Maritime International Cooperation Forum was held 
on last Thursday in Xiamen City of southeast China's Fujian province, aiming to 
strengthen international economic and trade [ 
https://en.imsilkroad.com/trade/index.html ] cooperation as well as build a 
global shipping logistics brand.

Through keynote speeches, salon dialogues, the forum has showcased the status, 
characteristics and highlights of the Silk Road Maritime brand building, and 
discussed new trends in port and shipping logistics, aiming to build the brand 
a hub platform with global influence.

Silk Road Maritime is China's first port and shipping-centered international 
integrated logistics service brand and platform, said Chen Zhiping, vice 
chairman and general manager of Fujian Provincial Port Group. Based on its 
shipping network, Silk Road Maritime service has extended sea and land combined 
transport logistics service chain, and deepened international port cooperation.

Besides, Silk Road Maritime has set up a new logistics service system featuring 
standard services, convenient operation, and intelligent management. It has 
helped to build up a logistics service ecosystem for international port 
management and shipping, promote stable and smooth operation of global supply 
chains, industrial chains, and value chains, and formed a new pattern of 
all-round opening-up featuring land-sea internal and external linkages, added 
Chen.

At the forum, the Silk Road Maritime Brand Influence Research Report compiled 
by the China Economic Information Service was officially released. The report 
evaluated the influence of the brand in terms of media communication, 
industrial and economic development, and academic research. The report said 
that Silk Road Maritime has gained increasingly strong brand influence and 
global awareness with wide recognition of ports and shipping enterprises in 
overseas countries and regions in the past three years, and it has become a new 
engine driving the economic development of Fujian Province.

It is learned that the 2021 Silk Road Maritime International Cooperation Forum 
aims to serve the 21st Century Maritime Silk Road [ https://en.imsilkroad.com/ 
] construction and enhance the stability and competitiveness of the supply 
chain. The forum was co-hosted by the People's Government of Fujian Province 
and the China Institute of Navigation, and organized by the People's Government 
of Xiamen City, Fujian Provincial Development and Reform Commission and etc.

See the original link: https://en.imsilkroad.com/p/323770.html

SOURCE: Xinhua Silk Road


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   Caption: Picture shows the scene of the Brand Influence Parallel Forum