Country for PR: United States
Contributor: PR Newswire New York
Thursday, September 16 2021 - 07:01
AsiaNet
Shutterstock Launches National TV Campaign, 100% Shutterstock, Leading Brand Refresh
NEW YORK, Sept. 16, 2021 /PRNewswire-AsiaNet/ --

     - Produced by Shutterstock Studios and RSA Films, the new campaign 
inspires creatives to imagine what they can create with Shutterstock's assets 
across Editorial, 3D, Music, Studios and more

Shutterstock, Inc. [ 
https://accounts.shutterstock.com/login?next=%2Foauth%2Fauthorize%3Fstate%3Dd1eaa163dee55315c3d07f1b81737f70%26redirect_uri%3Dhttps%253A%252F%252Fwww.shutterstock.com%252Fsstk-oauth%252Fcallback%253Flanding_page%253Dhttps%25253A%25252F%25252Fwww.shutterstock.com%25252Fhome%2526realm%253Dcustomer%26scope%3Dlicenses.create%2520licenses.view%2520organization.view%2520purchases.view%2520purchases.create%2520user.edit%2520user.email%2520user.view%2520user.address%2520organization.address%2520collections.view%2520collections.edit%2520media.upload%2520media.submit%2520media.edit%26hl%3Den%26client_id%3D4dee2-8f775-dd4c6-4e561-6e645-1aa0f 
] (NYSE: SSTK [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2684269228&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3137255-1%26h%3D1841558406%26u%3Dhttps%253A%252F%252Fstudio-5.financialcontent.com%252Fprnews%253FPage%253DQuote%2526Ticker%253DSSTK%26a%3DSSTK&a=SSTK 
] ), a leading global creative platform offering full-service solutions, 
high-quality content, and applications for brands, businesses and media 
companies, today announced the launch of its new brand campaign and TV 
commercial, 100% Shutterstock. Created solely with Shutterstock content, the TV 
campaign showcases the creative platform's ability to fuel and unleash creative 
potential from inspiration to the finished product. The TVC, co-produced by 
Shutterstock Studios and the Ridley Scott Creative Group's RSA Films, asks 
creatives, "What can you create with 100% Shutterstock?"

Logo - https://mma.prnewswire.com/media/1075411/shutterstock_Logo.jpg 

The demand for creative solutions and content has risen dramatically since the 
start of the pandemic, which has driven a need for more cost-efficient and 
flexible services to cater for remote working conditions and budget 
restrictions. Despite widespread access to tools and assets for creatives, 
there is a lack of a cohesive workflow and therefore, creators are required to 
constantly jump between resources. 100% Shutterstock enables creators to 
overcome this challenge by starting and ending their entire process on one 
platform, while keeping full flexibility on the creative concept. The campaign 
aims to expand people's breadth and perception of Shutterstock's entire 
offering, showcasing the company's shift in positioning from its inception as a 
stock image house, to an intelligent creative platform.

"There is no better way to tell your clients what you can do, than by showing 
them. Our new commercial demonstrates the limitless creative possibilities you 
can achieve with 100% Shutterstock," said Rion Swartz, VP of Brand Marketing at 
Shutterstock. "Shutterstock is redefining what creativity means and how content 
creation happens. 100% Shutterstock is an important moment for the brand as we 
prove ourselves to be a cutting-edge creative partner for individuals and 
businesses of all sizes. We aim to expand the perception of what creators can 
do with our amazing catalog of assets, and highlight our services that can turn 
your ideas into achievements. Our commercial is about celebrating all the 
resources available on one platform -- from Editorial and custom content 
through our Studios offering, to video, music, and 3D rendering, that are, of 
course, 100% Shutterstock."

Aimed at all creators, from individuals to global enterprises, the campaign 
hopes to inspire people to think big. The TVC was co-produced by Shutterstock 
Studios, an end-to-end custom creative service launched in November 2020 that 
provides global production services, data-driven content strategy, brand 
storytelling and amplification for today's most influential brands and 
agencies. 

Additionally, Shutterstock's creative platform has been strengthened with 
recent acquisitions of leading online graphic design and image editing 
platform, PicMonkey [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=1056582956&u=https%3A%2F%2Fwww.picmonkey.com%2F&a=PicMonkey 
]; AI music company, Amper Music [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=709686448&u=https%3A%2F%2Fwww.ampermusic.com%2F&a=Amper+Music 
]; 3D content marketplace, TurboSquid [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2084875817&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=TurboSquid 
]; and the formation of its new AI division, Shutterstock.ai [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=3310386080&u=https%3A%2F%2Fwww.shutterstock.com%2Fdiscover%2Fshutterstock-ai&a=Shutterstock.ai 
], and production company Shutterstock Studios [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=1403185197&u=https%3A%2F%2Fwww.shutterstock.com%2Fbusiness%2Fstudios&a=Shutterstock+Studios 
]. As a result, the platform has simplified the creative process by bringing 
together the widest variety of fresh and relevant content and applications to 
allow creators to create, all in one place.

"Following a fantastic year for Shutterstock Studios, having produced TVCs, 
branded entertainment, social and digital content for some of the world's 
biggest brands, media companies and agencies, it was an incredibly creative and 
inspiring experience to produce our own Shutterstock campaign," said Aiden 
Darne, Head of Global Production at Shutterstock Studios. "To be given the keys 
to our expansive library of assets and produce a TV spot made entirely from 
Shutterstock content was one of those rare opportunities to combine a great 
creative brief with innovative technology that made perfect sense. XR is a game 
changer for filmmakers, and I think that so far, it hasn't been used that much 
for commercial content. Creating our Shutterstock world wouldn't have been 
possible without that type of technology. Or at least, it wouldn't have been 
nearly as effective.

"We leveraged visuals from every area of the Shutterstock business for this 
campaign, and it was a compelling reminder of just how versatile and far 
reaching our offering is for our customers globally."

The 100% Shutterstock video campaign will run between September 13 and December 
12, 2021. Planned and executed in partnership with Horizon Media, viewers will 
see it on 19 top tier and niche cable networks in the US, across connected-TV 
platforms like Hulu, Roku, and Amazon Fire TV, along with a variety of digital, 
social, and owned outlets like YouTube, Facebook, and Instagram viewable across 
multiple devices.

For more information about Shutterstock, visit shutterstock.com [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=3631566746&u=https%3A%2F%2Fenterprise.shutterstock.com%2F&a=shutterstock.com 
].

Notes to editors:
To view supporting creative video assets and imagery, visit 
https://www.shutterstock.com/explore/one-hundred-percent. 

Credits:
Media Agency: Horizon
Director: Juriaan Booij
Executive Producer: Mark Infante
RSA Producer: Lisa Joseph
Creative Director: Anastasia Marshall
Production Company: Shutterstock Studios and RSA Films
DOP: Andreas Neo
Production Designer: Russell De Rozario
Post: Final Pixel
Sound: Eclectic 

ABOUT SHUTTERSTOCK

Shutterstock, Inc. (NYSE: SSTK [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2401333699&u=https%3A%2F%2Fstudio-5.financialcontent.com%2Fprnews%3FPage%3DQuote%26Ticker%3DSSTK&a=SSTK 
] ), is a leading global creative platform offering full-service solutions, 
high-quality content, and applications for brands, businesses and media 
companies. Directly and through its group subsidiaries, Shutterstock's 
comprehensive collection includes high-quality licensed photographs [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=3241690105&u=https%3A%2F%2Fwww.shutterstock.com%2F&a=high-quality+licensed+photographs 
], vectors [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2852189184&u=https%3A%2F%2Fwww.shutterstock.com%2Fvectors&a=vectors 
], illustrations [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2892995891&u=https%3A%2F%2Fwww.shutterstock.com%2Fcategory%2Fillustrations-clip-art&a=illustrations 
] , videos [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2050344842&u=https%3A%2F%2Fwww.shutterstock.com%2Fvideo%2F&a=videos 
], 3D models [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2343751859&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=3D+models 
] and music [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=728999609&u=https%3A%2F%2Fwww.shutterstock.com%2Fmusic%2F&a=music 
] . Working with its growing community of over 1.8 million contributors, 
Shutterstock adds hundreds of thousands of images each week, and currently has 
more than 380 million images and more than 22 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world and 
customers in more than 150 countries. The Company also owns PicMonkey, a 
leading online graphic design and image editing platform [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=19136879&u=https%3A%2F%2Fwww.picmonkey.com%2F&a=leading+online+graphic+design+and+image+editing+platform 
] ; Offset, a high-end image collection [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=1221361305&u=https%3A%2F%2Foffset.com%2F&a=high-end+image+collection 
]; Shutterstock Studios, an end-to-end custom creative shop [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2283956037&u=https%3A%2F%2Fwww.shutterstock.com%2Fstudios&a=an+end-to-end+custom+creative+shop 
]; PremiumBeat, a curated royalty-free music [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=3911625925&u=https%3A%2F%2Fwww.premiumbeat.com%2F&a=royalty-free+music 
] library; Shutterstock Editorial, a premier source of editorial images [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=94714146&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial&a=editorial+images 
] and videos [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=255744266&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial%2Fcollections%2Feditorial-video&a=videos 
] for the world's media; TurboSquid, a leading 3D content marketplace [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=1136303012&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=3D+content+marketplace 
] ; Amper Music, an AI-driven music platform [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2320542520&u=https%3A%2F%2Fwww.ampermusic.com%2F&a=AI-driven+music+platform 
] ; and Bigstock [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2830440867&u=https%3A%2F%2Fwww.bigstockphoto.com%2F&a=Bigstock 
], a value-oriented stock media offering.

For more information, please visit www.shutterstock.com and follow Shutterstock 
on Twitter [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2589605604&u=https%3A%2F%2Ftwitter.com%2Fshutterstock&a=Twitter 
] and on Facebook [ 
https://c212.net/c/link/?t=0&l=en&o=3292050-2&h=2100412736&u=https%3A%2F%2Ffacebook.com%2Fshutterstock&a=Facebook 
].

ABOUT RSA FILMS

RSA Films is a global commercial production company founded by directors Ridley 
and Tony Scott.

Renowned for creative excellence and production expertise, for over 50 years 
RSA Films has produced innovative, award-winning campaigns for agencies and 
brands worldwide.

Based in London, Amsterdam, Los Angeles, New York, Hong Kong and Greater China, 
and with a roster of leading global creative and production talent, RSA Films 
promotes diversity, purpose, and agility in all forms of content.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements within the meaning of 
the Private Securities Litigation Reform Act of 1995. Examples of 
forward-looking statements include, but are not limited to, statements 
regarding management's future business, future results of operations or 
financial condition, including new or planned features, products or services, 
management strategies, Shutterstock's expectations regarding financial outlook 
and future growth and profitability and statements regarding anticipated 
improvements in operations. You can identify forward-looking statements by 
words such as "may," "will," "would," "should," "could," "expect," 
"anticipate," "believe," "estimate," "intend," "plan," "opportunities" and 
other similar expressions. However, not all forward-looking statements contain 
these words. Such forward-looking statements are subject to known and unknown 
risks, uncertainties and other factors including risks related to any changes 
to or the effects on liabilities, financial condition, future capital 
expenditures, revenue, expenses, net income or loss, synergies and future 
prospects; our inability to continue to attract and retain customers and 
contributors to our online marketplace for creative content; competitive 
factors; our inability to innovate technologically or develop, market and offer 
new products and services; costs related to litigation or infringement claims, 
indemnification claims and the inability to prevent misuse of our content; our 
inability to increase market awareness of Shutterstock and our products and 
services; our inability to effectively manage our growth; our inability to grow 
at historic growth rates or at all; technological interruptions that impair 
access to our websites; assertions by third parties of infringement of 
intellectual property rights by Shutterstock, our inability to effectively 
manage risks associated with operating internationally; our exposure to foreign 
exchange rate risk; our inability to address risks associated with sales to 
large corporate customers; government regulation of the internet; increasing 
regulation related to the handling of personal data; actions by governments to 
restrict access to our products and services; our inability to effectively 
expand our operations into new products, services and technologies; our 
inability to protect the confidential information of customers; increased tax 
liabilities associated with our worldwide operations, including our exposure to 
withholding, sales and transaction tax liabilities; the effect of the Tax Cuts 
and Jobs Act of 2017; public health crises including the COVID-19 pandemic; 
general economic and political conditions worldwide, including disruption and 
volatility caused by COVID-19 and any resulting economic recession; our 
inability to successfully integrate acquisitions and the associated technology 
and achieve operational efficiencies; and other factors and risks discussed 
under the caption "Risk Factors" in our most recent Annual Report on Form 10-K, 
as well as in other documents that the Company may file from time to time with 
the Securities and Exchange Commission. As a result of such risks, 
uncertainties and factors, Shutterstock's actual results may differ materially 
from any future results, performance or achievements discussed in or implied by 
the forward-looking statements contained herein. The forward-looking statements 
contained in this press release are made only as of this date and Shutterstock 
assumes no obligation to update the information included in this press release 
or revise any forward-looking statements, whether as a result of new 
information, future developments or otherwise, except as required by law.


SOURCE  Shutterstock, Inc.

CONTACT: Aimee Leabon, press@shutterstock.com, 917-563-4991