Country for PR: United States
Contributor: PR Newswire New York
Monday, September 20 2021 - 23:15
AsiaNet
DoorDash Expands Marketplace Offering with Alcohol On-Demand
SAN FRANCISCO, Sept. 20, 2021 /PRNewswire-AsiaNet/ --

- Customers across 20 states and the District of Columbia can now order wine, 
beer, or spirits for on-demand delivery or pickup from thousands of 
restaurants, grocery stores, and retailers 

- Also available in Canada and Australia, reaching over 100 million adults 
worldwide

DoorDash ( 
https://c212.net/c/link/?t=0&l=en&o=3295515-1&h=3612314104&u=http%3A%2F%2Fdoordash.com%2F&a=DoorDash 
) (NYSE: DASH) announced today it is facilitating the delivery of beer, wine, 
and spirits via the DoorDash Marketplace, across 20 states and the District of 
Columbia, as well as in Canada and Australia, reaching over 100 million 
customers worldwide. Customers in select markets, where legally permissible, 
can toggle to the Alcohol tab of the DoorDash app to browse and safely order 
from a wide selection of drinks from restaurants, grocery stores, local 
retailers, and convenience stores. This news follows a multi-year journey of 
fulfilling alcohol on-demand delivery for many national and local merchants via 
their own channels with DoorDash Drive, DoorDash's white-label fulfillment 
service.  

Logo - https://mma.prnewswire.com/media/378169/red_logo_full_logo.jpg 

"Over the past year, many cities where we operate evolved their legislation in 
order to permit the delivery of alcohol to residents' homes. Over that time, we 
worked tirelessly to build a trusted alcohol ordering and delivery experience 
for merchants, customers and Dashers," said Caitlin Macnamara, Director, 
Alcohol Strategy & Operations at DoorDash. "We're committed to providing new 
earning opportunities for merchants and Dashers, a safe, high quality 
experience for customers, and being a responsible leader in compliant alcohol 
delivery."   

DoorDash is proud to offer a wide selection of beverages for all special 
occasions. In an effort to create a seamless alcohol ordering experience for 
customers, DoorDash has built an alcohol catalogue including 30,000 SKUs 
available for purchase across thousands of retailers and restaurants 
nationally, whether it's to-go drinks from a favorite local restaurant or a 
celebratory champagne from a nearby local store. Additionally, with the recent 
roll out of DoubleDash ( 
https://c212.net/c/link/?t=0&l=en&o=3295515-1&h=2784543075&u=https%3A%2F%2Fdoordash.news%2F2021%2F08%2F05%2Fintroducing-doubledash-a-new-way-to-shop-multiple-stores-in-one-order%2F&a=DoubleDash 
), customers in select markets can now bundle alcohol with their restaurant 
meal on certain orders. 

Creating Opportunities for Restaurants and Retailers to Grow Online

According to a recent Nielsen report ( 
https://c212.net/c/link/?t=0&l=en&o=3295515-1&h=3125902357&u=https%3A%2F%2Fnam11.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fnielseniq.com%252Fglobal%252Fen%252Finsights%252Fanalysis%252F2020%252Frebalancing-the-covid-19-effect-on-alcohol-sales%252F%26data%3D04%257C01%257Cnyhubs%2540prnewswire.com%257C1790d6a4da854b4aed3208d97b998129%257C887bf9ee3c824b88bcb280d5e169b99b%257C1%257C0%257C637676721807486066%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%26sdata%3DWTRfVK5g8qRH4njEIuFP3mVD6prQQRWw2sLRd55NJDk%253D%26reserved%3D0&a=recent+Nielsen+report 
), alcohol is the fastest growing e-commerce vertical across all consumer 
packaged goods, and many retailers and restaurants on DoorDash see increased 
sales due to the reach and visibility of the DoorDash Marketplace. Today, 
according to the National Restaurant Association, 56 percent of customers ( 
https://c212.net/c/link/?t=0&l=en&o=3295515-1&h=1054075999&u=https%3A%2F%2Fnam11.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Frestaurant.org%252Fdownloads%252Fpdfs%252Fresearch%252Fsoi%252F2020-state-of-the-industry-factbook.pdf%26data%3D04%257C01%257Cnyhubs%2540prnewswire.com%257C1790d6a4da854b4aed3208d97b998129%257C887bf9ee3c824b88bcb280d5e169b99b%257C1%257C0%257C637676721807486066%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%26sdata%3DW5umxykCavKXyGinoCFjMc8VVRW5Zmv4vxhQthkejzk%253D%26reserved%3D0&a=56+percent+of+customers 
) over the age of 21 say they would be likely to order alcoholic beverages if 
they were offered them as part of a food delivery order from a restaurant.  

On DoorDash, adding alcohol may increase restaurants' and grocers' average 
order values by up to 30% and convenience stores by over 50%. This is why 
DoorDash stands with restaurants in actively supporting legislation that 
enables restaurants to offer alcoholic beverages and thus expand their sales 
through delivery. DoorDash has worked closely with local governments to ensure 
that restaurant partners can add alcohol to their delivery menus and benefit 
from increased sales that it brings. 

"We're excited to expand our online business to reach guests in new ways and 
create special moments at home," said Laura LaVigne, Director of Marketing at 
Lazy Dog Restaurant & Bar. "It's great to have the option to add handcrafted 
cocktails, a four-pack of our craft house beer, or wine to any celebration or 
casual meal as part of our partnership with DoorDash."

Committing to the Responsible, Compliant and Safe Delivery of Alcohol 

DoorDash is committed to building a product that can support the complexities 
and responsibilities that come with the delivery of alcohol. DoorDash has 
enhanced the industry standard in implementing several safeguards within its 
product, including:

    -- Rigorous ID verification prior to checkout and multiple ID check points 
along the delivery to ensure customers are of legal age; 

    -- More on the company's ID verification processes and other restrictions 
on alcohol delivery can be found here ( 
https://c212.net/c/link/?t=0&l=en&o=3295515-1&h=1280526102&u=https%3A%2F%2Fhelp.doordash.com%2Fconsumers%2Fs%2Farticle%2FHow-is-my-age-verified-for-alcohol-orders%3Flanguage%3Den_US&a=here 
); 

    -- A compliance course available to Dashers 21 years or older to ensure 
Dashers are aware of the laws around the delivery of alcohol, and regular 
communication with Dashers across the timespan of a delivery to remind them of 
the proper protocols for lawful delivery; 

    -- Enabling customers to voluntarily exclude themselves from receiving 
alcohol orders from DoorDash. An exclusion from alcohol delivery will also 
exclude persons from direct marketing communication surrounding alcohol-related 
promos. Click here ( 
https://c212.net/c/link/?t=0&l=en&o=3295515-1&h=1427293290&u=https%3A%2F%2Fhelp.doordash.com%2Fconsumers%2Fs%2Farticle%2FDoorDash-Alcohol-Help-Page%3Flanguage%3Den_US&a=here 
) to submit an exclusion request; 

    -- Additional support and resources related to alcohol consumption can be 
accessed anytime, here ( 
https://c212.net/c/link/?t=0&l=en&o=3295515-1&h=1427293290&u=https%3A%2F%2Fhelp.doordash.com%2Fconsumers%2Fs%2Farticle%2FDoorDash-Alcohol-Help-Page%3Flanguage%3Den_US&a=here 
).

To reinforce these commitments, DoorDash is proud to announce partnerships with 
two organizations - Responsibility.org and Students Against Destructive 
Decisions (SADD) - aimed at promoting alcohol responsibility and preventing 
under age drinking. The company has partnered with Responsibility.org, a 
national not-for-profit that aims to eliminate drunk driving and underage 
drinking and empower adults to make a lifetime of responsible alcohol choices 
as part of a balanced lifestyle. Responsibility.org will help DoorDash continue 
to advance its corporate responsibility initiatives surrounding alcohol 
delivery, provide guidance for future product builds based on their 
industry-leading research and provide shared resources surrounding responsible 
decision making with DoorDash customers. Additionally, DoorDash has teamed up 
with Students Against Destructive Decisions (SADD) in order to open the 
dialogue around preventing under age drinking through marketplace purchases. 
DoorDash has also partnered with Retail Drinks ( 
https://www.retaildrinks.org.au )  Australia and 
Drinkwise(https://drinkwise.org.au) in Australia to further expand our 
commitment to responsible service of alcohol in other countries.

"We are proud to work alongside DoorDash to strengthen responsibility efforts 
in our communities and on our roadways by providing guidance and proven 
resources to help prevent impaired driving and underage drinking," said Chris 
Swonger, President & CEO, Distilled Spirits Council of the United States and 
Responsibility.org. "Whether you're a Dasher, a restaurant employee, or a 
customer - we are all stronger when we're united by a commitment to a culture 
of alcohol responsibility." 

About DoorDash 
DoorDash is a technology company that connects consumers with their favorite 
local and national businesses in more than 4,000 cities and all 50 states 
across the United States, Canada, Australia, and Japan. Founded in 2013, 
DoorDash enables local businesses to address consumers' expectations of ease 
and immediacy and thrive in today's convenience economy. By building the 
last-mile logistics infrastructure for local commerce, DoorDash is bringing 
communities closer, one doorstep at a time.

SOURCE  DoorDash

CONTACT: Becky Sosnov, press@doordash.com