Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, September 21 2021 - 02:09
AsiaNet
Less than 50 days to go until the 4th CIIE begins
SHANGHAI,Sept.18,2021 /PRNewswire-AsiaNet/--

The 4th China International Import Expo (CIIE), the world's largest import 
expo, will continue to be a mega show for the world's latest products, 
technologies and services, said organizers at the press conference marking the 
50-day countdown to the expo on Sept16.

Six major exhibition categories will be kept for this year's event, which will 
have an exhibition area exceeding 360,000 square-meters as well as more 
exhibitors than last year, according to Zhou Lingyan, deputy general manager of 
the business exhibition division of the CIIE Bureau.

Over 80 percent of the Fortune Global 500 and industrial leading companies that 
participated in last year's expo will be present at this year's event, a 
testament to the expo's strong appeal.

Zhou said that the number of small and medium-sized enterprises are coming in 
groups to participate in this year's event, 30% higher than last year.

Trade agencies, such as those from Japan, Denmark, Poland and New Zealand, have 
all increased the size of their booths to house more small exhibitors. "The 
Central and Eastern Europe booth is more than 1,500 square-meters and will 
feature 60 companies," Zhou said.

A total of 13 themed sections will be set up focusing on popular industries 
such as integrated circuits, public health and epidemic control, biological 
medicine and smart transportation, in line with the efforts to increase 
professionalism of the expo.

A section for innovation incubation will be set in the Intelligent Industry and 
Information Technology, Automobile and Medical Equipment & Healthcare Products 
exhibition areas, housing more than 100 exhibitors in the fields of artificial 
intelligence, life sciences and automatic driving. 

A series of forums and other activities will be held during the expo to share 
entrepreneurship experience with startups, helping them gain easier access to 
the market.

Wang Hongwei, head of the buyers service division of the CIIE Bureau, said the 
division has held 17 roadshows over the past several months to introduce the 
expo to a wider range of businesses, and attracted more than 2,600 domestic 
companies.

Nearly 600 domestic groups of buyers will be attending this year's expo. 
Through data screening, invitations will be issued to 40,000 targeted buyers to 
the fourth CIIE.

The CIIE Bureau and Bank of China will hold large matchmaking conferences 
during the expo from Nov6 to Nov8, where one-on-one meetings will be arranged 
between buyers and exhibitors with services such as interpretation and video 
links.

In the past three years, the on-site matchmaking conferences have helped more 
than 3,000 exhibitors and 7,000 buyers reach deals or future cooperation 
agreements, said Liu Wei, general manager of the inclusive finance department 
at Bank of China's Shanghai branch.

This year, the exhibition will be held online with an offline experience zone 
in the North Hall of the venue, where visitors can use virtual reality devices 
to tour the online exhibition hall, said Cui Ying, director of the division of 
exhibitors recruitment of the CIIE Bureau.

SOURCE: China International Import Expo (CIIE)

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