Country for PR: Japan
Contributor: Kyodo News JBN
Friday, September 24 2021 - 16:00
AsiaNet
BANDAI NAMCO Group's Co-creation Program, "GUNDAM x Future Technology," to Face Social Issues; "GUNDAM OPEN INNOVATION" Application Period Extended
TOKYO, Sept. 24, 2021 /Kyodo JBN-AsiaNet/ --

- Special Content from Directors behind Yokohama's "moving GUNDAM" Available 
through Official Website; New Application Period: July 15-October 15, 2021 -

(Logo: 
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BANDAI NAMCO Group has begun a GUNDAM-powered, sustainability project, "GUNDAM 
UNIVERSAL CENTURY DEVELOPMENT ACTION (GUDA)," and brought together fans 
worldwide along with many external partners to plan and take upon a variety of 
initiatives for the children of the future. As part of the initiative, "GUNDAM 
OPEN INNOVATION" was established in an effort to gather new ideas and 
technologies that can face the many issues found within society such as 
population and global environmental problems. To further promote the 
initiative, a decision has been made to extend the application period for one 
additional month.

(Image: 
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Official Website: https://www.bandainamco.co.jp/guda/goi/en/

What is "GUNDAM OPEN INNOVATION"?

"GUNDAM OPEN INNOVATION" is a program to create future dreams and hopes by 
revisiting the similarities between the real world and the fictional era of 
GUNDAM, the "Universal Century," and merging "GUNDAM" with "future 
technologies" to face the social issues that exist in both worlds.

The vast world of GUNDAM is filled with untapped technologies and possibilities 
that have yet to become reality. Under the concept of bringing creativity, 
knowledge, and passion together to bring these fictional technologies and 
possibilities into reality, an open invitation is being extended to the public 
to gather innovative ideas and technologies under the theme and field of 
sustainability to face subjects pertaining to a futuristic society, such as 
population and global environmental issues, along with looking into space as a 
viable frontier.

An initial invitation for application was announced back in July this year, 
with the first-phase deadline set on Sunday, August 15, and a second-phase 
application deadline set on Wednesday, September 15. An overwhelming amount of 
applications was received, with many requests for an extended deadline. Under 
the concept of receiving as many ideas as possible, a third-phase deadline has 
been decided and set for Friday, October 15, with hope of seeing more ideas to 
come.

During this opportunity, BANDAI NAMCO would like everyone around the world to 
consider applying. The initiative is open to everyone worldwide as BANDAI NAMCO 
looks for a brighter place in the future.

-Project name: GUNDAM OPEN INNOVATION

-Organizer: BANDAI NAMCO Group, GUNDAM Project

-Application period: Thursday, July 15, to Friday, October 15, 2021
1st-phase deadline: Sunday, August 15 *Closed
2nd-phase deadline: Wednesday, September 15 *Closed
3rd-phase deadline: Friday, October 15 *New

-Official "GUNDAM OPEN INNOVATION" website: 
https://www.bandainamco.co.jp/guda/goi/en/

-Application form: https://www.bandainamco.co.jp/guda/goi/entry/index.html

"GUNDAM OPEN INNOVATION" interview video by Chief GUNDAM Officer (CGO), Koji 
Fujiwara, and the directors of the Yokohama "moving GUNDAM"

An interview video is now available to the public, featuring BANDAI NAMCO 
Entertainment Corporate Managing Director and CGO, Koji Fujiwara, who is 
hosting "GUNDAM OPEN INNOVATION," and the directors behind the "moving GUNDAM" 
that was built last year in Yokohama: Akinori Ishii, Wataru Yoshizaki (Asratec 
Corp. Director and Chief Robot Creator), and Masaki Kawahara (NOMURA Co., Ltd. 
Content Integration Center/NOTORA Creative Director).

In the interview, Yoshizaki mentions that, should he participate in the "GUNDAM 
OPEN INNOVATION" initiative, he would like to develop a machine that recreates 
the robotic movements depicted within the GUNDAM series such as Zaku's 
dexterous and delicate finger motions.

Fujiwara makes mention that, instead of merely recreating the scenes from the 
GUNDAM brand, he would like to focus on matters that can lead to causes of 
good, while finding solutions to societal issues under the main objective of 
"GUNDAM OPEN INNOVATION," which is to incorporate the charm of the GUNDAM brand 
so that its initiatives can spread throughout the world.

The interview also brings up what the future of GUNDAM holds and how BANDAI 
NAMCO pushed out the GUNDAM brand in the form of products and services. 
Fujiwara mentions that, by communicating with GUNDAM fans, he would like to 
grow GUNDAM from being an IP (Intellectual Property) into an SP (Social 
Property), an iconic figure for society.

Official "GUNDAM OPEN INNOVATION" website: 
https://www.bandainamco.co.jp/guda/goi/en/

"GUNDAM OPEN INNOVATION" will be looking forward to many co-creative plans to 
bring about a vision that will create a sustainable future society with GUNDAM.

*The information herein represents the information according to the date of the 
press release. Information may be updated without notice after release.

Copyright: 
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Source: BANDAI NAMCO Entertainment Inc.
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