- To drive long-term social impact around the most vital issues at the 
intersection of sport and society, DAZN joins Common Goal in a multi-year 
partnership to change the game – together

Sports streaming platform DAZN and pledge-based social impact football movement 
Common Goal have united in a global partnership to jointly tackle some of the 
most vital issues of our times. The partnership stems from a shared belief that 
sport can be a catalyst for social change as well as a deep-rooted "common 
goal" – a mission to drive long-term, solution-oriented change around critical 
issues at the intersection of sport and society.

DAZN is making a multi-million dollar pledge to Common Goal alongside a 1% 
global employee time and resource commitment in a long-term partnership that 
will collectively focus on three fundamental and deep-rooted issues, within and 
beyond football: gender equity, racial justice, and cultural diversity.

DAZN will foster open and meaningful dialogue around these three issues by 
leveraging the power of content and storytelling across its ecosystem of 
platforms, channels, and partners. The platform will also contribute towards 
action-oriented change via Common Goal's own social impact initiatives and 
local community partners around the world, all with the goal of tangibly 
contributing towards levelling the playing field. Over the next two years, this 
partnership will strategically and meaningfully utilize the resources and 
networks of both organizations to maximize impact beyond any individual effort.

"The Common Goal movement has shown that football can only fulfil its true 
potential as a force for positive change for people and planet when we work 
together. This groundbreaking partnership with DAZN is a celebration of a 
shared commitment to taking action right now," said Jürgen Griesbeck, CEO and 
co-founder of Common Goal. "We look forward to getting to work on bringing the 
partnership to life and in doing so empowering girls, boys and young people 
around the world to fulfil their potential. We hope that DAZN's leadership 
inspires other industry stakeholders to join the Common Goal movement."

"It is brilliant to see the Common Goal movement, with now over 200 player and 
manager members, being embraced by DAZN, an important and innovative force in 
global sport," said Manchester United player Juan Mata, who co-founded Common 
Goal in 2017. "Through this long-term partnership, DAZN is demonstrating its 
commitment to racial justice, gender equity and cultural diversity in a 
tangible and powerful way that will enable us to tell the stories of many 
player activists and young people around the world who are positively impacted 
by Common Goal." 

"As a global broadcaster, media company, and industry disruptor, DAZN was not 
only born out of the desire to make sports accessible for all, we have also 
quickly grown to understand it is our responsibility to take action," said 
James Rushton, Co-CEO of DAZN. "Common Goal exists to unite the global football 
industry and tackle the greatest social challenges of our time, and we are 
committed to working hand in hand with them to change the game together." 

"At DAZN, we believe we can, and so, we must be a part of the ongoing solution. 
Together with Common Goal, we'll collectively tackle the critical barriers of 
sports inequality in a way that aims to galvanize the football world and create 
lasting, equitable impact," said Nancy Elder, Chief Communications Officer at 
DAZN whose role includes overseeing the company's diversity, equity, and 
inclusion efforts. "Building on the work done before us, and as we embark on 
what's hopefully a long journey ahead, we are committed to using our global 
platform to drive positive social change in our communities and throughout the 
industry."

As part of its pledge, DAZN has committed to leveraging its storytelling and 
creative expertise to examine the defined issues as they relate to sport, while 
showcasing solution-oriented goals and actions via co-branded and co-produced 
content with Common Goal. This content will leverage both partners' global 
ecosystem of diverse and powerful voices in football, the wider sports 
community, and beyond.

"This partnership between Common Goal and DAZN will really help accelerate the 
positive change we want to see in football and society," said Chelsea FC star 
Pernille Harder. "We know that we can only achieve all that we strive for by 
working as a team and DAZN's partnership with Common Goal will enable the 
movement to scale its work driving LGBTQ+ inclusion, racial equity, and female 
empowerment."

In addition, DAZN has also pledged to directly support several dedicated Common 
Goal initiatives around the issues of gender equity, racial justice, and 
cultural diversity via a network of high-impact grassroots community 
organizations across the world, including a particular focus on those with 
presence in key DAZN markets. These initiatives will directly reach tens of 
thousands of individuals – all laddering up to Common Goal's long-term goal of 
positively impacting 100 million young people by 2030 – and include:

- Common Ground: Reaching young people most affected by the pandemic in Germany 
by using street football to develop core life skills and abilities, with an 
approach that leaves no child behind – regardless of their gender, ethnicity, 
religion, ability or sexual orientation. 

- Global Goal 5 Accelerator: Aimed at driving gender equity through football by 
growing girls' participation in football programs on the field, increasing the 
proportion of female coaches on the sidelines, and arming key organizations 
with an applicable, expert-designed curriculum around gender equity in football.
- This initiative ties directly to DAZN's long-term mission of inspiring the 
next generation of players as part of its new global broadcasting deal with the 
UEFA Women's Champions League, another multi-year partnership that will make 
the competition available on DAZN and free for the world to see on YouTube 
starting this season – giving the competition and players (dozens of whom are 
Common Goal members themselves) more visibility than ever before, marking a 
groundbreaking move to grow the sport. 

- Anti-Racist Project: Action-focused program to end racism in football by 
addressing systemic issues at their core though comprehensive anti-racism 
training for decision-makers (inc. owners, executives, and presidents), coaches 
(both professional and grassroots), players at all levels, and fans. 

- Play Proud: Coach-centered exchange program working to make grassroots sports 
more inclusive for LGBTQ+ children and young people, especially those 
previously excluded, by educating and upskilling coaches around youth 
inclusivity, safe spaces, and marginalized recruitment and retainment. 

Whether you're a fellow broadcaster, media channel, federation, team, player, 
or fan, we welcome and invite you to visit www.common-goal.org and 
www.DAZNgroup.com to learn more, get in touch, and join the movement.

ABOUT DAZN GROUP

DAZN Group is one of the fastest growing sports media companies in the world. 
Headquartered in the UK and with employees in over 25 countries, our businesses 
touch every aspect of the way fans engage with sports; from production, through 
to content distribution and commercialization. DAZN Group is home to DAZN, the 
leading global sports streaming platform, DAZN News, the popular sports portal 
and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is 
leading the charge to give sports fans around the world access to sport 
anytime, anywhere. DAZN guarantees affordable access on connected devices 
including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs 
and game consoles. DAZN is now live in more than 200 countries and territories. 
Visit www.dazngroup.com for more information.

ABOUT COMMON GOAL

The Common Goal movement was created in 2017 by streetfootballworld, the 
world's leading organisation in the field of Football for Good. Common Goal 
encourages professional football players, managers, officials and clubs to 
donate a minimum of 1% of their earnings to support high-impact initiatives 
that use football to drive progress towards the Global Goals. The movement's 
long-term vision is to unlock 1% of the entire football industry's revenues — 
estimated at €50 billion per year.

Video - https://mma.prnewswire.com/media/1632438/DAZN_Common_Goal.mp4
Photo - https://mma.prnewswire.com/media/1632419/DAZN_Common_Goal.jpg
Logo - https://mma.prnewswire.com/media/1097249/DAZN_Group_Logo.jpg

Source: DAZN