Launches the next-generation AI powered omni-channel Marketing Platform 
with a new digital marketing and enhanced loyalty & rewards solution

    Comviva [https://www.comviva.com/], the global leader in mobility 
solutions, today announced its exciting new capabilities to help Communication 
Service Providers (CSPs) deliver personalized customer experience at scale and 
drive growth.

    The new launch marks an acceleration of the Telecom industry's move towards 
a technology-led, integrated platform play for digital engagement and customer 
lifetime value - which is already a key disrupter in other industries.

    The new solutions announcements include:

    - Launch of its next generation MobiLytix(TM) Marketing Studio [ 
https://www.comviva.com/products-solutions/growth-marketing/cvm/] – integrated 
portfolio of marketing solutions that includes Real Time Marketing, Digital 
Marketing, Rewards & AI workbench (AIX) 

    - Introduction of a new MobiLytix(TM) Digital Marketing  [ 
https://www.comviva.com/products-solutions/growth-marketing/cvm/mobilytix-digital-marketing/] 
solution - a customer engagement automation platform for digital channels 

    - Major enhancement of the MobiLytix(TM) Rewards  [ 
https://www.comviva.com/products-solutions/growth-marketing/cvm/mobilytix-rewards/] 
solution - a platform for delivering engaging loyalty and rewards programs for 
end consumers, enterprises and employees.

    Comviva's new MobiLytix(TM) Marketing Studio platform, provides 
Communication Service Providers (CSPs) with one-stop capabilities to execute 
omni-channel high-impact marketing programs for boosting revenue and customer 
lifetime value. With a new Digital Marketing solution, enhanced Rewards and 
loyalty platform, results-proven AI and Real Time Marketing products 
capabilities, the new Comviva platform empowers businesses to take full control 
of customer engagement across the entire lifecycle and deliver differentiated 
real-time digital experiences at scale.

    Speaking on the occasion, Manoranjan 'Mao' Mohapatra, Chief Executive 
Officer at Comviva said, "Our strategy to unleash personalized digital 
experience at scale is delivering immense value and growth for our customers. I 
am thrilled to announce the launch of our next generation MobiLytix(TM) 
Marketing Studio that delivers an AI-powered seamless digital experience to 
customer across channels. These are exciting times, and we are proud to be 
taking the lead in shaping the agenda of best-in-class customer experience in 
the industry."

    Amit Sanyal, EVP & Chief Operating Officer - Consumer Value Solutions at 
Comviva said, "Delivering personalized, contextual digital experience in 
real-time and at scale is the next big thing for marketers. We are happy to 
take the forward step in this direction. With MobiLytix(TM) Marketing Studio, 
we are creating new capabilities and benchmarks to maximize digital experience 
in real-time through technology. Each solution, used either stand-alone or in 
combination, shall help businesses to drive impactful business outcomes." 

    MobiLytix(TM) is one of the leading marketing platforms globally that 
unifies customer engagement, data science and intelligent AI driven automation 
capabilities within a single platform to execute campaigns real-time and at 
scale. By engaging customers with the right message, at the right time, across 
any channel, organizations can improve customer experience, increase customer 
lifetime value, and drive revenue growth. With over 200 million deployed 
customer base and clients achieving incremental revenue of 8% and more, 
MobiLytix(TM) has a proven track record of customer success. 

    For further enquiries, please contact: 

    Sundeep Mehta 
    PR & Corporate Communications 
    Comviva Technologies Ltd. 
    Email: pr@comviva.com

    Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg

    Source: Comviva