Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, September 29 2021 - 08:00
AsiaNet
Aleph Farms Partners with Thai Union and CJ CheilJedang to Help Drive Adoption of Cultivated Meat in Asia
REHOVOT, Israel, Sept. 29, 2021 /PRNewswire-AsiaNet/ --

Aleph Farms (https://www.aleph-farms.com/ ), the cultivated meat company 
growing steaks directly from animal cells that are not genetically engineered 
and not immortalized, today announced it has signed Memorandums of 
Understanding (MOUs) with two of Asia's largest food companies, global protein 
leader Thai Union (https://www.thaiunion.com/en ) and global food and lifestyle 
company CJ CheilJedang (https://www.cj.net/index.asp ). As part of these 
agreements, Thai Union and CJ CheilJedang will help to accelerate Aleph's 
scale-up, go-to-market activities and elevate distribution of cultivated meat 
in existing marketing channels across the APAC region. Aleph Farms announced a 
similar agreement with Mitsubishi in Japan.

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Aleph's recent $105 million Series B funding round was led by L Catterton, the 
largest global consumer-focused private equity firm, and DisruptAD, ADQ's 
venture platform, and included participation from Temasek, a global investment 
company headquartered in Singapore.

"We are excited to partner with key players in the Asia market and establish a 
new category of meat products to address increasing consumption in the region," 
said Didier Toubia, co-founder and CEO of Aleph Farms. "We carefully consider 
partnerships that reflect our core values and sustainability commitments, and 
both Thai Union and CJ share our resolutions for achieving carbon-neutrality 
and enhancing food security for all people of Asia and around the world. 
Temasek is an ideal investment partner with an intrinsic understanding of the 
Asian market."

Asia is leading the global food industry in supporting and adopting 
cell-cultured meats. Singapore is the first country in the world to approve 
cultivated meat and to offer it on a restaurant menu.  Cultured chicken had its 
global debut in Asia, a region of the world that, while vulnerable to food 
insecurity and struggling with scarcity of natural resources, is also seeing 
increased meat consumption thanks to rising income, growing populations and 
increased urbanization.

"We are highly excited to deepen the relationship with Aleph Farms to explore 
the market potential of alternative beef produced from cultured cells.," said 
Sze Cotte Tan, CTO of Food R&D at CJ CheilJedang. "We are at the forefront of a 
trend in Asia food industry as Asian consumers show increasing interest in 
alternative proteins, and we have the opportunity to lead consumption patterns 
toward a more sustainable, resilient future that benefits all of Asia and the 
world."

Beef is Southeast Asia's second fastest growing meat category, with consumption 
expected to increase 
(https://www.mla.com.au/globalassets/mla-corporate/prices--markets/documents/os-
markets/red-meat-market-snapshots/2019/mla-ms-south-east-asia-beef-sheep-2019-1.
pdf ) as much as 16% by 2022 in a region that, historically speaking, has 
primarily consumed fish and other seafood. Research from Thai Union and Aleph 
Farms reveals that 74% of Singaporeans and 97% of Thais are willing to try 
cultivated meat. In Singapore, a key motivator for trying cultivated meat is 
the environmental benefits, while in Thailand, diners favor the ability to 
trace the meat's origins.

Thai Union is closely tracking changing consumer demands and the need to find 
new, sustainable ways to meet increased global protein demands to respond to 
the growing population of the world. Thiraphong Chansiri, President and CEO of 
Thai Union, said "Following our investment, we are excited to work with Aleph 
Farms, which is already well known for its technological advancement and strong 
commitment to sustainability, to further explore collaboration opportunities in 
Asia."

Aleph Farms revealed the world's first cultivated beef steak in 2018, produced 
meat in space in 2019 and cultivated the world's first ribeye steak earlier 
this year. The company is planning an initial market launch in 2022, pending 
regulatory approval. 

About Thai Union

Thai Union Group PCL is the world's seafood leader bringing high quality, 
healthy, tasty and innovative seafood products to customers across the world 
for more than 40 years. Today, Thai Union is regarded as one of the world's 
leading seafood producers and is one of the largest producer of shelf-stable 
tuna products with annual sales exceeding THB 132.4 billion (US$ 4.2 billion) 
and a global workforce of over 44,000 people who are dedicated to pioneering 
sustainable, innovative seafood products.

The company's global brand portfolio includes market-leading international 
brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, 
Mareblu, King Oscar, and Rügen Fisch and Thai-leading brands SEALECT, Fisho, 
Qfresh, Monori, Bellotta and Marvo.

As a company committed to innovation and globally responsible behavior, Thai 
Union is proud to be a member of the United Nations Global Compact, and a 
founding member of the International Seafood Sustainability Foundation (ISSF). 
In 2015, Thai Union introduced its SeaChange(R) sustainability strategy. Find 
out more at seachangesustainability.org (http://seachangesustainability.org/ ). 
Thai Union's on-going work on sustainability issues was recognized in 2018 and 
2019 by being ranked number one in the world in the Food Products Industry in 
the Dow Jones Sustainability Index, achieving a 100th percentile ranking for 
total sustainability score. Thai Union has now been named to the DJSI for seven 
consecutive years. Thai Union was also named to the FTSE4Good Emerging Index 
for the fifth straight year in 2020.

About CJ CheilJedang

CJ CheilJedang is the core subsidiary in charge of the food and bioengineering 
business sectors of the CJ Group. It has led the development of the Korean food 
industry for the past 60 years and contributed to the development of the 
bioengineering industry as the nation's top food company. Launched in 1953 as a 
food ingredient company, CJ CheilJedang has expanded its business to processed 
foods. CJ CheilJedang has achieved outstanding growth, quantitatively and 
qualitatively, in food processing and food ingredients in the food business 
sector, as well as the bio in the bioengineering business sector. We are 
striving to go beyond being the No. 1 in Korea to becoming a global leader in 
each business sector. CJ CheilJedang will continue to grow and evolve in the 
food & bio sectors by practicing the spirit of OnlyOne and develop into a 
global lifestyle company.

About CJ Group

Creating new businesses and enriching lifestyles since 1953.

Established in 1953, CheilJedang (CJ) began as a food manufacturing company 
within the Samsung Corporation. Spinning off from Samsung in 1993, CJ 
Corporation has developed its business portfolio into four core sectors – Food 
& Food Service, Bio Technology, Entertainment & Media, and Retail & Logistics. 
Creating products and services that promote a healthy, happy and convenient 
lifestyle, CJ has since grown into a global lifestyle company with a 
diversified business portfolio.

CJ is at the forefront of spreading Korean cuisine and innovating lifestyles 
worldwide.

CJ continuously strives to be innovative with the goal of providing products 
and services that achieve a high standard of excellence worldwide. Well-known 
for executing global strategies, CJ now has presence in more than 40 countries. 
By globalizing Koreans cuisine and spreading Korean culture, CJ hopes to enrich 
lifestyles across the world.

About Aleph Farms

Aleph Farms grows beef steaks, from non-genetically engineered and 
non-immortalized cells isolated from a living cow, without harming animals and 
with a significantly reduced impact to the environment. The company was 
co-founded in 2017 by Didier Toubia, The Kitchen Hub of the Strauss Group, and 
Professor Shulamit Levenberg from the Biomedical Engineering Faculty at the 
Technion - Israel Institute of Technology. The company's vision is to provide 
unconditional nutrition for anyone, anytime, anywhere. For more information, 
please visit www.aleph-farms.com.
 
SOURCE  Aleph Farms