The United Nations has announced  ( 
https://c212.net/c/link/?t=0&l=en&o=3304472-1&h=2821655168&u=https%3A%2F%2Fwww.wto.org%2Fenglish%2Fnews_e%2Fnews21_e%2Fcott_16sep21_e.htm&a=announced 
) that it will approve designating 7 October of each year as World Cotton Day 
on its permanent calendar. First launched in 2019 at the World Trade 
Organisation (WTO) headquarters in Geneva, World Cotton Day continues to grow 
each year. 

On World Cotton Day, stakeholders from the global cotton community come 
together to speak on the many benefits of cotton including the facts that:

    --Cotton is grown in over 70 countries and provides an income to hundreds 
      of millions of people every year. 
    --A single ton of cotton provides year-round employment for an estimated 5 
      or 6 people (often in some of the most impoverished places on earth.) 
    --Cotton is the only agricultural crop to provide both food and fiber. 
    --Cotton has a negative carbon footprint and degrades 95% more than 
      polyester in wastewater helping to keep our land and water clean.

The event theme for 2021 is 'Cotton for Good' to celebrate the fiber's enduring 
positive impact. A virtual celebration ( 
https://c212.net/c/link/?t=0&l=en&o=3304472-1&h=248633672&u=https%3A%2F%2Fcottonusa.6connex.com%2Fevent%2FWorldCottonDay%2Flogin&a=virtual+celebration 
) will feature notable speakers such as Bert Jacobs, CEO and Co-Founder of Life 
is Good, and Maxine Bedat, Director of New Standard Institute. Other global 
industry experts include Cotton Council International, Viterra India, 
International Cotton Advisory Committee, Better Cotton Initiative, and African 
Cotton Foundation. Keynote topics include responsible fashion, sustainability, 
and the importance of cotton in countries around the world.

With the cotton industry's focus on sustainability, attendees will learn about 
the U.S. Cotton Trust Protocol ( 
https://c212.net/c/link/?t=0&l=en&o=3304472-1&h=749074490&u=https%3A%2F%2Ftrustuscotton.org%2Fabout%2F&a=U.S.+Cotton+Trust+Protocol 
) (R), which aligns with the U.N. Sustainable Development Goals to bring 
quantifiable and verifiable goals and measurement to sustainable cotton 
production. 

To learn more about the activities planned for World Cotton Day, please visit 
www.worldcottonday.com ( 
https://c212.net/c/link/?t=0&l=en&o=3304472-1&h=3336382344&u=http%3A%2F%2Fwww.worldcottonday.com%2F&a=www.worldcottonday.com 
). Follow #WorldCottonDay on social media and join the global conversation.

SOURCE COTTON USA

CONTACT: Marjory Walker, Vice President Council Operations, National Cotton 
Council, mwalker@cotton.org; Mike McCue, Director of Communications, 
International Cotton Advisory Committee, mike@icac.org; James Pruden, Senior 
Director Corporate Communications, Cotton Incorporated, jpruden@cottoninc.com