Country for PR: United States
Contributor: PR Newswire New York
Friday, October 01 2021 - 00:00
AsiaNet
ActionIQ Releases Comprehensive B2B Customer Data Platform Solution
NEW YORK, Oct. 1, 2021 /PRNewswire-AsiaNet/ --

ActionIQ ( 
https://c212.net/c/link/?t=0&l=en&o=3307245-1&h=1942585128&u=https%3A%2F%2Fwww.actioniq.com%2Fwhat-is-cdp%2F%3Futm_source%3Dreferral%26utm_medium%3Dpr%26utm_campaign%3Dseries_C&a=ActionIQ%2C 
), the leading Enterprise Customer Data Platform (CDP), today introduced a B2B 
edition of its platform. As B2B buyers increasingly act like B2C consumers - 
expecting digital-first, self-service options and the ability to interact 
across many channels - the ActionIQ B2B CDP allows B2B companies to create 
superior customer experiences for their prospects and customers.

Logo - https://mma.prnewswire.com/media/1276383/ACTIONIQ_Logo.jpg  

The ActionIQ B2B CDP leverages all known and anonymous customer and account 
data to build a 360-degree customer view that powers highly personalized, 
impactful customer experiences. The actionable insights from the new solution 
enable B2B enterprises to execute more effective account-based marketing (ABM) 
and prospecting, account conversion and onboarding, as well as account growth 
and retention programs.

Enhanced capabilities of the ActionIQ B2B CDP include:

  -- B2B data partnerships to increase account intelligence 
  -- B2B data model to map and analyze users across their profiles, behaviors
     and account dimensions 
  -- Self-service user interface to democratize analytics, modeling and
     experience orchestration 
  -- B2B marketing technology integrations, including ABM and product analytics
     tools

The ActionIQ B2B CDP runs on InfiniteCompute, ActionIQ's industry-leading, 
proprietary data infrastructure that delivers unlimited computation power.

"Just as we see in the B2C world, there is a push for B2B brands to drive more 
consistent and relevant customer experiences," said Justin DeBrabant, Vice 
President of Product at ActionIQ.  "However, B2B companies face unique 
challenges, in particular the complexity of the typical B2B data model, with 
multiple identity hierarchies and the need to drive intelligence and activation 
within and across these different identities. The ActionIQ B2B CDP addresses 
these needs, powering a modern customer experience stack."

For more information on the ActionIQ B2B CDP, please visit 
https://www.actioniq.com/b2b-cdp/. 

About ActionIQ
ActionIQ ( 
https://c212.net/c/link/?t=0&l=en&o=3307245-1&h=1183307349&u=https%3A%2F%2Fwww.actioniq.com%2Fwhat-is-cdp%2F%3Futm_source%3Dreferral%26utm_medium%3Dpr%26utm_campaign%3Dseries_C&a=ActionIQ 
) is at the center of a data-driven revolution that is changing the way brands 
think about customer experience, digital transformation and the value of 
customer data as a core corporate asset. We concentrate on solving enterprise 
data challenges so that teams are empowered to create authentic customer 
experiences across all brand touchpoints. ActionIQ helps G2000 companies by 
connecting their first-party customer data, providing an easy-to-use interface 
for business users to access customer insights and enabling customer experience 
orchestration across channels. To learn more, visit https://ActionIQ.com.

Media Contact
Laura Goldberg
LBG Public Relations for ActionIQ
laura@lbgpr.com
+1-347-683-1859

SOURCE: ActionIQ