Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Friday, October 01 2021 - 12:32
AsiaNet
Acronis rebrands its flagship personal cyber protection solution as Acronis Cyber Protect Home Office
SINGAPORE, Oct. 1, 2021 /PRNewswire-AsiaNet/ --

-The award-winning product (formerly Acronis True Image) provides individuals 
with comprehensive protection against all threats — from disk failures to 
cyberattacks 

Acronis(http://www.acronis.com/), the global leader in cyber 
protection(https://www.acronis.com/en-us/cyber-protection/), today released the 
newly-rebranded Acronis Cyber Protect Home Office (formerly Acronis True 
Image)(https://www.acronis.com/en-us/products/true-image/). This new name for 
the company's flagship personal solution reflects its evolution from data and 
system backup software to a solution that delivers complete cyber protection — 
next-generation anti-malware, best-in-breed backup, and easy management, 
all-in-one integrated tool. 

Cyber protection

The need for both effective data protection and cybersecurity has become 
dominant in daily life. Businesses rely on the continuous availability and 
integrity of their data, while individuals around the world send and receive 
large volumes of sensitive information over remote connections. Cybercriminals, 
in response, have stepped up the scale and complexity of their attacks — and 
with advances in the automation of these threats, no one is "too small to 
target."

Recognizing the evolving challenges of data protection, Acronis has been 
advancing its solutions since 2017 to meet the latest challenges. When 
ransomware threats began targeting file backups directly, the company became 
the first to integrate anti-ransomware defenses into a personal backup 
solution. In 2021, Acronis continued to expand its cybersecurity focus, adding 
capabilities that include threat-agnostic anti-malware, cryptojacking 
protection, and web filtering. The solution evolved from a backup one to 
complete personal cyber protection solution, safeguarding not only backups but 
devices as well. 

Acronis' success with these efforts has not gone unnoticed, earning Editor's 
Choice awards from both 
PCWorld(https://www.pcworld.com/article/3571419/acronis-true-image-2021-premium-
review.html) and PCMag(https://www.pcmag.com/reviews/acronis-true-image). 
PCWorld called it "an all-encompassing tragedy-prevention solution." When 
evaluated by independent security research lab AV-TEST, the integration of data 
backup and advanced cybersecurity successfully detected and blocked 100% of 
cyberattacks(https://www.acronis.com/en-us/blog/posts/acronis-true-image-2021s-i
ntegrated-antimalware-aces-av-test-analysis/). 

Protection for everybody

Acronis Cyber Protect Home Office (formerly Acronis True Image) incorporates a 
number of capabilities to counter modern cyberthreats and ensure complete data 
protection. The unique integration of cybersecurity and backup into a single 
solution not only makes protection simpler and more affordable, but also 
delivers advanced capabilities that standalone solutions cannot — such as the 
automatic restoration of any data damaged during a ransomware attack.

Its advanced anti-malware is proven to detect and stop the latest cyberthreats 
in real-time, including zero-day attacks that have never been seen before. 
Protection is extended across popular software, including videoconferencing 
applications like Zoom and Microsoft Teams, preventing attackers from accessing 
data in-transit.

"The past two years have changed the industry landscape for good, no user is 
too small to be targeted anymore" said Candid Wuest, Acronis VP of Cyber 
Protection Research. "The unique quality of our corporate solutions is the 
integrated cyber protection – combining cybersecurity and backup is the only 
way to keep your critical data truly protected. Now we offer Acronis Cyber 
Protect Home Office – to protect every individual and home office, and keep the 
world going despite the challenges of the remote work and distributed IT 
infrastructure."

To learn more about the cybersecurity and data protection capabilities that 
Acronis Cyber Protect Home Office enables for individuals such as home users, 
remote workers, freelancers, and at-home students, visit the official 
page(https://www.acronis.com/en-us/products/true-image/).

About Acronis

Acronis unifies data protection and cybersecurity to deliver integrated, 
automated cyber protection that solves the safety, accessibility, privacy, 
authenticity, and security (SAPAS) challenges of the modern digital world. With 
flexible deployment models that fit the demands of service providers and IT 
professionals, Acronis provides superior cyber protection for data, 
applications, and systems with innovative next-generation antivirus, backup, 
disaster recovery, and endpoint protection management solutions. With 
award-winning AI-based antimalware and blockchain-based data authentication 
technologies, Acronis protects any environment — from cloud to hybrid to 
on-premises — at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis 
now has more than 1,700 employees in 34 locations in 19 countries. Its 
solutions are trusted by more than 5.5 million home users and 500,000 
companies, including 100% of the Fortune 1000, and top-tier professional sports 
teams. Acronis products are available through 50,000 partners and service 
providers in over 150 countries in more than 40 languages.

SOURCE Acronis