As part of the China Forum organized in MacFrut, the companies involved in the 
project The European Art of Taste had the opportunity to present themselves to 
the Asian market with a webinar that saw the participation of 111 Chinese 
companies and professionals and buyers in the fruit and vegetable sector.

Reen Nordin, Sales Manager, presented Origine Group, one of the most important
companies in the handling and cultivation of fruit and vegetables, which
collaborates with European groups and allows exports to every part of the world,
counting on cultivation in Chile and the Mediterranean area which allows the
availability of products all year round. The core business of Origine Group is
kiwifruit, with a production area of more than 6,000 which reaches an annual
production of 130,000 tons. Alongside green and yellow kiwifruit, Origine Group
also produces over 70,000 tons of pears per year, exporting these products to
India, USA, Canada and South Korea. Asia has always been at the center of
Origine Group's operations, as demonstrated by the launch of Sweeki, the green
and yellow kiwifruit line designed entirely for the Asian market, characterized
by a high sugar content, bright and tender pulp and a taste of high quality.

"We care a lot about the Asian market and especially the Chinese one," said 
Reen Nordin, "For this reason we decided to produce Sweeki by selecting the best
green and yellow kiwis at our disposal. To guarantee consumers a product that is
always fresh and of high quality, with ideal organoleptic characteristics, we
take care of all the steps using a chain that goes from collection, storage and
distribution with a total traceability and punctuality, as well as a modular
packaging service."

To make its products be tasted, since its foundation, Origine Group invests in
direct contact with consumers, buyers and professionals, organizing promotional
events, tasting, instore and in the field.

The European Art of Taste project will continue to promote the masterpieces of
nature and art throughout 2021, involving consumers, journalists and
professionals in incoming, in-store events and fairs, in partnership with
European Union and the companies Apofruit, Origine Group, Jingold, King Fruit
and RK Growers.

For further information and details: www.europeanartoftaste.com
[http://www.europeanartoftaste.com/]; www.europeanartoftaste.ch
[http://www.europeanartoftaste.ch/]



Source: The European Art of Taste