-The addition of HUMAN's Bot Protection offerings to POKKT's current arsenal 
ensures advertisers have best of all worlds 

AnyMind Group(https://anymindgroup.com/), an end-to-end commerce enablement 
platform, and HUMAN Security, Inc. (formerly White Ops), the global leader in 
collective protection against sophisticated bot attacks and fraud, today 
announced a partnership that sees AnyMind Group's mobile video advertising 
platform, POKKT Mobile Ads (POKKT)(https://www.pokkt.com/), adopt HUMAN's 
MediaGuard(R) for ad fraud detection and prevention throughout POKKT's in-app 
video advertising offerings.

With sophisticated bot attacks posing a significantly increasing and evolving 
threat to the Asia-Pacific and Middle East regions. HUMAN's MediaGuard(R) will 
be immediately rolled out and made available to advertisers who are leveraging 
POKKT's in-app video advertising capabilities across Southeast Asia, East Asia, 
India and the Middle East. They can now tap into fraud-free environments for 
their in-app advertising at no extra cost, ensuring cleaner, better quality and 
cost-efficient  advertising to reach an increasingly mobile audience.

Vaibhav Odhekar, Managing Director of India and the Middle East for AnyMind 
Group and Chief Operating Officer of POKKT said: "Our customers have trusted us 
to provide them with the best quality advertising and with HUMAN's 
MediaGuard(R) bot protection now seamlessly integrated and available to 
advertisers across the region, we have now added an additional layer of 
protection and can move forward together to drive the industry forward."

HUMAN is accredited by the Media Rating Council (MRC) for end-to-end coverage 
against sophisticated invalid traffic (SIVT) for desktop, mobile web, mobile 
in-app and connected TV (CTV). This includes accreditation for pre- and 
post-bid detection and mitigation of SIVT, which is notoriously challenging to 
detect as fraudsters attempt to mimic genuine user behavior. The partnership 
with AnyMind Group ensures that customers and partners will be protected from 
emerging forms of SIVT--background ad activity, hidden ads, app 
misrepresentation/spoofing, measurement manipulation and more--while 
guaranteeing always-on fraud filtering and measurement across the POKKT Mobile 
Ads platform.

Ryan James Murray, HUMAN Asia Pacific Director added: "Markets throughout 
Asia-Pacific on aggregate are experiencing the fastest growth in commerce on 
mobile devices compared to any other region in the world. Protecting the 
integrity of the opportunity for advertisers to engage with real humans in such 
an intimate and open environment is of the utmost importance to us and our 
partners. The partnership with POKKT ensures a supply chain free of fraud and 
unwanted automation. We expect the partnership to indicate to advertisers and 
agents alike of the significant value present across POKKT's reach and that 
results derived are assured to be generated from humans only. We are excited to 
work with POKKT in the fight to break the economics of cybercrime."

Today, HUMAN verifies the humanity of more than 10 trillion digital 
interactions per week, offering enterprises a platform with unmatched 
visibility into fraudulent activity across the Internet. HUMAN achieves this 
scale through its continued expansion in cybersecurity, now offering a suite of 
products to protect the complete digital customer journey: BotGuard™ for 
Applications, BotGuard™ for Growth Marketing and MediaGuard(R). With new 
partners and enterprises now able to leverage the company's Human Verification 
Engine™, comes an even deeper understanding of the cybercrime landscape, 
enabling HUMAN to adapt continuously, staying ahead of adversaries and offering 
their clients collective protection against threat models they have yet to 
encounter.

AnyMind Group started out in the marketing industry in 2016, and today has 
transformed into an end-to-end commerce enablement platform, providing brands, 
influencers and publishers with software for business analytics, cloud 
manufacturing, e-commerce enablement, marketing, logistics, and more. To boost 
offerings in the marketing space, AnyMind Group acquired POKKT in March 2020, 
and POKKT's founders--Rohit Sharma and Vaibhav Odhekar--serve on AnyMind 
Group's Board of Directors.

HUMAN and MediaGuard(R) are registered trademarks of Human Security, Inc. To 
learn more about HUMAN's solutions, please visit www.humansecurity.com. 

About AnyMind Group

Founded in April 2016, AnyMind Group is an end-to-end commerce enablement 
platform that provides individuals and businesses with solutions for brand 
building, manufacturing, e-commerce, marketing and logistics. To date, AnyMind 
Group has raised funding of US$62.3 million, from investors including (but not 
limited to) LINE, Mirai Creation Fund, VGI, Japan Post Capital and JAFCO Asia. 
AnyMind Group has over 900 staff across 17 offices in 13 markets, including 
Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, 
Hong Kong, Taiwan, Mainland China, Japan, India and the United Arab Emirates.

About HUMAN

HUMAN is a cybersecurity company that protects enterprises from bot attacks to 
keep digital experiences human. We have the most advanced Human Verification 
Engine™ that protects applications, APIs and digital media from bot attacks, 
preventing losses and improving the digital experience for real humans. Today 
we verify the humanity of more than 10 trillion interactions per week for some 
of the largest companies and internet platforms. Protect your digital business 
with HUMAN. To Know Who's Real, visit www.humansecurity.com.

SOURCE HUMAN

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