As part of the China Forum organized in MacFrut, the companies involved in the 
project The European Art of Taste had the opportunity to present themselves to 
the Asian market with a webinar that saw the participation of 111 Chinese 
companies and professionals and buyers in the fruit and vegetable sector.

Iulia Iordache, Export Manager, presented King Fruit, the company part of the 
Ceradini Group for the sale of fruit and customer relations throughout the 
world. In fact, King Fruit's core business is the production of high quality 
kiwifruit and strawberries which, thanks to research and development of 
production, storage and distribution technologies, has made them among the most 
important companies in foreign marketing.

"KingFruit's philosophy," Iulia Iordache declared, "has always been to innovate 
and select the best quality fruit. This is why we dedicate ourselves to 
varietal research, focusing on maintaining the quality of the product even over 
a long distance, studying new packaging solutions that can combine the 
preservation of quality with the sustainability of the product."

The Ceradini group, founded in the early 1960s, has over 80 ha in the Veneto 
countryside and was among the first to introduce the cultivation of Actinidia, 
producing 15,000 tons of kiwifruit per year which are exported to over 30 
countries and 6 continents. Thanks to the skills and studies on packaging, 
storage and distribution, King Fruit provides delivery solutions for every type 
of reality, from hypermarkets to small shops up to consumers all over the 
world, guaranteeing the highest standards of products from the best areas for 
cultivation, as demonstrated by the quality and safety certifications (Global 
Gap, Global Gap Grasp, IFS Food CCPB for the Organic products) obtained over 
the years.

"We want to continue to establish ever deeper ties," concludes Iordache. "Based 
on mutual trust, the development of technologies and the improvement of the 
quality of production in terms of sustainability, taste and safety."

The European Art of Taste project will continue to promote the masterpieces of 
nature and art throughout 2021, involving consumers, journalists and 
professionals in incoming, in-store events and fairs, in partnership with 
European Union and the companies Apofruit, Origine Group, Jingold, King Fruit 
and RK Growers.

For further information and details: www.europeanartoftaste.com; 
www.europeanartoftaste.ch

Source: The European Art of Taste