-Amazfit is a brand owned by Zepp Health that has shipped over 100 million 
devices 

Amazfit( https://www.amazfit.com/en/ ), a global leader of wearable and smart 
technology, has unveiled a fresh brand identity that celebrates self-expression 
and more boldly reflects its customers' values and lifestyles.

Amazfit is a brand owned by Zepp Health (NYSE: ZEPP) that has shipped over 100 
million devices since 2014. In a constantly-changing world where customers are 
filled with endless opportunities and evolving moods, feelings and goals which 
change over time in different environments, the Amazfit brand is providing 
endless possibilities, demonstrating passion, spontaneity and optimism.

The new identity reflects this through a broad range of bold colours and a 
playful evolution of the Amazfit logo. 

"We have become a part of people's lifestyle - helping them showcase their 
personality, energy and attitude. Therefore, we decided to refresh and upgrade 
the Amazfit brand, to better express our vision and encourage people to live a 
healthier life. For the first step in this journey, I am excited to show you 
the new Amazfit logo. It represents a colorful world and shows the value of 
being inclusive." says Amazfit CEO Huang Wang. 

Amazfit's vision is to free more people to live their passions and express 
their active spirit. Amazfit is doing this by creating dynamic and stylish 
technology products that promote self-expression, a positive self-image, 
celebrates life and enables customers to live life to the fullest. Amazfit's 
extensive portfolio already includes a range of stylish and sporty smartwatches 
and bands, fitness equipment and earbuds.

Now Amazfit is going further, inspiring everyone to up their game.

Amazfit has partnered with leading fashion trailblazers HELIOT EMIL™ and 
Christian Cowan who have both embraced the desire to up their game and 
integrated Amazfit into their shows at Paris Fashion Week and New York Fashion 
Week respectively. While Christian has gone one step further to become the 
Amazfit GTR 3 and GTS 3 series Experience Consultant.

The collaboration with the fashion designers comes as Amazfit launches its new 
GTR 3 and GTS 3 Series - a suite of cutting-edge health and fitness features 
packed into three sleek and stylish smartwatch models. All designed to enable 
users to up their game without sacrificing personal style. The GTR 3 Pro, GTR 3 
and GTS 3 have been created to help people navigate effortlessly in and out of 
their digital lives and strike balance and success. 

The Amazfit GTR 3 and GTS 3 series are fashionable and easy-to-use smartwatches 
with comprehensive health and fitness monitoring and ultra-long battery life, 
powered by the intuitive Zepp OS.

The Amazfit GTR 3 and GTS 3 series will be available in European countries 
Germany( https://www.amazon.de/dp/B09FXRZNZL ), 
France( https://www.amazon.fr/dp/B09FXRZNZL ), 
Italy( https://www.amazon.it/dp/B09FXRZNZL ), 
UK( https://www.amazon.co.uk/dp/B09FXRZNZL ) on 11 October (GMT+1) but will be 
available in Spain( https://www.amazon.es/dp/B09FXRZNZL ) on 18 October; GTR 3
( https://us.amazfit.com/products/amazfit-gtr-3 ) and GTR 3 Pro( 
https://us.amazfit.com/products/amazfit-gtr-3-pro ) will be available in the 
USA on 11 October, and GTS 3( https://us.amazfit.com/products/amazfit-gts-3 ) 
will be available in the USA on 20 October.

About Amazfit

Amazfit is a leading global smart wearable brand that offers a wide product 
portfolio including smart watches and bands, TWS earbuds, and health & fitness 
devices such as smart treadmills and smart body composition scales. Our brand 
essence is Up Your Game, and we encourage users to live their passions and 
express their active spirits freely. 

Amazfit is a brand owned by Zepp Health (NYSE: ZEPP) that has shipped over 100 
million devices since 2014, with products available in over 90 countries and 
regions. For more information, visit www.amazfit.com( http://www.amazfit.com/ )

For further information on pricing and product imagery, please contact: Nic 
Corns, PR Director, Make Honey +44 7954 390 132 nic.corns@makehoney.com

Source: Amazfit

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   Caption: Christian Cowan - Amazfit GTR 3 and GTS 3 series Experience 
Consultant