Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, October 12 2021 - 13:50
AsiaNet
HUAWEI Quick App Boosts Commercialization through Ad Monetization
SHENZHEN, China, Oct. 12, 2021 /PRNewswire-AsiaNet/ --

HUAWEI Ads Publisher Service has officially supported quick apps. The platform 
leverages Huawei's robust platform and data capabilities to help developers 
earn revenue by accessing and displaying targeted, high-quality and high-value 
ad content in their quick apps. 

Massive traffic and high conversion

Quick apps are installation-free and can be tapped open from any location such 
as HUAWEI AppGallery, Huawei Quick App Center, or HUAWEI Assistant·Today, on 
diverse Huawei devices, including mobile phones, PCs, tablets, head units, and 
Visions. Meanwhile, user acquisition, activation, and retention can be achieved 
with ease as quick apps allow instant access to services and content. All these 
advantages attract hundreds of millions of monthly active users. As of June 30, 
2021, developers worldwide had developed 8,700 quick apps, with a YoY growth of 
190%; while the number of HUAWEI Quick App monthly active users exceeded 150 
million, with a YoY increase of 114%. 

Extensive ad formats

HUAWEI Quick App supports a variety of ad formats: 

-Native ad: fits seamlessly into the content of an app. These ads are naturally 
appear, so that users are generally more willing to view the ad content.  
-Rewarded ad: offers users in-app rewards for watching videos in their 
entirety.  
-Banner ad: rectangular images that occupy a spot within an app's layout, 
either at the top, middle, or bottom of the device screen. Banner ads refresh 
automatically at regular intervals. When a user clicks a banner ad, the user is 
redirected to the advertiser's page. 
-Interstitial ad: pops up in full screen when users start, pause, or exit apps.

Wide-ranging ad resources

By accessing HUAWEI Ads Publisher Service, quick app developers get access to a 
plethora of ad resources. Based on the large user base of Huawei devices, 
HUAWEI Ads managed to integrate resources from Huawei itself, HMS pioneering 
developers, and advertisers, making it easy and fast for developers to obtain 
premium ad content and start monetizing their business. 

HUAWEI Quick App plans to offer more diversified and extensive ad formats to 
enrich the forms of ad presentation, offering more ways for monetization. To 
learn more about the ad services of HUAWEI Quick App, visit HUAWEI Developers( 
https://developer.huawei.com/consumer/en/doc/development/quickApp-Guides/quickapp-access-ads-kit-0000001126445969 
).

SOURCE  Huawei consumer business group

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   Caption: HUAWEI Quick App: Extensive Ad Formats

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