Country for PR: United States
Contributor: PR Newswire New York
Wednesday, October 13 2021 - 01:00
AsiaNet
ActionIQ Expands Its CDP Offering into the Healthcare Industry
NEW YORK, Oct. 13, 2021 /PRNewswire-AsiaNet/ --

- Completes HIPAA Type I Certification, Is Recertified in SOC 2 Type II 
Standards

ActionIQ ( 
https://c212.net/c/link/?t=0&l=en&o=3319330-1&h=3656412424&u=https%3A%2F%2Fwww.actioniq.com%2Fwhat-is-cdp%2F%3Futm_source%3Dreferral%26utm_medium%3Dpr%26utm_campaign%3Dseries_C&a=ActionIQ%2C 
), the leading Enterprise Customer Data Platform (CDP), today announced that it 
has expanded its CDP into the healthcare vertical by completing their 
compliance audit for Health Insurance Portability and Accountability Act 
(HIPAA) Type 1 standards. Adding the HIPAA certification to ActionIQ's CDP 
capabilities creates an industry-first comprehensive customer experience (CX) 
offering for healthcare payers, providers, life sciences and pharmacy brands.

Logo - https://mma.prnewswire.com/media/1276383/ACTIONIQ_Logo.jpg  

With nearly $4 trillion spent on health consumption in the US annually, 
healthcare organizations have a massive opportunity to transform how they 
leverage their data to drive better patient outcomes while reducing costs and 
inefficiencies. By meeting HIPAA requirements, ActionIQ enables healthcare 
organizations to deliver more helpful experiences across all touchpoints while 
keeping patient data secure and safe.

The ActionIQ CDP delivers the following essential capabilities for healthcare 
organizations:

    -- Secure Health Information -- Ensures health information is compliant
       with healthcare data security, privacy and governance standards,
       including HIPAA Type I, Service Organization Control (SOC 2) Type II, 
       General Data Protection Regulation (GDPR) and California Consumer
       Privacy Act (CCPA). 
    -- Customer 360 -- Unifies siloed patient data into a single profile for
       better understanding of and insight into individual preferences and
       needs. 
    -- Customer Experiences -- Orchestrates integrated experiences across all
       patient interaction points to deliver helpful and seamless experiences.

"ActionIQ has a long-standing commitment to privacy and security -- 
safeguarding our clients' data is our top priority as an enterprise Customer 
Data Platform and something we will never compromise on," said Therese Charles, 
Director of Information Security at ActionIQ. "The HIPAA certification opens 
the door for healthcare organizations to take advantage of the ActionIQ CDP to 
deliver better experiences and outcomes." 

HIPAA standards -- enforced by the U.S. Department of Health and Human Services 
-- govern rules and practices for maintaining the security and privacy of 
electronic health information and ensuring the integrity of protected health 
information. ActionIQ's first HIPAA Type 1 examination was completed by a 
recognized independent third party. Additionally, ActionIQ's SOC 2 Type II 
recertification reaffirms that the ActionIQ CDP meets the SOC 2 standards for 
data security practices as established by the American Institute of Certified 
Public Accountants (AICPA).

For more information on security at the center of customer experience 
transformation, and ActionIQ's commitment to security, please go to 
https://www.actioniq.com/security/.  

About ActionIQ

ActionIQ ( 
https://c212.net/c/link/?t=0&l=en&o=3319330-1&h=3971925109&u=https%3A%2F%2Fwww.actioniq.com%2Fwhat-is-cdp%2F%3Futm_source%3Dreferral%26utm_medium%3Dpr%26utm_campaign%3Dseries_C&a=ActionIQ 
) revolutionizes the way brands think about customer experience, digital 
transformation and the value of customer data as a core corporate asset. We 
concentrate on solving enterprise data challenges so that teams are empowered 
to create authentic customer experiences across all brand touchpoints. ActionIQ 
helps G2000 companies by connecting their first-party customer data, providing 
an easy-to-use interface for business users to access customer insights and 
enabling customer experience orchestration across channels. To learn more, 
visit ActionIQ.com ( 
https://c212.net/c/link/?t=0&l=en&o=3319330-1&h=274371114&u=https%3A%2F%2Fwww.actioniq.com%2F&a=ActionIQ.com 
).

Media Contact

Laura Goldberg
LBG Public Relations for ActionIQ
laura@lbgpr.com
+1-347-683-1859

SOURCE  ActionIQ