Country for PR: United States
Contributor: PR Newswire New York
Friday, October 15 2021 - 10:00
AsiaNet
LiveU Transforms National Live Basketball Coverage in Australia
HACKENSACK, N.J., Oct. 15, 2021 /PRNewswire-AsiaNet/ --

-- LiveU Solo and a fully cloud-based online workflow used to cover over 900 
NBL1 live games across Australia increasing nationwide exposure to the games 
and simplifying the production workflow

For the first time, the National Basketball League (NBL) of Australia has 
succeeded in live streaming every state basketball game, significantly 
increasing the popularity of NBL1, Australia's professional semi-elite 
basketball league in a year impacted by the pandemic. This is due to the 
deployment of LiveU Solo wireless video encoders at arenas across Australia, 
using LiveU's cloud platform to stream to online video platforms, enabling fans 
to watch over 900 NBL1 live games, including final matches and highlights, and 
follow their favorite teams and players. The cloud-based remote production was 
powered by Australian broadcast services company, 5stream, online production 
platform, Cloudmix, and with LiveU's local partner, Pacific Live Media, 
providing the Solo solution and local technical support.

Photo - https://mma.prnewswire.com/media/1660394/LiveU_Basketball_League.jpg 

Logo - https://mma.prnewswire.com/media/685172/LiveU_Logo.jpg 

"LiveU has been a gamechanger for Australian basketball, enabling us to engage 
sports fans nationwide with exciting, high-quality live coverage for the best 
video experience. We had a dream to deliver NBL1 games from states around 
Australia and LiveU's 4G bonded IP technology made it possible, enabling us to 
stream reliably from every venue, at any time, removing our previous single 
point of failure issue. The set-up has been unbelievably simple, requiring 
minimal training for our ground staff -- one training session with the kits and 
they're ready to go! Live streaming the games has strengthened the NBL1 brand 
and generated a steep rise in interest in basketball. We've managed to increase 
the number of eyeballs online using cost-effective production. Currently, we 
have 75 Solo units, and this number is set to increase to over 100 for the 
upcoming season," said Dean Anglin, General Manager, NBL1. 

There were over 733,000 game views across the 2021 NBL1 season with over 16.2 
million total minutes watched of NBL1 live streams. That success also 
translated to social media where the NBL1 Instagram page had over 3.36 million 
video views during the season, all using the vision generated from LiveU Solo. 

The LiveU Solo video solution provides wireless live streaming, directly from 
cameras or other video sources to popular online platforms or any customizable 
web destinations utilizing LiveU's Solo cloud platform. By combining bandwidth 
from multiple network connections, LiveU Solo offers the highest levels of 
video quality and reliability required for live video production with reduced 
costs. 

Anglin continued, "Both single camera and multi-camera workflows have been set 
up in different arenas, as part of a cloud-based remote production solution, 
which has enabled us to manage everything from a central location. The Solo 
units are seamlessly integrated with our Canon cameras, tripods on the ground 
and other production equipment centrally, including graphic overlays and 
commercial integration. The live feeds are directly streamed by 5Stream to 
Sportsradar and our OTT broadcasting platform, the NBL1 website and the NBL 
App, bringing in original data and vision rights and creating monetization 
opportunities, such as sponsorships. The highlights are also available on 
YouTube and the Grand Finals were streamed to a third party OTT platform, Kayo 
Sports."

Yaal Eshel, General Manager, LiveU Asia, said, "The NBL1 is an excellent use 
case, representing the potential of a full cloud-based workflows for sports 
productions using LiveU Solo. NBL1 has done a fantastic job streaming over 900 
games and increasing the value of their brand in a very simple and 
cost-effective way. Congratulations to Dean Anglin, Guy Neville and their team 
for this great achievement in a challenging year for the sports community. 
Special thanks to Chris Dredge, LiveU partner in Australia, for his great 
support." 

NBL1 is a semi-professional basketball league in Australia, consisting of 
South, North, Central and West Conferences with both men's and women's 
competitions. Each conference is run by their respective state governing body, 
with the league including 58 clubs from Queensland, Victoria, Western 
Australia, South Australia, Tasmania and New South Wales.

About LiveU  
LiveU is shaping the future of live video, powering video production workflows 
and cloud services for news, sports, and other verticals. Building on our 
global market leadership and innovation, LiveU offers the highest quality, 
reliable and cost-effective end-to-end solutions for all types of live 
productions -- producing more for less. Our broad portfolio ranges from our 
portable production-level field units and smartphone apps to satellite/cellular 
hybrid solutions and our next-gen cloud-based IP management and distribution 
platform. With over 4,500 customers in 150 countries, LiveU's technology is the 
solution of choice for global broadcasters, sports organizations, and other 
verticals (including government, education, public safety, enterprise, and 
production houses), streaming live video to TV, mobile, online, and social 
media. LiveU is a recipient of Frost & Sullivan's 2021 North America New 
Product Innovation Award for its LU800 unit and a winner of the 71st Annual 
Technology & Engineering Emmy(R) Awards in recognition of its innovation and 
achievement in Video over Cellular Internet Protocol (VoCIP) technology. For 
more information, visit www.liveu.tv, or follow us on Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=3323497-1&h=3681366420&u=https%3A%2F%2Ftwitter.com%2FLiveU&a=Twitter 
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).

Contacts:
Joyce Essig (US)
+1-201-742-5229, 
Joyce@liveu.tv

Joss Armitage (Int'l)
+44-7979-908-547
joss@jumppr.tv

SOURCE LiveU