As the 15th meeting of the Conference of the Parties to the Convention on 
Biological Diversity (COP15) is being held in Kunming from October 11 to 15, 
the National Radio and Television Administration (NRTA) of China, Asia-Pacific 
Broadcasting Union, Arab States Broadcasting Union, African Union of 
Broadcasting and European Broadcasting Union jointly announced the launch of 
Joint Initiative on Protection of Biodiversity on October 15. 

The Joint Initiative calls on global broadcasters and electronic media 
professionals to fulfill their commitment to biodiversity protection and 
strengthen international cooperation in news reporting, program production and 
mutual exchanges to make positive contribution to advancing ecological 
civilization and building a shared future for all life on earth. 



Meng Dong, Vice Minister of NRTA and Li Malin, Vice Governor of Yunnan Province 
attended and addressed the launch of the Initiative. Melissa Fleming, UN 
Under-Secretary-General for Global Communications and heads of ABU, ASBU and 
EBU delivered video remarks to the event. 

The key points of the Initiative are as follows:

All Parties:

Fully note that global biodiversity is under unprecedented crisis; Agree 
unanimously that mankind and nature constitute a community with a shared 
future; Highly recognize that electronic media assumes irreplaceable social 
responsibilities in advancing ecological civilization and biodiversity 
protection. 

Upholding the Kunming Declaration spirit, all parties would like to call for 
joint actions as follows:

1. Publicize UN documents and report on biodiversity-related UN activities.

2. Produce and broadcast more audio-visual products featuring biodiversity and 
ecological protection to enhance public understanding.

3. Strengthen international cooperation on co-production, joint interviews, 
exchange of content and mutual visits.

4. Consider cooperation with relevant public and private stakeholders to carry 
out biodiversity-related projects.

5. Strengthen the knowledge and organize training and seminars on biodiversity 
for electronic media professionals.

SOURCE: CCTV+

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   Caption: Joint Initiative on Protection of Biodiversity Launched