- Half of the consumers surveyed reveal that home appliances improved their 
lifestyle during lockdowns 

- 90% of consumers wish to carry on the habits they learnt in lockdown

- 45% still see COVID-19 as a major concern

- Over a quarter (29%) of consumers say they value the brands or products that 
protect their health

According to global consumer research conducted by Beko, the leading appliances 
company, four out of five consumers said that their cooking behaviour has 
changed due to the pandemic. The research polled over 5,400 consumers from 9 
countries (France, Italy, Saudi Arabia, Poland, Romania, South Africa, 
Thailand, UAE and the UK) to explore consumer behaviour in the post-pandemic 
climate. Key findings show that over a quarter (29%) of consumers prefer brands 
or products that protect their health, as 45% admit that COVID-19 is still a 
big concern for them. However, as the world opens up, 90% of consumers state 
that they want to continue with the habits they learned during lockdowns and 
50% say that home appliances helped improve their lifestyle in some way. 

Over the last 18 months, consumers say that time spent in the kitchen has 
increased by over 50% globally, and 78% state that their cooking behaviour has 
changed. To support their new habits, consumers seek appliances that are easy 
to use and clean, operate quietly and have better Wi-Fi connectivity which make 
their lives more convenient and help them live better lives. In response to the 
ever-evolving kitchen habits and varied consumer needs, Beko offers its Sirius 
Line, which includes four food prep products (hand and table blender, chopper 
and hand mixer). Each product helps consumers blend, blitz and mix their food 
and continue creating delicious home-cooked meals for all the family.

With air pollution now considered to be a bigger killer than smoking or 
HIV/Aids 
[https://aqli.epic.uchicago.edu/news/new-data-shows-strong-air-pollution-policie
s-lengthen-life-expectancy/], findings from the research suggested that air 
quality is becoming a concern to consumers as 59% share that they would like to 
measure air quality in their households. Additionally, 50% of consumers across 
the nine countries surveyed stated that at least one of their family members 
suffers from respiratory issues and are allergic to furry animals. By using 
small domestic appliances such as Beko's New White Line Air Purifier™, which 
eases allergies by removing most of the larger dust and hair, consumers can 
improve indoor air quality and reduce harmful contaminants. 

In addition, 60% say they needed "cordless electrical appliances," so people 
can also incorporate products such as Beko's PowerClean™ Vacuum into their 
daily lives to reduce cleaning times, save energy, and remove contaminants so 
they can keep their furry friends at home and their family healthy.

Speaking about the research findings, Zeynep Yalım Uzun, Chief Marketing 
Officer at Arcelik said:

"As we all can see, the ongoing COVID-19 pandemic continues to have a huge 
impact on consumer behaviour. Across the board, consumers are more 
health-conscious than before and prefer brands and products that protect their 
health and new home routines. Most people who developed habits during a 
lockdown, whether cooking or making barista-style coffee, want to continue 
using these skills in the post-pandemic world. Furthermore, we are also seeing 
a shift towards appliances that are easy to use, clean, connect to Wi-Fi and 
operate quietly to usher in the new work from the home era. For us at Beko, it 
is important that we continue to support our customers with products that help 
them address their biggest worries and live like a pro."

About Beko

Beko is the international home appliance brand of Arcelik, which is a 
multinational household appliances manufacturer that operates with 12 brands 
and employs over 40,000 people worldwide. Beko offers product lines that 
include major appliances, air conditioners and small appliances. It is the 
leading freestanding home appliances brand in Europe in the white goods sector 
and no.1 large home appliances brand in the UK. The brand is FC Barcelona's 
main partner, naming partner of Fenerbahçe Men's Basketball Team and official 
supplier of European League of Legends Championship (LEC).

Beko has been focusing on healthy living for years, raising awareness and 
developing products that make healthy living possible and convenient. Beko's 
brand mission is "healthy living is only possible on a healthy planet." Beko is 
committed to protecting the planet by designing and manufacturing 
energy-efficient products and investing in resource efficiency in production.

www.beko.com

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Source: Beko