-- Investments will advance the Company's strategy and assist start-ups and 
entrepreneurs in the children's entertainment space

Spin Master Corp. ("Spin Master" or "the Company")  announced today the 
creation of Spin Master Ventures ("SMV"). SMV's focus is to accelerate growth 
in each of the Company's three creative centres comprising Toys, Entertainment 
and Digital Games, through strategic minority investments. SMV's investment 
mandate will be centred on medium and long-term trends including emerging 
technologies, pioneering services and other areas where Spin Master's offering 
can be strengthened.

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"We've always stayed true to our entrepreneurial DNA based on innovation, 
openness to ideas, partnerships and pushing boundaries," said Ronnen Harary, 
Spin Master's Co-Founder and Board Chair. "The pace of innovation within the 
toys, entertainment and digital games industries is accelerating rapidly and by 
investing with a long-term view in leading ventures with promising ideas, we 
can increase our access to potentially game-changing thinking and concepts. 
Spin Master Ventures will establish us as the partner of choice for 
entrepreneurs looking for capital to start and grow a business in the kids' 
space and will complement our acquisition strategy as well as bolster our 
product development pipeline."

SMV will be led by experienced industry veterans, with a deep focus by creative 
centre. Spin Master will initially allocate $100 million to SMV, funded from 
existing internal resources. SMV's strategy will comprise minority investments 
and will include both early-stage companies, with investments in new teams and 
novel ideas, as well as providing growth capital to emerging business that have 
proven product and market fit. SMV's geographic focus will be global but will 
be North American and Europe-centric initially.

To launch the initiative, SMV has made minority investments in two companies 
aligned with Spin Master's growth plans within the Digital Games creative 
centre. Nordlight, a mobile game development company based in Stockholm is 
comprised of a five-person team with over 50 years of experience in the mobile 
games industry. Nordlight's team have delivered some of the largest grossing 
mobile digital games in history including running the prototype team at 
King.com and leading the technology and art for digital games titles including 
Candy Crush Saga. Nordlight will help accelerate Spin Master's strategy of 
monetizing its owned IP in the digital games space.

The second investment is in Hoot Reading, an online tutoring service that 
provides children with live, 1:1 reading lessons with experienced teachers. The 
research-based service connects kids with real classroom teachers to advance 
their reading skills through a video chat platform that allows for real-time 
on-screen collaboration between the child and teacher. The company is 
headquartered in Canada and has teachers and students throughout North America. 
Using personalized and engaging lessons and a carefully curated library of more 
than 2,000 high-quality levelled texts, Hoot Reading aims to help as many kids 
as possible to become not only proficient, but excellent readers.

"Establishing Spin Master Ventures enables Spin Master to work with 
extraordinary companies and teams, providing them with capital and access to 
our deep knowledge and expertise to drive their ideas and businesses forward," 
added Anton Rabie, Spin Master's Co-Founder and Director. "Spin Master Ventures 
aims to become the ultimate partnership generator, a tool for widening the 
Company's networks, knowledge and relationships. By partnering with these 
entrepreneurs, we can bolster our leadership position within the children's 
entertainment industry."

About Spin Master

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment 
company creating exceptional play experiences through a diverse portfolio of 
innovative toys, entertainment franchises and digital games. Spin Master is 
best known for award-winning brands PAW Patrol(R), Bakugan(R), Kinetic Sand(R), 
Air Hogs(R), Hatchimals(R), Rubik's Cube(R) and GUND(R), and is the toy 
licensee for other popular properties. Spin Master Entertainment creates and 
produces compelling multiplatform content, stories and endearing characters 
through its in-house studio and partnerships with outside creators, including 
the preschool success PAW Patrol and nine other original shows along with 
multiple short-form series, which are distributed in more than 190 countries. 
The Company has an established digital games presence anchored by the Toca 
Boca(R) and Sago Mini(R) brands. With close to 2,000 employees in 28 offices 
globally, Spin Master distributes products in more than 100 countries. For more 
information visit spinmaster.com or follow on Instagram, Facebook and Twitter 
@spinmaster.

Forward-Looking Statements 

Certain statements, other than statements of historical fact, contained in this 
press release constitute "forward-looking information" within the meaning of 
certain securities laws, including the Securities Act (Ontario), and are based 
on expectations, estimates and projections as of the date on which the 
statements are made in this press release. The words "plans", "expects", 
"projected", "estimated", "forecasts", "anticipates", "indicative", "intend", 
"guidance", "outlook", "potential", "prospects", "seek", "strategy", "targets" 
or "believes", or variations of such words and phrases or statements that 
certain future conditions, actions, events or results "will", "may", "could", 
"would", "should", "might" or "can", or negative versions thereof, "be taken", 
"occur", "continue" or "be achieved", and other similar expressions, identify 
statements containing forward-looking information. Statements of 
forward-looking information in this press release include, without limitation, 
statements with respect to: the initial and further investments in SMV, the 
expected source of funding thereof and results therefrom; SMV's intended 
investment mandate and geographic focus; the Company's acquisition strategy; 
SMV leadership; and the anticipated impact of the acquisitions of Nordlight and 
Hoot Reading. 

Forward-looking statements are necessarily based upon management's perceptions 
of historical trends, current conditions and expected future developments, as 
well as a number of specific factors and assumptions that, while considered 
reasonable by management as of the date on which the statements are made in 
this press release, are inherently subject to significant business, economic 
and competitive uncertainties and contingencies which could result in the 
forward-looking statements ultimately being incorrect. In addition to any 
factors and assumptions set forth above in this press release, the material 
factors and assumptions used to develop the forward-looking information 
include, but are not limited to: the Company's investments in SMV will produce 
the expected results; internal cash flow will be sufficient to fund the 
Company's initial investment in SMV; the availability of investment prospects 
for SMV that fits its intended mandate and geographic focus; ability of 
factories to manufacture products, including labour size and allocation, 
tooling, raw material and component availability, ability to shift between 
product mix, and customer acceptance of delayed delivery dates; that the 
program designed to gain operational efficiencies will achieve the desired 
results; that the steps taken will create long term shareholder value; the 
expanded use of advanced technology, robotics and innovation the Company 
applies to its products will have a level of success consistent with its past 
experiences; the Company will continue to successfully secure broader licenses 
from third parties for major entertainment properties consistent with past 
practices; the expansion of sales and marketing offices in new markets will 
increase the sales of products in that territory; the Company will be able to 
successfully identify and integrate strategic acquisition opportunities; the 
Company will be able to maintain its distribution capabilities; the Company 
will be able to leverage its global platform to grow sales from acquired 
brands; the Company will be able to recognize and capitalize on opportunities 
earlier than its competitors;  the Company will be able to continue to build 
and maintain strong, collaborative relationships; the Company will maintain its 
status as a preferred collaborator; the culture and business structure of the 
Company will support its growth; the current business strategies of the Company 
will continue to be desirable on an international platform; the Company will be 
able to expand its portfolio of owned branded intellectual property and 
successfully license it to third parties; use of advanced technology and 
robotics in the Company's products will expand; access of entertainment content 
on mobile platforms will expand; fragmentation of the market will continue to 
create acquisition opportunities; the Company will be able to maintain its 
relationships with its employees, suppliers and retailers; the Company will 
continue to attract qualified personnel to support its development 
requirements; and the Company's key personnel will continue to be involved in 
the Company products and entertainment properties will be launched as scheduled 
and that the risk factors noted in this press release, collectively, do not 
have a material impact on the Company. 

By its nature, forward-looking information is subject to inherent risks and 
uncertainties that may be general or specific and which give rise to the 
possibility that expectations, forecasts, predictions, projections or 
conclusions will not prove to be accurate, that assumptions may not be correct 
and that objectives, strategic goals and priorities will not be achieved. Known 
and unknown risk factors, many of which are beyond the control of the Company, 
could cause actual results to differ materially from the forward-looking 
information in this press release. Such risks and uncertainties include, 
without limitation, the magnitude and length of economic disruption as a result 
of the COVID-19 pandemic; risks related to acquisitions not producing expected 
results; and the factors discussed in the Company's disclosure materials, 
including the Company's annual and most recent interim Management's Discussion 
and Analysis, and the Company's most recent Annual Information Form, filed with 
the securities regulatory authorities in Canada and available under the 
Company's profile on SEDAR (www.sedar.com). These risk factors are not intended 
to represent a complete list of the factors that could affect the Company and 
investors are cautioned to consider these and other factors, uncertainties and 
potential events carefully and not to put undue reliance on forward-looking 
statements. 

There can be no assurance that forward-looking statements will prove to be 
accurate, as actual results and future events could differ materially from 
those anticipated in such statements. Forward-looking statements are provided 
for the purpose of providing information about management's expectations and 
plans relating to the future. The Company disclaims any intention or obligation 
to update or revise any forward-looking statements whether as a result of new 
information, future events or otherwise, or to explain any material difference 
between subsequent actual events and such forward-looking statements, except to 
the extent required by applicable law. 


More information on Spin Master Ventures can be found at 
www.spinmasterventures.com or ventures @spinmaster.com; Media Contact: Tammy 
Smitham, VP Communications and Corporate Citizenship, 
mediarelations@spinmaster.com; Investor Contact: Sophia Bisoukis, VP Financial 
Reporting and Investor Relations, sophiab@spinmaster.com

SOURCE: Spin Master Ltd. (Marketing)