Operator gains full regulatory approval for launch into New Jersey  

The New Jersey Division of Gaming Enforcement granted full operational 
licensure for PlayUp this week, adding the largest sports betting market in the 
US to the company's growing list of jurisdictions.

The New Jersey launch comes after PlayUp was granted approval in Colorado, 
where it has been operational since March. New Jersey quickly became the next 
priority for the operator who started the arduous process of getting its 
platform, processes, and procedures approved. PlayUp announced a partnership 
with the New Jersey Devils at the start of last season in an effort to boost 
its brand awareness in the state.

Dr Laila Mintas, PlayUp US CEO, said "This is a huge milestone for our 
business. New Jersey doesn't just represent the largest market in terms of 
revenue for any operator, but it also is an indicator showing the market, both 
consumers and investors, that we have cleared the most stringent regulatory 
standards in the world. We have aggressive growth plans for our jurisdictional 
footprint in 2022 and going into other states with New Jersey approval in our 
back pocket is a positive sign for other regulators."

With its regulatory approval in New Jersey PlayUp can now target customers in a 
state that has seen huge growth in handle since opening its doors to the sector 
in 2018. Recently the state announced its August sports wagering handle was 
$664 million, with nearly $613 million of it coming from online platforms. The 
August numbers give New Jersey year-to-date handle of $6.13 billion, surpassing 
what was generated in handle for the entire year in 2020.

Mintas said PlayUp is already working on adding an iGaming product offering in 
New Jersey and hopes to have regulatory approval in the future. The state 
recently added fixed-odds horse racing and the company is confident that it 
will be able to parlay its horse racing roots into an appealing product for New 
Jersey residents.

Longtime horseracing industry veteran Dennis Drazin sits on PlayUp's board and 
is bullish on the future of fixed-odds wagering for the racing sector. Drazin 
was instrumental in the repeal of PASPA and helped create the legislation in 
New Jersey that eventually led to the U.S. Supreme Court overturning the law 
and opening up the sports betting market. Drazin is also a member of the US 
Sports Betting Hall of Fame.

Drazin said, "The future of gaming will be to offer every type of wagering on 
an app 24/7. Horse racing offers a unique opportunity to offer content on 
racing around the world. PlayUp intends to enter the fixed-odds wagering market 
in New Jersey and throughout the U.S. as the market grows."

Media Contact:
media@playup.com 

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches 
the lives of people through entertaining, rewarding and responsible online 
betting. The company develops innovative betting technologies in-house to power 
brands and deliver world-class user experiences. PlayUp's energies are focused 
on fulfilling the needs of dedicated and passionate users who seek a deeper 
connection to the games they play.

PlayUp unifies the world's favourite online betting products including Fixed 
Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and 
Daily Fantasy Sports (DFS) where it host Australia's largest and indeed some of 
the globe's largest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and 
currently operates in Australia, New Zealand, India and in the US.

Source: PlayUp

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