- The free, virtual community engagement conference brings together 3,500 
marketers, community builders, membership experts, and customer success leaders.

Higher Logic ( 
https://c212.net/c/link/?t=0&l=en&o=3328131-1&h=3883197559&u=https%3A%2F%2Fwww.higherlogic.com%2F&a=Higher+Logic 
), the industry-leading, human-focused engagement platform, today kicked off 
its 12th annual Super Forum ( 
https://c212.net/c/link/?t=0&l=en&o=3328131-1&h=1464713792&u=https%3A%2F%2Fwww.higherlogic.com%2Flp%2Fsuper-forum-2021%2F%3Futm_medium%3Dwebsite%26utm_source%3Dhl%26utm_campaign%3Dsuper_forum%26utm_content%3Dhigher_logic&a=Super+Forum 
) conference. The annual event is the largest and most comprehensive community 
conference in the online community and engagement space. This year the free, 
global, virtual event brings together 3,500 industry professionals to share 
best practices, network with community leaders and marketers, and learn 
strategies to engage their members, customers, and employees. 

Logo - https://mma.prnewswire.com/media/1005711/Higher_Logic_Logo.jpg  

The three-day, virtual user conference will feature over 100 sessions focused 
on increasing engagement, building online communities as well as solving 
marketing and community challenges. Attendees will also engage with fellow 
industry leaders in an exclusive Super Forum online community. 

"We connect people, knowledge, and ideas to improve the lives of individuals 
and organizations," says Higher Logic Chief Executive Officer, Kevin Boyce. 
"The power of human connection has never been more essential than in the past 
year and a half. With Super Forum in its 12th and biggest year yet, we are 
reaching more people than ever before with engagement strategies, solutions, 
and education."

This year's event is filled with valuable content from customers, Higher Logic 
experts, and industry leaders like Guy Kawasaki, Robbie Kellman Baxter, and 
Blake Morgan. In addition to educational and inspiring content sessions, Higher 
Logic will also share exciting product updates with its customers and recognize 
over 20 customers' outstanding business achievements in marketing, community, 
and engagement. 

"For the last two years, organizations have adapted to a virtual-led way of 
doing business. Out of all the community vendors I have seen, Higher Logic is 
steadfast in providing a flexible product to support all use cases, and they 
have a fantastic people culture that has enabled their customers to thrive," 
says Nichole Devolites, Director of Customer Operations for SecureAuth and 
Higher Logic Vanilla customer.

In a product session at Super Forum 2021, the company announced several 
significant platform updates. For Vanilla, a Higher Logic community platform, a 
new analytics suite focused on data visualization connected to business value. 
 
    -- With enhanced visualization and reporting on community data, customers
       will be able to build custom dashboards unique to their business as
       well a use out-of-the-box reporting.  
    -- The improved analytics helps demonstrate the ROI, value, and behavior
       of community for all key stakeholders.   
    -- Lastly, Vanilla has developed further innovations to the Foundation
       theming engine. The update has enabled new ways to personalize a
       business community and ensure an accessible, mobile-friendly
       experience.
   
The company also announced community and marketing automation personalization 
enhancements that are purpose-built for Associations: 
 
    -- Powered by industry-leading best practices, the new community theme
       will up-level its customers' communities and enrich the user experience.
    -- New badging capabilities provide organizations a simple way to create
       motivating badges that encourage community and association members to
       engage.   
    -- For marketing automation customers, a content and personalization with
       campaign flows and content for campaigns to address the right message,
       right audience at the right time is imperative for marketers today.  
    -- New advanced campaigns make it faster than ever for an association to
       deploy highly targeted, impactful messages and community data during
       every step of their members' journey.   
    -- Connected Community ( 
https://c212.net/c/link/?t=0&l=en&o=3328131-1&h=1532024381&u=https%3A%2F%2Fwww.higherlogic.com%2Fblog%2Fcommunity-mobile-app%2F&a=Connected+Community 
), a mobile app now available in iOS and Android
       app stores where members can connect with peers, ask, questions, find
       resources, and stay tuned into what's happening in their communities.
       Designed for engagement on the go, the mobile app makes it easy for
       members to engage in their communities from the palm of their hand. 

To learn more about Super Forum 2021, please visit superforum.higherlogic.com ( 
https://c212.net/c/link/?t=0&l=en&o=3328131-1&h=3277980190&u=https%3A%2F%2Fsuperforum.higherlogic.com%2Fhome&a=superforum.higherlogic.com 
).

About Higher Logic
Higher Logic, the industry-leading, human-focused engagement platform, delivers 
powerful online communities and communication tools to engage members and 
customers at every stage of their journey. Higher Logic provides a robust 
engagement platform and strategic services with over a decade of experience in 
building personalized and scalable community engagement programs. We serve more 
than 3,000 customers, representing over 350,000 online communities with greater 
than 200 million users in more than 40 countries worldwide. For more 
information, visit HigherLogic.com ( 
https://c212.net/c/link/?t=0&l=en&o=3328131-1&h=2405313905&u=http%3A%2F%2Fhigherlogic.com%2F&a=HigherLogic.com 
).

Media Contact: 
Morghan Cope
mcope@higherlogic.com

SOURCE  Higher Logic