Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, October 20 2021 - 12:00
AsiaNet
LG to Inspire with Release of New 'Life's Good Film' with Immy Lucas
SEOUL, South Korea, Oct. 20, 2021 /PRNewswire-AsiaNet/ --

- LG's Life's Good Film Project Joins Forces with Low-impact Lifestyle Advocate 
and YouTuber to Delivers Important Message of Sustainability 

LG Electronics (LG) announces the release of a new video made in collaboration 
with Immy Lucas, an environmental influencer and creator of the 'Sustainably 
Vegan' YouTube channel( https://www.youtube.com/c/SustainablyVegan ) and 
Instagram( https://www.instagram.com/sustainably_vegan/ ). A spin-off of the 
Life's Good Film Project, 'Life's Good: Environment'( 
https://www.youtube.com/watch?v=sCcrAnzUBC0 ) showcases a more sustainable way 
of living and highlights how small changes can make a big difference for the 
environment in its four-minute length video.

LG unveiled its Life's Good Film in August this year, sharing the visual flair 
and unique perspectives of the world's budding auteurs while also putting the 
spotlight on the beauty and variety of the natural environment. An extension of 
the Life's Good Film Project, it weaves together some of the footage submitted 
for the Life's Good Film with compelling new content that encourages everyone 
to play their part in protecting our planet.

The short film consists of four chapters: Life's Connected, Life's Delicious, 
Life's Regenerative, and Life's Good When We Learn and Teach Others. It urges 
people to come together as a global community and take small steps to adopt a 
lower impact lifestyle for a better, more sustainable future. Brief but 
impactful, the four-minute video emphasizes the importance of protecting the 
world's ecosystems, and introduces simple ways that individuals can bring their 
daily lives more in harmony with nature, such as growing their own vegetables 
and reducing household waste.

"If we want future generations to inherit a healthy planet, one that's capable 
of sustaining and nurturing them, it is essential that all of us make some 
changes in our lives today," said Immy Lucas. "Through small adjustments in how 
we live, from recycling and repurposing more of what we own to choosing only 
eco-friendly products, and pushing for greener policies we can help ensure that 
life's good for our children, and for their children too."

"LG shares Immy's belief that we call all be a part of the solution and that 
adopting more sustainable practices is the key to the future we want for the 
planet and those yet to come," remarked Lee Jung-suk, head of LG's Global 
Marketing Center. "Through various channels and mediums, the Life's Good 
campaign continues to deliver our positive and uplifting message to audiences 
around the globe, and we look forward to adding more engaging chapters in the 
future."

Beginning today, the trailer of the Life's Good: Environment can be seen on 
LG's digital billboards in New York's Times Square and London's Piccadilly 
Circus. The short is also now available to view on the LG Global YouTube 
channel( https://www.youtube.com/watch?v=mswbuMCgcAs ) and Instagram( 
https://www.instagram.com/lg_global/ ). Additional information on LG's 2021 
Life's Good campaign can be found on above channels as well.

About LG Electronics Inc.

LG Electronics is a global innovator in technology and consumer electronics 
with a presence in almost every country and an international workforce of more 
than 75,000. LG's four companies – Home Appliance & Air Solution, Home 
Entertainment, Vehicle component Solutions and Business Solutions – combined 
for global sales of over USD 56 billion in 2020. LG is a leading manufacturer 
of consumer and commercial products ranging from TVs, home appliances, air 
solutions, monitors, service robots, automotive components and its premium LG 
SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit 
www.LGnewsroom.com for the latest news.

About Immy Lucas

Immy is a YouTuber who creates content around sustainability, eating seasonally 
and zero waste living. Her name 'Sustainably Vegan' came from the idea that our 
lifestyles and the way we eat, should make sense ecologically. She wanted to 
marry the two ideas by choosing locally grown food that's in season, rather 
than 'vegan' foods that had been shipped around the world. Immy tries to share 
accessible and easy ways to live sustainably while meeting people where they're 
at.

SOURCE  LG Electronics


Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=404580

   Caption: Life's Good: Environment

   Link: https://iop.asianetnews.net/view-attachment?attach-id=404581

   Caption: Life's Good: Environment on Timesquare