The House of Suntory has today introduced an extremely limited quantity of the 
highly limited-edition Yamazaki 55 whisky to Global Travel Retail, available at 
a recommended retail price of $60,000 USD.

Photo - https://mma.prnewswire.com/media/1667197/YAMAZAKI_55.jpg 

Bottled in 2020, Yamazaki 55 is the House of Suntory's oldest release in its 
history and pays tribute to the founding family of Japanese whisky, while 
celebrating the Japanese "Showa" era of the 1960s. 

Yamazaki 55 will be available to select Global Travel Retail with bottles found 
in London, Paris, Hainan, Hong Kong, Taipei, Amsterdam, Seoul, Delhi, Istanbul, 
Dubai and Singapore.

Beam Suntory will donate $5,000 USD for every bottle released in this year's 
100-bottle collection, totalling $500,000 USD, to The White Oak Initiative, a 
group committed to the long-term sustainability of America's white oak forests.

Yamazaki 55 is a blend of precious single malts, featuring components distilled 
in 1960 under the supervision of Suntory's founder Shinjiro Torii and then aged 
in Mizunara casks; and in 1964 under the direction of Suntory's Second Master 
Blender Keizo Saji and then aged in White Oak casks.

Suntory's Fifth-Generation Chief Blender Shinji Fukuyo worked closely with 
Third-Generation Master Blender Shingo Torii to deploy their signature art of 
blending to properly reveal the exceptional depth, complexity and wisdom that 
is Yamazaki 55.

The resulting liquid features a deep amber colour; robust aroma redolent of 
sandal wood and well-ripened fruit; sweet, slightly bitter and woody palate; 
and slightly bitter yet sweet and rich finish.

Manuel Gonzalez, Marketing Director GTR for Beam Suntory, said: "We are 
extremely proud to have the opportunity to offer travellers something as unique 
and exclusive as Yamazaki 55, the oldest-aged expression from the House of 
Suntory. This highly limited-edition product will be showcased in some of our 
best House of Suntory locations, and it will be amplified by an integrated 
activation campaign. We are committed to growing Global Travel Retail by 
reinforcing our innovative offering and bringing the best premium shopper 
experience to life for our customers."

'Yamazaki' is engraved in calligraphy on each crystal bottle, while the age 
marking is accentuated with gold dust and protected with lacquer. The bottle's 
opening is wrapped in handmade Echizen washi paper and bound by with a 
Kyo-kumihimo plaited cord, a traditional craft from Kyoto. Each bottle is 
enclosed in a bespoke box made Japanese Mizunara wood and coated with Suruga 
lacquer.

Contact: 
BSI GTR Press Office team, bsigtr@hopeandglorypr.com, tel: 020 3588 9782  

SOURCE: The House of Suntory