Country for PR: United States
Contributor: PR Newswire New York
Saturday, October 23 2021 - 10:35
AsiaNet
Brandt Completes Cervus Deal, Creates International Equipment Dealer Powerhouse
REGINA, SK, Oct. 23, 2021 /PRNewswire-AsiaNet/ --

Regina-based company welcomes 64 new locations across Canada, Australia, and 
New Zealand. 

Brandt Tractor Ltd., a wholly owned subsidiary of the Brandt Group of 
Companies, is pleased to announce that it has successfully acquired Cervus 
Equipment Corp., following a 97.66% endorsement for the deal in an October 12, 
2021 vote by Cervus shareholders. The transaction sees publicly traded Cervus 
transition to 100% private ownership in an all-cash deal.

The landmark transaction creates Canada's largest-ever equipment dealer 
network, adding 64 agriculture, transportation, and material handling equipment 
locations to Brandt's existing John Deere Construction & Forestry dealerships 
across Canada. When fully integrated, it will give Cervus' customers access to 
Brandt's extensive national parts and technical support infrastructure.

The purchase further establishes the firm's position as a premier privately 
held Canadian company and the largest John Deere dealership in the world.

"The addition of Cervus' branch network is a big win for customers in all of 
the affected markets," says Brandt owner and CEO, Shaun Semple. "We've got a 
lot to offer and we're ready to roll up our sleeves and earn the loyalty of our 
new customers through a combination of premium products and services and a 
consistent, high-quality customer support experience."

The deal gives Brandt unparalleled market penetration, expanding their 
geographical footprint and enabling the company to add, in select markets, John 
Deere agricultural equipment; Peterbilt transportation equipment; and Clark, 
Sellick, JLG, Baumann and other material handling equipment in addition to 
their already-impressive list of products and services.

With the acquisition of the Cervus locations in Canada, Australia and New 
Zealand, Brandt now owns and operates 120 full-service equipment dealerships 
with an additional 50+ service points and employs over 5100 people. 

The transaction will make a significant impact across the industry as the 
company rolls out plans to introduce expanded parts inventories, service 
department capacities, and extended hours of operation at the former Cervus 
dealerships. As operations are integrated, staffing in these locations is 
expected to increase by up to 40% with significant new facility construction 
across the entire network. 

"Cervus staff, customers, and their communities will all benefit from this 
acquisition through a stronger, more diversified network of support 
dealerships," concludes Semple. "Brandt is fully committed to ongoing 
investment in business infrastructure and community enhancement; there is 
tremendous opportunity for everyone in this deal."

The transaction officially closed on October 22, 2021. 

About the Brandt Group of Companies
The Brandt Group of Companies — headquartered in Regina, Saskatchewan, Canada — 
is comprised of Brandt Agricultural Products, Brandt Engineered Products, 
Brandt Equipment Solutions, Brandt Road Rail, Brandt Positioning Technology, 
Brandt Truck Rigging & Trailers, Brandt Finance, Brandt Developments Ltd., 
Brandt Road Technology, Brandt Mineral Technology, and Brandt Tractor Ltd. — 
the world's largest privately-owned John Deere Construction & Forestry 
equipment dealer. Brandt has over 100 locations in Canada and the U.S., over 
3,600 employees, and a growing international audience; serving the 
construction, forestry, agriculture, rail, mining, steel, and energy industries 
with unique custom products. Brandt is one of Canada's largest privately owned 
companies and is among an elite group of Platinum Club members of Canada's Best 
Managed Companies.

About Cervus Equipment
Cervus is a leading equipment solutions provider to customers in agriculture, 
transportation, and industrial markets across Canada, Australia and New 
Zealand. Throughout their territories and across their diverse markets, Cervus 
dealerships are united by the sales and support of the market-leading equipment 
their customers depend on to grow their business. The Company operates 64 
Cervus dealerships and is the authorized representative of leading Original 
Equipment Manufacturers including: John Deere agricultural equipment; Peterbilt 
transportation equipment; and Clark, Sellick, Doosan, JLG and Baumann material 
handling equipment. Cervus common shares are listed on the Toronto Stock 
Exchange and trade under the symbol "CERV".

For more information, contact:
Marnel Jones at Marnel.Jones@brandt.ca or +1-(306)-519-3091 

Photo - 
https://mma.prnewswire.com/media/1668218/Brandt_Tractor_Ltd__Brandt_Completes_Cervus_Deal__Creates_Intern.jpg 


SOURCE:  Brandt Tractor Ltd.