Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, October 26 2021 - 15:41
AsiaNet
ZTE Chief Operating Officer Xie Junshi: Strengthening ZTE's resilience to achieve rapid growth
SHENZHEN, China, Oct. 26, 2021 /PRNewswire-AsiaNet/ --

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of 
telecommunications, enterprise and consumer technology solutions for the mobile 
internet, today announced that the company's Executive Vice President and Chief 
Operating Officer Xie Junshi has delivered a keynote speech entitled "Winning 
future with digital intelligence" at its Global Analyst Conference held online 
on October 25th, 2021. Mr. Xie's speech presents the company's landscape in the 
digital economy era, covering corporate positioning, development goal and 
strategic initiatives.

"Facing the next strategy period, ZTE will achieve leap-forward development 
with the principle of 'three strategies, two curves'. 'Three strategies' here 
lie in  innovation, globalization and end-to-end product solutions. 'Two 
curves' mean that on one hand, ZTE sticks to solidifying its position, keeping 
the steady growth of operators' business in the first curve while on the other 
hand, ZTE will create its new horizon to achieve the rapid growth of government 
and enterprise business, terminals business and new business in the second 
curve. 

Meanwhile, ZTE will be committed to becoming a highly resilient operating 
organization to adapt to the challenge of the uncertainty in the new normal, 
and adhere to a green and low-carbon strategy to achieve the company's 
long-term sustainable development. 

According to Mr. Xie, ZTE aims to be included in the Fortune Global 500 list in 
next two to three years by maintaining a robust annual growth rate.

Here comes the original speech as follows: 

Dear friends, good morning, good afternoon, and good evening. It's a pleasure 
for me to share with you ZTE's role, objective, and strategy in the era of 
digital economy. Five years has passed since our last Global Analyst 
Conference. During this period, we have witnessed great changes in the global 
environment and in ZTE. Today, ZTE has defined its new vision and mission, and 
is forging ahead towards the goal of creating greater value despite various 
challenges. Through the Global Analyst Conference, we hope you will know more 
about ZTE and feel free to voice your opinions.

Committed to becoming "the driver of digital economy" in the new era

As you may know, ZTE was founded in 1985, with the aspiration of bringing 
everyone affordable phone calls and thus realizing convenient communication. 
From the very beginning, ZTE has been committed to telecommunications and 
independent innovation.

For 36 years, we have been staying true to our original aspiration, and 
striving to connect "individuals, families, enterprises, and society" with 
ceaseless efforts and innovation. We are determined to fulfill our vision and 
mission, that is, "to enable connectivity and trust everywhere," and "to 
connect the world with continuous innovation for a better future."

Now, ZTE has grown from CT to ICT field. We have developed core digital 
technology, such as chipsets, databases, and operating systems; we provide 
complete cloud-network-end solutions; and we use intelligent and efficient 
tools for network deployment, O&M, and management. In addition, we are 
committed to sustainable development with green technology. With our digital 
solutions, we aim to be "a driver of digital economy", providing efficient and 
reliable digital infrastructure.

Solidifying its position with innovative initiatives, towards the Fortune 
Global 500

To fulfill this role, we have formulated the specific development strategy, to 
which the year 2021 is really crucial. In the strategy period from 2020 to 
2021, our goal is to maintain robust growth of the business in the 1st curve by 
further participating in China's 5G construction and improving the market 
position of our key products overseas. Meanwhile, we hope to promote the 
business development in the 2nd curve through strengthening investment in the 
enterprise business, adjusting the structure of consumer business, and 
expanding new business. In the next strategy period, we resolve to maintain 
high-quality growth with a solid foundation in the 1st curve, and more 
importantly, create new horizons in the 2nd curve to achieve rapid growth.

Our objective for the next period is to strengthen ZTE's resilience to agilely 
address risks and seize opportunities in new business, and sustain annual 
growth to be ranked among the world's top 500 companies.

Now, let's take a look at our performance in the current strategy period. 
Against the backdrop of the pandemic and ever-changing global environment, we 
have basically achieved our goal of high-quality growth by promoting 
technological innovation and strengthening healthy and efficient operations. In 
2020, our operator, enterprise, and consumer business witnessed noticeable 
growth, with the revenue increasing by 11.8% and the operating cash flow 
increasing by 37.4%.

In 2021, we have maintained high-quality growth and increased profitability. As 
shown in the financial report of the first half year, our revenue has scaled 
RMB53 billion with a year-on-year growth of 12.4%, and the revenue has grown by 
over 10% in both Chinese and overseas markets. Through continuous cost 
restructuring, our gross profit margin has increased to 36.1%, an increase of 
2.7%. The net operating cash flow in the first half year also reached a record 
high. In operator business, we have maintained steady growth with a larger 
market share of 5G wireless, core network, and bearer network products in 
China. Our revenue of enterprise business grew by 17.7% in H1, with Chinese 
enterprise business increasing by over 50% and server and storage products 
doubled. The revenue from consumer business hit RMB12.3 billion, with an 
increase of 66.6%. Specifically, the revenue from home terminals and 
smartphones witnessed an increase of over 90% and 40%, respectively. 

Sticking to the principle of "three directions, two curves" to achieve the 
sustainable development

We are embracing the next strategy period in 2022, which is essential to ZTE's 
future development.

In that period, we will focus on innovation, globalization, and end-to-end 
solutions to pursue progress while ensuring stability in the 1st curve, and 
seek rapid enhancement in the 2nd curve, so as to achieve sustainable 
development.

First, innovations. ZTE has been a company dedicated to independent innovations 
since its foundation. Our core competence lies in innovative technology that 
can create value for customers. For instance, we launched the ZXJ10 in the 
1990s, which was China's first large-capacity digital SPC switching system; we 
presented the SDR base station in 2009; and with the Pre5G Massive MIMO 
solutions, we won the Best Mobile Technology Breakthrough award at MWC 2016 and 
the CTO's Choice 2016 award. Concentrating on "connectivity" and "computing 
power", we will strengthen the development of such core technologies as 
chipsets, algorithm, and architecture, and further the exploration and R&D of 
key products and technologies.

Regarding connectivity, we aim to speed up the R&D of 5G-advanced technology to 
create the greatest value. Also, we have started the research on 6G, and will 
strive to accelerate the application of key technologies, such as 
reconfigurable intelligent surface (RIS). In addition, we are putting in more 
efforts to enhance optical network performance. For example, we have 
significantly increased the transmission capacity of all-optical networks. As 
for computing power, we will enhance the R&D of the next-generation cloud 
infrastructure, and further integrate AI and big data into PaaS and SaaS. 
What's more, we attach great importance to green design for sustainable 
development. To be specific, we adopt new materials, components, and design to 
reduce power consumption of equipment, and use such technologies as AI to 
improve power efficiency during network operations via intelligent control.

ZTE will increase investment and provide strong support for innovations. We 
have established the "Future Lab" for the exploration and R&D of prospective 
technologies. We have also partnered with top universities and research 
institutes, thus establishing long-term cooperation mechanisms for innovations. 
At present, we have launched over 800 projects jointly with our partners in the 
fields of CT and advanced manufacturing. Through all these efforts, we expect 
to promote technological innovation and create more value with partners from 
different industries.

Second, further globalization. The company is committed to globalization based 
on our commitment to compliance, cybersecurity, and business continuity 
management. In operator business, namely the 1st curve, we aim to maintain 
solid growth in global markets.

In Chinese markets, we are devoted to growing from a main supplier to a 
top-tier supplier, which requires a larger market share of our key products. 
More importantly, we should stimulate customers' demands instead of meeting 
requirements only, making a leap from a follower to a leader in the market. To 
achieve this goal, we will make further improvement in product innovation, 
agile R&D, and efficient delivery.

In overseas markets, we will focus on high-priority markets and strategic 
products. Specifically, we plan to increase the investment in emerging Asian 
markets, leading operator markets, and strategic European markets, and optimize 
our product presence through construction of 5G networks as well as fixed 
optical networks, reconstruction of existing 4G networks, upgrade of transport 
networks, and iteration of smartphones and home terminals. We will seize the 
opportunities in the changing global environment to guarantee healthy 
operations and steady growth.

Third, end–to-end solutions. As a part of the end-to-end solutions, terminal 
devices are essential to ZTE's future growth. After organizational 
restructuring and brand integration, we are now working with more channel 
partners, and offering a comprehensive product portfolio of terminal devices, 
including smartphones, industrial terminals, home information terminals, and 
integrated innovation terminals.

With the increasing competitiveness, ZTE will promote its terminal products in 
both China and overseas markets. Through continuous innovation and further 
investments, ZTE is bound to take a lead in the terminal business, scaling new 
heights in China and maintaining steady growth overseas. In 2021, we plan to 
deliver more than 100 million consumer devices, of which 50% will carry our 
self-developed chipsets.

Enhancing the initiative capabilities to achieve rapid growth of the business 
in the 2nd curve

After consolidating the business in the 1st curve, our key task in the next 
strategy period is to achieve rapid growth of the business in the 2nd curve.

We will invest more in the enterprise business in terms of marketing, channels, 
and solutions. Also, the company will integrate internal resources, namely, to 
give full play to our overall advantages in branding, supply chain, and 
cloud-network ecosystem, thus facilitating the growth of enterprise business. 
Regarding capability building of channels, we will comprehensively enhance our 
services by continuously improving IT resources, processes, incentives, and 
training.

In addition, we will enhance the competitiveness of key products, including 
data communications, server and storage, distributed database, and data center 
products, and further enhance solution marketing in key sectors, such as 
e-government, energy, finance, Internet, and transportation. By providing 
integrated, scenario-based solutions, we aim to improve our overall competence 
in the enterprise market.

To achieve rapid growth in the 2nd curve, we also need to develop new business, 
such as automotive electronics and digital transformation.

In March 2021, ZTE set up the automotive electronics product line, aiming to 
provide underlying technology and core components of digital vehicles, and 
intelligent connected products and solutions. By working with partners, ZTE is 
committed to providing customized and ultimate automotive experience, and 
eventually create a network of intelligent vehicles, optimal routes, and 
powerful clouds. Our products range from chipsets, hardware and software 
platforms, to intelligent driving algorithms, and intelligent vehicle 
infrastructure. What's worth mentioning, we signed strategic cooperation 
agreements with China First Auto Works and Shanghai Automotive Industry 
Corporation this summer.

Moreover, we strive to seize the business opportunities brought by corporate 
digitalization. In this regard, ZTE has been applying cloud technology for 
digitalization of its office work, R&D, and operations, thus building a 
cloudified company. Through practices, we have now formulated our methodology, 
and developed a full series of modular products and solutions. That is to say, 
ZTE has become a provider of digital transformation services for enterprises. 
ZTE's digital transformation solutions cover cloud-network foundation, data 
platforms, unified portals, digital office, digital production, and digital 
cybersecurity. With these modular component libraries, ZTE provides targeted 
services for various fields of corporate operations, accelerating the digital 
transformation of enterprises.

By grasping the opportunities in such new markets, ZTE is bound to achieve the 
rapid development of its business in the 2nd curve.

Building ZTE's resilience to grapple with the uncertainty of the new normal   

I've introduced ZTE's strategy to promote business growth in the 1st and 2nd 
curves, and to achieve this goal, we need to develop the capability of 
guaranteeing sustainable development. 

Since the outbreak of COVID-19, the global changes have alerted us to numerous 
uncertainties in addition to the existing challenges. We have realized that the 
key to addressing uncertainties is resilience, which enables us to quickly 
adapt to unexpected changes. Towards the next strategy period, we are committed 
to building ZTE into a resilient organization, further enhancing its 
capabilities of anticipation, cushioning, and adaptation and shaping. 
Therefore, we will be able to ensure early discovery, strong vitality, and fast 
recovery when facing operational risks.

Agility makes success. In addition to resilience, we should also respond more 
agilely to risks. The key to success is to firmly promote digital 
transformation, expand and smooth value chains inside and outside the company, 
and optimize the whole processes with the use of big data, thus guaranteeing 
agile operations of the company.

As for building a resilient organization, digital transformation is a 
prerequisite, and can also enhance the operational quality and efficiency of 
the company.

In terms of in-house office work, we have Pocket ZTE, a smartphone app that 
enables mobile office and guarantees business continuity. At the beginning of 
2020, our self-developed office cloud and R&D cloud allowed over 30,000 
employees to work from home, achieving 95% work efficiency on the first 
workday. Today, we will get ready for complete telecommuting in several hours 
with our digital platforms, while maintaining the same efficiency as working at 
office.

Regarding supply chain, we have developed new networks, models, and platforms 
through business process reengineering and IT system restructuring. The former 
Shenzhen-centered supply chain has been transformed into a supply chain network 
with numerous centers located in Shenzhen, Heyuan, Nanjing, Xi'an, and 
Changsha, involving various ports, shipment centers, manufacturing bases, and 
factories. In addition, we have put our business online and achieved 
intelligent management of key business through big data and AI, which displays 
demand-supply changes and risks in real time. We have set up an intelligent 
operation center, dramatically enhancing the resilience of our supply chain 
network and guaranteeing business continuity.

Our resilience in marketing and engineering delivery is enhanced with the use 
of digital technology. Facing the challenges posed by the pandemic, we swiftly 
established online channels for visiting, demonstration, exhibition, and 
testing, ensuring smooth communication with customers. What's more, we have 
built a global cloud delivery center. By utilizing end-to-end automation tools 
and digital systems, we provide operators with contactless and instant network 
deployment and O&M. With our cloud solutions, global users can enjoy easy 
services on over 200 networks.

In the next period, we will deepen digital transformation to enhance our 
efficiency in operation, R&D, production, and external business, thus 
developing into a cloudified company with resilient supply chain, high R&D 
compatibility, quick-response operations, and flexible delivery.

Regarding sustainable development, ZTE always adheres to a green development 
strategy. We aim to provide operators with the green ICT foundation, and 
empower vertical industries with digital innovation to enhance energy 
efficiency. As for ZTE, we are committed to low-carbon operations through green 
production and circular economy, thus contributing to the reduction of carbon 
emissions. 

At this pivotal point of ZTE's development, we look forward to building a 
win-win future with customers and partners based on openness and cooperation. 
Amid the uncertainties in the global context, ZTE will adhere to its 
development strategy, striving to respond to risks with resilience, and 
creating greater value through innovation. Working with our customers and 
partners around the globe, we are confident to enable connectivity and trust 
everywhere. 

Thank you.

Media Contact:
Margaret Ma                                                       
ZTE Corporation                                                 
Tel: +86 755 26775189                                      
Email: ma.gaili@zte.com.cn  


SOURCE: ZTE Corporation

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