China Media Group (CMG) launched the CCTV Olympic Channel and its digital 
platforms at 16:00 on Monday, marking the world's first 24-hour 4K 
ultra-high-definition satellite television sports channel.

The Olympic Channel is the result of strategic cooperation between CMG and the 
International Olympic Committee (IOC). It is the only broadcasting platform on 
the Chinese mainland authorized by the IOC to use the word "Olympic" and the 
Olympic rings.

Its digital platforms include PC terminals, applications, and China's popular 
multi-functional social media giants WeChat and Weibo.


Shen Haixiong, president of CMG, says the channel will provide coverage for 
both Winter Olympic and Paralympic Games, aiming to promote the Olympic 
movement in China and carry forward the spirit of the Olympics and 
sportsmanship of the Chinese athletes.

It is expected that, across screens, the platforms will bring millions of fans 
closer to moments of triumph and joy at the world's largest sports bonanza 
together.

Link: https://youtu.be/VrNQhpw_4Sk

SOURCE: CCTV+