Agreement with Wild Rose Casino and Resort creates pathway for growing product 
portfolio

As part of its aggressive growth plan in the U.S. PlayUp has secured market 
access for iGaming in Iowa. The deal comes on the heels of PlayUp's 
announcement last week of market access for sports betting in Iowa and Indiana 
along with iGaming for New Jersey.

The deal, inked through a partnership with Wild Rose Entertainment, adds a 
second iGaming jurisdiction for PlayUp. Pending both legislative and regulatory 
approval in Iowa the burgeoning iGaming sector is a key indicator for PlayUp's 
diverse product portfolio expansion beyond its core sports betting product.

If officials in Iowa should move forward with iGaming, PlayUp will be poised to 
increase its operating footprint in the U.S. where it is a licensed operator in 
Colorado and is expected to gain regulatory approval in New Jersey soon.

Dr Laila Mintas, PlayUp USA CEO, said "At our core we are a daily fantasy 
sports operator. We are proud of these roots and that we are Australia's number 
one DFS operator and offer some of the world's largest DFS prizes. We also view 
a diverse product portfolio as key to our long term growth and stability. 
iGaming is central in that diversification and we are aggressively getting 
market access in all states that are offering it, or will be offering it in the 
future." 

Earlier this year investment bank Goldman Sachs projected the iGaming market in 
the U.S. to reach $39 billion in 2033. Officials with Wild Rose look forward to 
adding iGaming to its expanding gaming market, should regulations pass to allow 
it.

"The gaming market and consumer demands are always changing," Tom Timmons, 
President and COO of Wild Rose Entertainment said. "We are proud to have a 
great partner like PlayUp in our corner to maximize our potential with iGaming 
should it come to Iowa."

PlayUp has already begun the regulatory process to gain licensure in Iowa for 
sports betting and once the regulatory framework is in place for iGaming will 
do the same, according to Dr Mintas.

She said the company will take an active role in helping to shape the 
regulations and provide input to state legislators and regulators if the 
opportunity presents itself.

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches 
the lives of people through entertaining, rewarding and responsible online 
betting. The company develops innovative betting technologies in-house to power 
brands and deliver world-class user experiences. PlayUp's energies are focused 
on fulfilling the needs of dedicated and passionate users who seek a deeper 
connection to the games they play.

PlayUp unifies the world's favourite online betting products including Fixed 
Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and 
Daily Fantasy Sports (DFS) where it host Australia's largest and indeed some of 
the globe's largest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and 
currently operates in Australia, New Zealand, India and in the U.S.. 

About Wild Rose Entertainment

Wild Rose is an Iowa-based gaming company that operates three casinos in 
Clinton, Emmetsburg and Jefferson. Since opening its first casino in June 2006, 
Wild Rose has welcomed more than 15.5 million people to its three properties 
with visitors from all 50 states and 27 countries. As a company, Wild Rose 
casino revenues have generated more than $49 million for community projects and 
organizations in Greene, Palo Alto and Clinton counties as well as $226 million 
in state and local fees and taxes.

SOURCE: PlayUp