-- NORMAN PENS LANDMARK 10-YEAR DEAL WITH ASIAN TOUR AS FIRST ORDER OF BUSINESS 
REPRESENTING A TOTAL COMMITMENT OF OVER $200M

Former world #1 and World Golf Hall of Fame member, Greg Norman, has today been 
announced as CEO of a newly formed company, LIV Golf Investments, a move which 
will set in motion a number of momentous developments for professional golf 
worldwide.

Norman's first order of business is the announcement of a ground-breaking 
series of 10 new marquee events to be staged annually on the Asian Tour over 
the next 10 years, representing a total commitment of over $200m to support 
playing opportunities and prize funds. The move represents one of the single 
biggest investments in the history of professional golf. 

The series will be added to the Asian Tour schedule from 2022 onwards, with new 
events across Asia, the Middle East and Europe. It has been designed to drive 
greater engagement amongst fans, attract new commercial interest and to help 
stabilize professional golf following a sustained period of worldwide 
disruption and uncertainty.

"This is only the beginning," commented Norman. "LIV Golf Investments has 
secured a major capital commitment that will be used to create additive new 
opportunities across worldwide professional golf. We will be a cooperative and 
respectful supporter of the game at every level, and today's announcement 
alongside the Asian Tour is the first example of that.

"I have been a staunch supporter and believer in playing and developing golf in 
Asia for more than four decades. The Asian Tour is a sleeping giant and we 
share ambition to grow the series and unlock what we believe is significant 
untapped potential. We see our promotion of these new events as a vital first 
step in supporting emerging markets, creating a new platform, rich with playing 
opportunities that create valuable player pathways."

LIV Golf Investments has been established with group companies in the USA, UK, 
with Asian offices to follow. Several high-profile C-Suite executives have 
already been appointed, with further announcements to follow in due course. 
PIF, one of the world's largest sovereign wealth funds with a diverse 
international investment portfolio, is the majority shareholder in the new 
company. Plans are in place to introduce further investment partners, who share 
the passion and belief in how new opportunities in professional golf can create 
widespread benefit for fans and players.

"This is the single biggest development in the history of the Asian Tour and a 
major milestone for professional golf," said Cho Minn Thant, Commissioner and 
Chief Executive Officer, Asian Tour. "The opportunity will secure unprecedented 
new playing opportunities, establish new player pathways, allow us to compete 
commercially with other sports, and enhance our social agenda. 

"We are particularly excited at the prospect today's landmark announcement 
brings to the amateur game, providing new inspiration to aspiring players 
through a new level of top-flight professional competition in the region."

The series will add to the Asian Tour's backbone of established events to 
comprise a 25-event season, expected to represent a record-breaking combined 
prize-fund in 2022. Each of the 10 new events will be broadcast live across the 
globe, with plans to attract an international field of headline talent through 
an open eligibility category regardless of Tour affiliation so opportunities 
are available to the broadest cross section of players.

Today's announcement closely follows the striking of a new 10-year partnership 
between the Asian Tour and Golf Saudi, the organisers of the Saudi 
International powered by SoftBank Investment Advisers, which will see the event 
become the flagship tournament on the Asian Tour, featuring an impressive 
increased prize fund of $5m. The Saudi International will not be one of the 10 
new events to feature as part of the new series but will itself provide 
enhanced exemption requirements. 

Further signals of increased prosperity for the Asian Tour also came recently 
with the announcement that competitive play will soon recommence following a 
postponement due to the COVID-19 pandemic. Its suspended 2020/21 season will 
draw to a close with the staging of two new tournaments in Thailand in November 
and December 2021, and two further tournaments planned for Singapore in January 
2022. 

The new series of 10 events will take place throughout 2022, with all 
full-field events contributing towards the Order of Merit ranking. 

Further details on the new series, including a reveal of the brand and series 
name, will follow in the near future. 

About The Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour 
leads the development of professional golf across the region, enhancing the 
careers of its members while maintaining a commitment to the integrity of the 
game. The Asian Tour, through its membership of the International Federation of 
PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. The 
Tour is officially recognised by the Official World Golf Ranking and provides 
its events with valuable ranking points for participants to be recognised on 
the world stage. It is also an affiliate of The R&A. Tour Partners include 
Rolex (Timekeeper), Habitat for Humanity (Sustainable Development Partner), 
Titleist (Web Partner) and FootJoy (Tour Supplier). The corporate headquarters 
of the Asian Tour is based in Sentosa, which is the home of Asian Golf while 
Sentosa Golf Club is part of an exclusive network of properties under the Asian 
Tour Destinations. The Tour also has an office in Kuala Lumpur, Malaysia.

About LIV Golf Investments
LIV Golf Investments is a newly formed company, with group companies in the USA 
and UK, with Asian offices to follow. Its remit is to holistically improve the 
health of professional golf on a truly global scale and support existing 
stakeholders to help unlock the sports' untapped potential. Greg Norman is the 
first and founding CEO of LIV Golf Investments. PIF, one of the world's largest 
sovereign wealth funds with a diverse international investment portfolio, is 
the majority shareholder in LIV Golf Investments. 

SOURCE: LIV Golf Investments

CONTACT: Jane MacNeille, LIV Golf Investments: media@livgolfinvestments.com; 
Simon Wilson, Asian Tour: simon.wilson@asiantour.com