PUBLIC is a perpetual work in progress. It is in a constant state of 
improvement and will never be finished. The founding principle behind the brand 
and hotel is to offer the best, most original and exciting experience 
imaginable.

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PUBLIC re-opened in June having been closed for a year and a half during the 
pandemic. However, it was not just business as usual. PUBLIC went all out and 
debuted a reinvented and rethought hotel complete with various exciting 
offerings and amenities including a new restaurant, Popular, as well as a 
Cantina, Pisco Bar, Ceviche Bar and an improved LOUIS (the hotel's global, fast 
gourmet food bazaar)—all by award-winning Peruvian chef Diego Munoz who helmed 
The World's 50 Best Restaurant's #1 rated Latin American restaurant.

Now, in addition, to continuing pushing the envelope and raising the bar, 
PUBLIC introduces BAR CHRYSTIE, a new, sexy, moody, updated "Modern Classic 
Cocktail Bar"; HOUSE OF X, a progressive, avant-garde, multimedia, new 
experiential nightlife performance space like no other, by House of Yes 
creators; a WELLNESS PROGRAM focused not only on beauty, but on health, 
fitness, peak performance, diet, medical treatment and overall wellbeing; and 
new food and cocktail SEASONAL MENUS from Chef Diego, along with a newly 
conceived, special exclusive Chef's TASTING TABLE.

The five bars at PUBLIC are diverse in mood, vibe and spirit as well as 
offerings. Each with its own personality and DNA, you can experience any one or 
all of them in one night depending on what suits your mood. All together in one 
night, they are an all-encompassing and immersive holistic experience. BAR 
CHRYSTIE offers something completely different and complementary to the other 
bars at PUBLIC, which was not available before. A thoughtful, conversational 
refuge, it celebrates the Lower East Side's verve with state-of-the-art takes 
on classic drinks that are confident, elegant and fun, an extensive Champagne 
program, and cocktails made with rare and fine spirits. This is a bar for 
"adults in spirit", yet ironically situated in the Lower East Side—it's a 
dichotomy and contradiction in terms Schrager always seeks out with his 
projects. According to Schrager, when disparate elements come together in an 
unexpected way, that is when the sparks fly and magic happens.

BAR CHRYSTIE is elegant, refined and focused on intimacy, personal contact, 
human connection and conversation—a place to go for a tete a tete. It's a 
"piano bar without the piano" celebrating the famed NYC cocktail culture and 
that of Hollywood's glamourous Golden Age of the 1920s. It pays homage to 
classics such as The Bar Hemingway at The Ritz in Paris and Harry's Bar in 
Venice. BAR CHRYSTIE will offer theatrical, fun, inventive, bespoke cocktails 
from Chef John Fraser and Chef Diego Munoz in collaboration with visionary 
mixologist, Rob Krueger; delectable internationally inspired tapas and ambient 
snacks by Chef Diego; and sexy, soulful music inspired by Aaliyah, D'Angelo and 
Maxwell as well as live vinyl-spinning DJs. Expect the unexpected with 
do-it-yourself ice cream sodas and floats done in an edgy, modern way. The bar 
will also host a schedule of cultural events, including talks, art shows, 
comedy nights, and cocktail masterclasses.

HOUSE OF X by visionary House of Yes team Anya Sapozhnikova, Kae Burke, Ilan 
Telmont and Justin Ahiyon is the next generation nightlife venue and 
performance space by the next generation of nightlife empresarios. According to 
Schrager, this team is grabbing the mantle and bringing experiential nightlife 
to a whole new level and like nothing else before it.  In the same way that 
Cirque du Soleil reinvented the circus and Burning Man rethought outdoor 
gatherings, campfires and individual self-expression, HOUSE OF X and its 
creators will change everything and have the same profound impact on nightlife.

"For me, what the HOUSE OF X team has created is reminiscent of seminal 
cultural eras such as French and German cabaret of the 20s and 30s, as well as 
the underground NYC clubs of the 60s and 70s starting with Andy Warhol's The 
Dom and culminating in Studio 54," says Schrager.

HOUSE OF X is a multimedia, theatrical, interactive, immersive, multifaceted, 
sensory explosive experience.  It is a non-stop carnival filled with fun and 
surprises complete with performance art and beyond.  It is the first time in 
his career, Ian Schrager has given over complete design control of one of his 
hotel spaces. The edgy and provocative House of X features a dimly-lit, sultry 
design that serves as the backdrop for this unparalleled new nightlife 
experience.

The new one-of-a-kind WELLNESS PROGRAM at PUBLIC was created to counter this 
new age of anxiety brought on by the pandemic. It gives both guests and locals 
a restorative sanctuary—a refuge— and holistic wellness experience right in the 
middle of New York City. The program includes fitness classes such as Pilates, 
Yoga, Boxing, HIIT, Sculpt, Stretch, Rehabilitation, Pre-natal and Meditation 
from the world's best trainers; personal training options either on-site at 
PUBLIC's state-of-the-art gym, outside or off-site at the trainer's home gym; a 
Nike Run Club; priority access to the city's most sought after spa treatments 
including an extensive array of massages (Swedish, shiatsu, hot stone, Thai, 
acupressure, among others) movement therapy, floatation, acupuncture, IV 
vitamin infusions, cryotherapy and more, both in room and at the spas; on-call 
medical experts for tests and treatments, metabolic analysis, nutrition and 
holistic wellbeing; and healthy, delicious menus including vegetarian, vegan 
and gluten-free from both Chef Diego and Chef John Fraser—healthy food that 
actually tastes good.

"It's amazing what we were able to put together to offer a program that 
promotes overall wellbeing. Imagine: Come to New York for the Cure and actually 
go home feeling better than when you came'," says Schrager.

For Fall at Popular and Cantina & Pisco Bar, Chef Diego Muñoz, in collaboration 
with Chef John Fraser, celebrates the season with an autumnal cornucopia. He 
reimagines Peru's iconic and regional dishes, as well as the global influences 
including Incan, Spanish, Moorish, African, Italian, Chinese and Japanese that 
have enriched the Andean nation for centuries. Chef Diego treats his 
ingredients reverentially, employing techniques such as grilling, wok-frying 
and roasting, with some left raw to complement Peru's truly multicultural 
flavors.

Chef Diego's Confit Duck Leg is an ode to Peru's coastal cuisine and with Aji 
de Gallina Tortellini saluting Spanish, Moorish and Italian influences. For 
dessert, a decadent Pumpkin & Vanilla Tres Leches Cake is adorned with toasted 
pumpkin seeds. Chef Diego's best in class cocktails, made with Peru's noble 
spirit, Pisco, along with seasonal produce, are an extension of his bold 
culinary vision.

"We were privileged to open Popular this past summer when New York City was 
roaring back to life," says Chef Diego. "Now, we are celebrating beautiful fall 
ingredients to grill, wok-fry, roast or simply serve raw, all imbued with our 
authentic Peruvian flavors. We are also excited to introduce iconic and 
regional dishes, from Peru's coast all the way to the Andes, with influences on 
our cuisine that span the world, from Europe to Asia."

LUXURY FOR ALL

When PUBLIC premiered in 2017, its revolutionary idea and Schrager's most 
important to date was LUXURY FOR ALL…because it made luxury available to 
everyone. The traditional idea of luxury from a bygone era is outdated and 
culturally irrelevant now. That notion of luxury is thought of as being 
something within the exclusive provenance of the rich. It's based upon 
extravagance, a price point, status symbols, exclusivity and other superfluous 
things. These notions are completely meaningless today. People have moved on. 
If you come to PUBLIC expecting traditional luxury, you will not find it there.

"At the end of the day, luxury isn't about materiality. It's about 
spirituality. It's not about how much something costs. It's about how it makes 
you feel," explains Schrager

There is a new notion of luxury. It's about elevating the experience. It's 
about making service incredibly efficient…making everything convenient, fast, 
free from hassles and comfortable. It's about making you feel safe, protected, 
feel at home, and free to be what you want to be and do what you want—allowing 
you freedom and free time to pursue other more important things—the things that 
matter to you most and make you happy. That for PUBLIC, is true luxury. And all 
that really matters.

Every innovation enhances an experience and gives you the freedom of time. This 
new notion of luxury at PUBLIC is the same thing. Leonardo di Vinci said: 
"Simplicity is the ultimate sophistication." We say, "Freedom of time is the 
ultimate luxury", says Schrager.

PUBLIC SERVICE

PUBLIC SERVICE is a completely new and dedicated department whose only job is 
to ensure the faithful execution of the LUXURY FOR ALL promise. A carefully 
trained team will make certain guests are comfortable as well as to assure the 
convenience, speed and ease of everything PUBLIC is trying to accomplish. The 
integration of thoughtful technology allows for frictionless and hassle-free 
stays making every transaction and communication at the hotel as easy and 
enjoyable as possible.

THE PUBLIC EXPERIENCE

The PUBLIC EXPERIENCE is the culmination of Schrager's 40+ years in the 
business. After introducing the Lifestyle Hotel to the world, the idea is now 
finally complete. FIRST, there was the rethinking of what a hotel could and 
should be—The next generation of hotel for a new generation, and one that 
manifested popular culture and was more than a place to sleep. It was a 
visceral, emotional experience. It was a HOTEL AS THEATER and introduced 
exciting new visuals and design to an otherwise monotonously boring hotel 
landscape. 

The SECOND aspect was the introduction of the most exciting food, beverage, 
nightlife and entertainment options that were geared towards visitors and 
residents of the city the hotels were located in. Now, the THIRD and final 
element is LUXURY FOR ALL and great service in a new and modern way combined 
with state-of-the-art, thoughtful, cutting-edge technology designed only to 
make things easier, convenient and cheaper – not technology for the sake of it.

With great visuals, great food, beverage and entertainment, and great luxury 
service together with thoughtful, useful technology at an affordable price, the 
PUBLIC EXPERIENCE is complete and totally unique in the world.

"If the measure of a great hotel is to make everybody comfortable, safe, happy, 
content, free from hassles, and to promote wellbeing, having fun and the 
freedom of time to do whatever you choose, then PUBLIC is truly a great hotel!" 
says Schrager.

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