Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, November 04 2021 - 11:01
AsiaNet
Digital media disruptors 'punching above their weight,' achieving societal impact on shoestring budgets, amid ongoing threats
LONDON, November 4, 2021 /PRNewswire-AsiaNet/--

- Report based on interviews with 200 digital native media in Latin America, 
Africa, Southeast Asia provides key lessons for growing sector 

- More than 85% have contributed to 'significant political and societal 
changes'; more than half have won journalism awards 

- More than 60% reported making less than $50,000 in total revenue in 2019; 
more than half subjected to online attacks

Digital media entrepreneurs are producing ground-breaking journalism and 
achieving significant impact on their societies, in spite of often tiny budgets 
and constant online threats and attacks, a new global report revealed today. 
The Inflection Point International report, published by SembraMedia, a 
non-profit that supports entrepreneurial journalists, in partnership with the 
global philanthropic organisation Luminate, is based on interviews with 201 
independent digital native media organizations across Latin America, Africa and 
Southeast Asia. 

Coming a month after the announcement of journalists Maria Ressa and Dmitry 
Muratov as 2021 Nobel Peace Prize laureates, the report found that more than 85 
percent of the media outlets interviewed had produced journalism that had led 
to significant political and societal changes. 

"This report shines a light on a new generation of creative and courageous 
media entjrepreneurs, who, like Nobel Laureates Maria Ressa and Dmitry Muratov, 
are having a real impact on their societies, strengthening the workings of 
democracy and holding power to account," said Stephen King, CEO of Luminate. 
The top three ways media outlets reported having achieved impact were:

- Contributed to increased civil engagement (76%) 
- Inspired audience members to participate in protest demonstrations in person 
or through online activism (42%) 
- Contributed to a change in laws or the legal system (38%) 
Download the full report

The full report is available on the Inflection Point International website, and 
can be downloaded in English, Spanish, and Portuguese. The Executive Summary is 
available in 12 other languages, including French, Thai, and Filipino
Janine Warner, co-founder of SembraMedia said the 2021 findings built on those 
of the first Inflection Point report, which focused only on Latin America and 
was released in 2017. 

"While there are differences across the three regions, what struck us most as 
we reviewed the data were the similarities that emerged among these news 
organizations as they strive to cover their communities and build sustainable 
business models," she said. "Our goal with this report is to draw lessons from 
the innovative media organizations we studied so others can learn how to build 
stronger and more sustainable organizations without compromising their 
journalistic ethics."

Grant funding offers media lifeline through pandemic crash
While 60 per cent of the digital news outlets interviewed made less than 
US$50,000 in revenue, they suffered less from the 'pandemic crash' than 
traditional media as they were less reliant on advertising revenue. 
Grant funding, notably from international philanthropic organizations and 
corporations, was their largest source of income, growing from 16 per cent in 
the 2017 study, to 28 per cent in 2019, and 31 per cent in 2020. It was highest 
in Latin America. Beyond grants and advertising, media organizations also 
earned income from consultancy services, content production and reader revenue. 
Stephen King of Luminate said: "This report demonstrates the vital role that 
grant funding is playing in supporting digital media organizations through this 
pivotal moment of change. This is not about funding without end - it's about 
helping a vibrant new generation of media entrepreneurs to evolve their 
business models so they can build pathways to sustainability while continuing 
to produce important journalism in the public interest."

In spite of their impact, the report found many digital native outlets still 
operate under an unthinkable barrage of threats and attacks, especially those 
reporting on hot-button issues such as human rights, corruption and abortion. 
Across all three regions, 51 per cent of the media organizations in this study 
said they were the victim of digital attacks, and 40 per cent said they had 
been threatened for their work - often weekly if not daily.

About SembraMedia

SembraMedia's mission is to empower diverse voices in media to publish news and 
information with independence, journalistic integrity, and a positive impact on 
the communities they serve. We help digital media entrepreneurs build more 
sustainable, independent news organizations by offering business and technical 
training, market intelligence, networking opportunities, specialized 
consulting, and direct financial support. Our work is driven by an 
international team of journalists, entrepreneurs, consultants, and academics 
with deep knowledge of global political, economic, and media markets. We are 
guided and supported by a distinguished Advisory Board whose members contribute 
their expertise as journalists, media executives, professors, and consultants. 
To learn more, visit Sembramedia.org. 

About Luminate

Luminate is a global philanthropic organization focused on empowering people 
and institutions to work together to build just and fair societies. We support 
innovative and courageous organizations and entrepreneurs around the world, and 
we advocate for the policies and actions that will drive change across four 
impact areas: Civic Empowerment, Data & Digital Rights, Financial Transparency, 
and Independent Media. We work with our partners to ensure that everyone has 
the opportunity to participate in and to shape the issues affecting their 
societies, and to make those in positions of power more responsive and 
accountable. Luminate was established in 2018 by philanthropists Pierre and Pam 
Omidyar. The organization was founded by The Omidyar Group. 
www.luminategroup.com

SOURCE: Luminate and SembraMedia 
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