Market access agreement with Caesars creates opportunity in burgeoning $100M 
monthly market 

Fresh on the heels of its announcement last week that it was entering the Iowa 
iGaming market, PlayUp has secured market access for Pennsylvania iGaming, 
creating a larger footprint for its United States expansion plans. 

The addition of Pennsylvania to PlayUp's future iGaming states demonstrates the 
operator's bullishness on the future of iGaming and its strategic vision to be 
more than just an online sports betting operator. The company currently 
operates sports betting in New Jersey and Colorado and its CEO, Dr. Laila 
Mintas, said it is key for PlayUp to have an in-depth product portfolio as part 
of its strategy to differentiate itself.

"It's no secret that the sports betting sector is ultra competitive in the 
U.S.," she said. "The way we look to cut through the noise is to offer 
unparalleled customer service and experiences for our VIPs, and provide our 
patrons gaming and entertainment options beyond just sports betting. iGaming 
and other services are central to our roadmap of including a wide breadth and 
depth of options in our product portfolio." 

Pennsylvania was an early adopter of iGaming and in September of this year the 
sector generated gross revenue of nearly $98 million, a 71.5% increase from 
September of 2020 when revenue was just over $57 million. The state is one of 
five states (Nevada, Michigan, New Jersey, and West Virginia) that currently 
offer iGaming. PlayUp expects to be live with its iGaming product in New Jersey 
shortly, according to Dr Mintas. 

The market access deal comes through a skin with Caesars Entertainment's 
property Harrah's Philadelphia Casino and Racetrack. Earlier this year 
investment bank Goldman Sachs projected the iGaming market in the U.S. to reach 
$39 billion in 2033.

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches 
the lives of people through entertaining, rewarding and responsible online 
betting. The company develops innovative betting technologies in-house to power 
brands and deliver world-class user experiences. PlayUp's energies are focused 
on fulfilling the needs of dedicated and passionate users who seek a deeper 
connection to the games they play.

PlayUp unifies the world's favourite online betting products including Fixed 
Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and 
Daily Fantasy Sports (DFS) where it hosts Australia's largest and indeed some 
of the globe's largest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and 
currently operates in the U.S., Australia, New Zealand and India.

Source PlayUp